Items where Subject is "H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products"

, Farida and Ismail, Yusof (2011) Case studies as a learning tool in marketing to undergraduates. In: Case Studies as a Teaching-Learning Tool in Accounting and Marketing Courses : an Instructor's Perspective. IIUM Press, Kuala Lumpur, pp. 69-72. ISBN 978-967-418-186-4

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Ab Hamid, Siti Ngayesah and Wan Jusoh, Wan Jamaliah (2016) Corporate image of zakat institutions in Malaysia. GEOGRAFIA - Malaysian Journal of Society and Space, 12 (2). pp. 47-57. ISSN 2180-2491

Ab Hamid, Siti Ngayesah and Wan Jusoh, Wan Jamaliah and Maulan, Suharni (2018) Measuring the corporate brand image of Islamic banking institutions. In: 2nd Asia International Multidisciplinary Conference (AIMC 2018), 12nd-13th May 2018, Kuala Lumpur. (Unpublished)

Ab Hamid, Siti Ngayesah and Wan Jusoh, Wan Jamaliah and Maulan, Suharni (2018) Measuring the corporate brand image of Islamic banking institutions. The Journal of Social Sciences Research, Special Issue (2). pp. 14-21. E-ISSN 2411-9458,

Ab Hamid, Siti Ngayesah and Wan Jusoh, Wan Jamaliah and Maulan, Suharni (2018) Perceived spiritual brand attributes of Islamic banking institutions in Malaysia. In: The 8th International Conference on Postgraduate Education 2018, 3rd-4th December 2018, Kuala Terengganu, Terengganu. (Unpublished)

Abd. Manaf, Noor Hazilah and Johari, Roslan and Marikar, Kadar (2010) Positioning Malaysia in medical tourism. In: International Conference on Marketing (ICMAR 2010), 23rd-24th June 2010, Renaissance Hotel, Kuala Lumpur. (Unpublished)

Abduh, Muhamad (2011) Islamic banking service quality and withdrawal risk: the Indonesian experience. International Journal of Excellence in Islamic Banking and Finance, 1 (2). pp. 1-15. ISSN 2220-8291

Abdul Halim, Syifa' and Ismail, Yusof (2011) Case studies as a learning tool in marketing to undergraduates. In: Case Studies as a Teaching-Learning Tool in Accounting and Marketing Courses : an Instructor's Perspective. IIUM Press, Kuala Lumpur, pp. 79-85. ISBN 978-967-418-186-4

Abdul Latif, Samshul Amry and Abdul Talib, Asmat Nizam (2015) Antecedents to willingness to boycott among Malaysian Muslims. In: Emerging Research on Islamic Marketing and Tourism in the Global Economy. IGI Global, Hershey, Pennsylvania, pp. 70-106. ISBN 9781466662728

Abdul Latif, Samshul Amry and Abdul Talib, Asmat Nizam (2017) Consumer racism: a scale modification. Asia Pacific Journal of Marketing and Logistics, 29 (3). pp. 616-633. ISSN 1355-5855 E-ISSN 1758-4248

Abdul Latif, Samshul Amry and Abdul Talib, Asmat Nizam (2020) An examination of ethnic-based consumer ethnocentrism and consumer animosity. Journal of Islamic Marketing. pp. 1-26. ISSN 1759-0833 (In Press)

Abdul Latif, Samshul Amry and Abdul Talib, Asmat Nizam and Saad, Mazni and Sahar, Rafidah and Matyakubov, Umidjon (2024) An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia. Journal of InternatIonal Consumer Marketing, 36 (3). pp. 224-241. ISSN 0896-1530 E-ISSN 1528-7068

Abdul Latif, Samshul Amry and Adnan, Nur Adilah (2020) Muslim youths’ satisfaction toward Muslim-friendly hotels: examining the effects of hotel image, brand image and employee performance. In: Transcending cultural frontiers. Springer Nature, Singapore, pp. 141-158. ISBN 978-981-15-4453-8

Abdul Latif, Samshul Amry and Borahan, Nur Saiful Amree (2021) The effects of information, interaction and design qualities of travel and tour websites on Malaysian tourists’ usage satisfaction. In: International Conference of Languages, Education and Tourism (ICLET) 2021, 28-30 June 2021, Online / Pagoh Campus.

Abdul Latif, Samshul Amry and Ismail, Nuraini (2019) Motivation of first-time, repeat, and serial backpackers: a Malaysian perspective. In: International Language and Tourism Conference 2019, 18 - 19 Oct 2019, IIUM Edu Hub Pagoh, Muar, Johor.

Abdul Rahman, Nor Irwani and Abdul Rahman, Rozailin and Mahmud, Murni (2022) Applying theory to empirical phenomena: love-hate relationship of e-hailing driver-platform provider in the sharing-economy services. International Journal of Business and Technology Management, 3 (4). pp. 103-116. E-ISSN 2682-7646

Abdul Rahman, Nor Irwani and Abdul Rahman, Rozailin and Mahmud, Murni (2021) Who is Helped and Who is Hurts? �Rebalance the Reciprocity of the E-hailing Services Industry. In: 7th Asia Pacific Marketing and Management Conference, 2nd – 3rd September 2021, Universiti Malaysia Sarawak, 2nd – 3rd September 2021, Virtual. (Unpublished)

Abdul Rashid, Khairuddin and Preece, Christopher Nigel (2010) Editorial. Journal of Quantity Surveying & Construction Business, 1 (2). vi-vii. ISSN 22298339

Abdul Razak, Dzuljastri and Abduh, Muhamad (2012) Customers’ attitude towards diminishing partnership home financing in Islamic banking. American Journal of Applied Sciences, 9 (4). pp. 593-599. ISSN 1546-9239 E-ISSN 1554-3641

Abdul Wahid, Nur Kamariah and Wan Husain, Wan Rohaida (2023) The limited-edition or what they call "Scarcity Marketing": propaganda or a promotional strategy through "FOMO" thinking. IIUM Journal of Case Studies in Management, 14 (2). pp. 49-52. ISSN 2810-2327 E-ISSN 2710-7175

Abdul-Latif, Samshul-Amry and Abdul-Talib, Asmat-Nizam (2015) Boycott and racism: a loaf of bread is just a loaf of bread. Emerald Emerging Markets Case Studies, 5 (6). pp. 1-3. ISSN 2045-0621

Abdul-Talib, Asmat-Nizam and Abd-Latif, Samshul-Amry and Abd-Razak, Ili-Salsabila (2016) A study on the boycott motivations of Malaysian non-Muslims. Journal of Islamic Marketing, 7 (3). pp. 264-287. ISSN 1759-0833 E-ISSN 1759-0841

Abdul-Talib, Asmat-Nizam and Abdul Latif, Samshul Amry and Zakaria, Norhayati (2011) Gloria Jean's coffee in Malaysia. Emerging Markets Case Studies, 1 (1). pp. 1-7. ISSN 2045-0621

Abdullah, Kalthom and Ismail, Yusof (2011) Malaysian consumers' experience with deceptive marketing practices of sellers: an Islamic perspective. In: Readings in marketing : an Islamic perspective. IIUM Press, Kuala Lumpur, pp. 247-275. ISBN 9789670225456

Abdullah, Kalthom and Sayyed Ahmad, Mohd. Ismail (2010) Compliance to Islamic marketing practices among businesses in Malaysia. Journal of Islamic Marketing, 1 (3). pp. 286-297. ISSN 1759-0833

Abdullah, Moha Asri (2019) Global halal SMEs: principles & potentials. In: Tijarah Discourse Series -Halal Industry:Opportunity And Prospect, 26th March 2019, Nilai, Negeri Sembilan. (Unpublished)

Abdullah, Moha Asri (2018) Halal Small and Medium Enterprises (SMEs) in direct selling industry: preliminary evidence from Malaysia. In: International Conference on Halal Innovation in Products and Services 2018 (i-CHIPS 2018), 13th-14th July 2018, Haat Yai, Songkhla, Thailand.

Abdullah, Moha Asri (2018) Halalpreneurs among immigrants and their business prospects in Malaysia. In: International Conference on Halal Innovation in Products and Services 2018 (i-CHIPS 2018), 13th-14th July 2018, Haat Yai, Songkhla, Thailand. (Unpublished)

Abdullah, Moha Asri and Abd. Manaf, Noor Hazilah and Ahsan, Kamrul and Azam, Ferdous (2015) Differences in service quality of retail banking between Auckland and Kuala Lumpur. International Review of Business Research Papers, 11 (2). pp. 189-198. ISSN 1837-5685 ( P), 1832-9543 (O)

Abdullah, Siti Salmiah and Abdul Wahid, Nur Kamariah and Abdul Razak, Arbaiah and Jan, Muhammad Tahir (2024) The influence of electronic customer relationship management (E-CRM) on customer satisfaction (CS) and customer loyalty (CL): a pilot study in Malaysian private institute of higher learning. Asian Journal of Research in Business and Management, 6 (2). pp. 58-70. E-ISSN 2682-8510

Abdulmalek Omar Mosleh, Anhar and Maulan, Suharni and Haque, A. K. M. Ahasanul (2023) The effect of price fairness on negative consumption emotion of airline passengers. International Journal of Innovative Research and Publications, 3 (7). pp. 1-14. E-ISSN 2785-826X

Abu Hassan, Lailatul Faizah and Wan Jusoh, Wan Jamaliah and Hamid, Zarinah (2012) Customer knowledge management, trust, commitment and customer lifetime value in islamic insurance industry. In: 2012 Global Marketing Conference at Seoul, 19 - 22 July 2012, Seoul, Republic of Korea.

Adam Sa'ad, Auwal and Ansari, Abdul Haseeb (2018) Prohibitory transactions of Sukuk assets: the shari'ah analysis with reference to Islamic capital markets. Journal of Islamic Law Review, 14 (1). pp. 99-107. ISSN 0973-2918

Adewale, Abideen Adeyemi (2014) Nigerian retail customers’ adoption of online banking in an Islamic Bank. Global Business and Management Research: An International Journal , 6 (3). pp. 217-245. ISSN 1947-5667

Adnan, Nur Adilah and Abdul Latif, Samshul Amry (2018) The effects of hotel image, brand image and employee performance on customer satisfaction of Muslim youths towards Muslim-friendly hotels. In: International Conference on Halal Tourism, Products and Services “Supporting the Achievement of Sustainable Development Goals” IHCTPS 2018, Oct 30 - 31 2018, Sengigi, Lombok, Indonesia. (Unpublished)

Ahmad, Mohd Ismail Sayyed and A., Santhapparaj (2011) Muslim consumers' perspectives on Islamic pricing practices. In: Readings in marketing : an Islamic perspective. IIUM Press, Kuala Lumpur, pp. 208-223. ISBN 9789670225456

Ahmad, Nursilah and Duasa, Jarita (2019) Emerging East Asia sukuk market: human development and growth indicators. In: International Seminar on Islam and Science (SAIS) 2019, 31st October 2019, Nilai,. Negeri Sembilan.

Ahmad, Siti Nor Bayaah and Juhdi, Nurita (2010) Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley, Malaysia. International Journal of Business and Management, 5 (2). pp. 105-118. ISSN 1833 - 8119

Ahmad, Siti Nor Bayaah and Juhdi, Nurita (2008) Travel website adoption among internet users in Klang Valley, Malaysia. UNITAR E-Journal, 4 (1). pp. 77-95. ISSN 1511-7219

Ahmad, Siti Nor Bayaah and Juhdi, Nurita and Jasin, Djasriza and Saidon, Janiffa (2009) Consumer ethnocentrism and influence of role model on young female purchase intention towards cosmetics products. The Business Review Cambridge, 13 (2). pp. 170-177. ISSN 1553-5827

Ahmad, Siti Nor Bayaah and Juhdi, Nurita and Shaikh Awadz, Azlina (2010) Examination of environmental knowledge and perceived pro-environmental behavior among students of University Tun Abdul Razak, Malaysia. International Journal of Multidisciplinary Thought, 1 (1). pp. 328-342. ISSN 2156-6992

Ahmed, Faruk and Huque, Ahasanul and Omar, Azura and Mohd. Israil, Khaliq Ahmad (2017) Islamizing and internationalizing higher education and satisfaction: a case study from international muslim student perspective. Malaysian Management Review, 52 (1). pp. 25-44. ISSN 0025-1348

Ahmed, Muhammad and Jan, Muhammad Tahir (2015) Applying the factor analytical approach towards aaker’s brand personality model from an Islamic perspective. Malaysian Management Review, 50 (1). pp. 49-63. ISSN 0025-1348

Al-Fahim, Nabil H and Wan Jusoh, Wan Jamaliah and Adewale, Abideen Adeyemi (2014) Factors affecting the intention to adopt internet banking services among small and medium sized-enterprises in Yemen. Global Advanced Research Journal of Management and Business Studies, 3 (9). pp. 432-440. ISSN 2315-5086

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Charraz Othman, Charraz and Rahman, Muhammad Sabbir (2014) Investigation of the relationship of brand personality, subjective norm and perceived control on consumers’ purchase intention of organic fast food. Modern Applied Science, 8 (3). pp. 92-106. ISSN 1913-1844 (P), 1913-1852 (O)

Che Mohd Salleh, Marhanum and Abdullah, Nurdianawati Irwani and Razali, Siti Salwani (2012) Building agent-customer relationship in the Takaful industry: a framework of Islamic relationship marketing. ISRA International Journal of Islamic Finance, 4 (1). pp. 81-97. ISSN 0128-1976

Che Mohd Salleh, Marhanum and Abdullah, Nurdianawati Irwani and Razali, Siti Salwani (2013) The relationship of Takaful agents’ Islamic ethical behaviour towards customers’ satisfaction, trust and commitment: a preliminary analysis. Journal of Islamic Finance and Business Research, 2 (1). pp. 77-88.

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Dalol, Ahmed Azmi and Islam, Rafikul and Humayun, Kabir Sardar Md. (2021) Social media usage and behaviour among generation Y and Z in Malaysia. Middle East Journal of Management, 8 (5). pp. 405-425. ISSN 2050-3636 E-ISSN 2050-3644

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Fadi Abdelmuniem, Abdelfattah and Rahman, Muhammad Sabbir and Mohamad, Osman (2016) Assessing the antecedents of customer loyalty on healthcare insurance products: Service quality; perceived value embedded model. Journal of Industrial Engineering and Management, 8 (5). pp. 1639-1660. ISSN 2013-8423 E-ISSN 2013-0953

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Haque, A. K. M. Ahasanul (2014) Exploring the brand image of an Islamic higher educational institution: a qualitative approach. Middle East Journal of Business, 9 (2). pp. 35-40. ISSN 1834-8777

Haque, A. K. M. Ahasanul (2014) Export performance Malaysian furniture industry: rethinking competitiveness. Middle East Journal of Business, 9 (1). pp. 33-40. ISSN 1834-8777

Haque, A. K. M. Ahasanul (2014) Factors affecting the attractiveness of medical tourism destination: an empirical study on India. Iranian Journal Public Health, 43 (7). pp. 867-876. ISSN 2251-6085

Haque, A. K. M. Ahasanul (2016) Fundamentals of Islamic marketing from an Islamic perspective. International Council of Islamic Finance Educators (ICIFE), Kuala Lumpur. ISBN 978-967-467-005-4

Haque, A. K. M. Ahasanul (2020) Halal supply chain during pandemic. In: Fifth Gadjah Mada International Conference on Islamic Business Research, 12 September 2020, Indonesia ( Online platform ). (Unpublished)

Haque, A. K. M. Ahasanul (2012) Strategy for consumer brand preferences. In: Reading on marketing theories: a practical approach on case studies. IIUM Press, Kuala Lumpur, pp. 1-10. ISBN 9789674182069

Haque, A. K. M. Ahasanul and Ahmed, Faruk and Abdullah, Kalthom and Razali, Siti Salwani (2017) Customer-based brand equity model for the Shariah-compliant tourism: a conceptual model from the Muslim tourists’ perspective. Advanced Science Letters, 23 (9). pp. 8541-8546. ISSN 1936-6612 E-ISSN 1936-7317 (In Press)

Haque, A. K. M. Ahasanul and Ahmed, Faruk and Al-Sarwar, Abdullah Mamun and Shafiq, Ali (2017) Measuring the impact of marketing capability and market control beliefs on marketing strategy intention: a study on travel and tour agents in Malaysia. International Journal of Islamic Marketing and Branding, 2 (2). pp. 134-155. ISSN 2055-0944 E-ISSN 2055-0952

Haque, A. K. M. Ahasanul and Chowdhury, Naila Anwar and Yasmin, Farzana and Tarofder, Arun Kumar (2019) Muslim consumers’ purchase behavior towards shariah compliant hotels in Malaysia. Vidyodaya Journal of Management, 5 (1). pp. 121-138. E-ISSN 2448-9344

Haque, A. K. M. Ahasanul and Kabir, SMH and Tarofder, Arun Kumar and Rahman, Mohammad Moshiur and Almalmi, Abdulqader (2020) What impact consumers’ negative eWOM purchase intention? Evidence from Malaysia. International Journal of Advanced Science and Technology, 29 (9s). pp. 310-325. ISSN 2005-4238 E-ISSN 2207-6360

Haque, A. K. M. Ahasanul and Kabir, Sardar Md Humayun and Rahman, Mohammad Moshiur (2022) Determinant Factors Influencing Sustainable Halal Supply Chain Management: An Islamic Viewpoint. In: Operations Management and Islamic Business. Routledge Taylop & Francis Group. (In Press)

Haque, A. K. M. Ahasanul and Kabir, Sardar Md Humayun and Tarofder, Arun Kumar and Anwar, Naila and Yasmin, Farzana and Maziz, Nazmul Hasan (2019) Pharmaceutical marketing ethics in healthcare quality for patient satisfaction: an Islamic approach. International Journal of Pharmaceutical Research, 11 (1). pp. 1688-1697. ISSN 0975-2366

Haque, A. K. M. Ahasanul and Karim, Wasiul and Ulfy, Mohammad Arije and Anis, Zohurul and Huda, Nazmul (2020) The effects of hedonic, utilitarian and social value on generation Z students’ towards e-shopping intention: a mediating role of e- satisfaction. Journal of Critical Reviews, 7 (10). pp. 231-238. ISSN 2394-5125

Haque, A. K. M. Ahasanul and Rosli, Norhizan and Abdullah, Kalthom (2014) Understanding the effects of green marketing management on muslim consumers in Malaysia from and Islamic perspective. In: ICMIP 2 (International Conference Management from Islamic Perspective), 19-20th August 2014, Gombak, Kuala Lumpur.

Haque, A. K. M. Ahasanul and Sarwar, Abdullah Al-Mamun and Yasmin, Farzana and Khatibi, Ali and Tarofder, Arun Kumar (2012) Case studies. In: Reading on marketing theories: a practical approach on case studies. IIUM Press, Kuala Lumpur, pp. 127-160. ISBN 9789674182069

Haque, A. K. M. Ahasanul and Shafiq, Ali and Maulan, Suharni (2017) An approach to Islamic consumerism and its implications on marketing mix. Intellectual Discourse, 25 (1). pp. 137-154. ISSN 0128-4878 E-ISSN 2289-5639

Haque, A. K. M. Ahasanul and Yasmin, Farzana (2012) Factors influencing consumer buying behaviour on electrical items: the Malaysian perspective. In: Reading on marketing theories: a practical approach on case studies. IIUM Press, Kuala Lumpur, pp. 11-26. ISBN 9789674182069

Hasliza Hassan, Hassan and Rahman, Muhammad Sabbir and Abu Bakar , Sade (2016) Contemporary healthcare experience in Malaysian Hospitals. Journal of Applied Business and Economics , 17 (4). pp. 89-94. ISSN 1499-691X

Hasliza Hassan, Hassan and Rahman, Muhammad Sabbir and Abu Bakar , Sade and Wan Mohd Nazdrol Wan Mohd , Nasir (2015) Emergence of brand extension opportunities for SMEs products and services through hypermarket corporate brand. In: International Conference on Management, Science and Social Studies 2015 , 25th & 26th May, 2015., Swiss Garden Hotel & Residences, Kuala Lumpur, Malaysia. (Unpublished)

Hasliza Hassan, Hassan and Rahman, Muhammad Sabbir and Abu Bakar Sade, Sade (2014) Hypermarket corporate brand extension personality. Journal of Applied Business and Economics , 16 (5). xx-xx. ISSN 1499-691X (In Press)

Hassan, Hasliza and Mahdee, Junainah and Sade, Abu Bakar and Rahman, Muhammad Sabbir (2015) Hypermarket retailing expansion as a hub of socio-economic development in Malaysia. Journal of Business in Developing Nations, 14. pp. 33-49. ISSN 1551-4080

Hassan, Hasliza and Rahman, Muhammad Sabbir and Abu Bakar Sade, Sade (2015) Shopping day and time preferences of Malaysian hypermarket consumers. Australian Journal of Business and Economic Studies, 1 (1). pp. 61-68. ISSN 2204-6801

Hassan, Hasliza and Rahman, Muhammad Sabbir and Sade, Abu Bakar (2015) Service Utopia: impact of hypermarket service extensions on corporate brand value based on consumer experience and brand personality. Advanced Science Letters, 21 (5). pp. 1314-1316. ISSN 1936-7317 (O), 1936-6612 (P)

Hassan, Hasliza and Rahman, Muhammad Sabbir and Sade, Abu Bakar (2014) Shopping day and time preferences of Malaysian hypermarket consumers. In: Australian Academy of Business and Social Sciences (AABSS) Conference 2014, 25-26 Aug. 2014, Grand Seasons Hotel, Kuala Lumpur. (In Press)

Heaney, Joo-Gim and Goldsmith, Ronald E and Wan Jusoh, Wan Jamaliah (2005) Status consumption among Malaysian consumers. Journal of International Consumer Marketing, 17 (4). pp. 83-98. ISSN 0896-1530

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Idris, Umar Muhammed and Jan, Muhammad Tahir (2013) Effect of credit cards on customers' spending behavior: a comparative analysis of Islamic and conventional credit cards. In: 3rd International Conference on Management (3rd ICM 2013), 10 - 11 June 2013, Pulau Pinang, Malaysia.

Imtiaz Ali, Najma and Samsuri, Suhaila and Abu Seman, Muhamad Sadry and Brohi, Imtiaz Ali and Shah, Asadullah (2019) Effects of socioeconomic characteristics on online purchase intention among Malaysians. Journal of Computational and Theoretical Nanoscience, 16 (3). pp. 927-934. ISSN 1546-1955 E-ISSN 1546-1963

Ishak, Mohd. Shuhaimi and Abdullah @ Chuah Hock Leng, Osman (2012) Islamic perspective on marketing mix. International Journal of Business and Management Studies, 4 (2). pp. 121-131. ISSN 1309-8047 (Online)

Ishak, Mohd. Shuhaimi and Abdullah @ Chuah Hock Leng, Osman (2012) Islamic perspective on marketing mix. In: International Conference on Business and Management, 27-28 April 2012, Izmir, Turkey. (Unpublished)

Ismail, Yusof (2011) Introduction. In: Case Studies as a Teaching-Learning Tool in Accounting and Marketing Courses : an Instructor's Perspective. IIUM Press, Kuala Lumpur, pp. 2-10. ISBN 978-967-418-186-4

Ismail, Yusof and Ahamed Shah, Mohamed Ismail (2010) Perceptions of prospective specialists and non-specialists towards technical terms in marketing. In: International Conference on Marketing (ic-MAR 2010), 23-24 June, 2010, Kuala Lumpur, Malaysia. (Unpublished)

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Jaiyeoba, Haruna Babatunde and Abdullah, Moha Asri (2019) Halal certification mark, brand quality, and awareness: do they influence buying decisions of Nigerian consumers? In: Global Halal Sphere Conference 2019, 21st-22nd August 2019, Kuala Lumpur. (Unpublished)

Jaiyeoba, Haruna Babatunde and Abdullah, Moha Asri and Ibrahim, Khairunisah (2020) Institutional investors vs retail investors: Are psychological biases equally applicable to investor divides in Malaysia? International Journal of Bank Marketing, 38 (3). pp. 671-691. ISSN 0265-2323

Jaiyeoba, Haruna Babatunde and Hossain, Shahoriyer and Mohd Salleh, Hamzah and Elgharbawy, Amal A.M. (2021) Corporate social responsibility as an effective promotional tool for the Malaysian halal certified companies in the era of Covid-19. Journal of Islamic Marketing. pp. 1-25. ISSN 1759-0833 E-ISSN 1759-0841

Jan, Muhammad Tahir (2011) The inevitable role of human in CRM success: digging deep the human CSFs. JM International Journal of Services Marketing, 1 (2). pp. 111-120. ISSN 2229-6131

Jan, Muhammad Tahir and Abdullah, Kalthom (2014) The impact of technology CSFs on customer satisfaction and the role of trust: an empirical study of the banks in Malaysia. International Journal of Bank Marketing, 32 (5). pp. 429-447. ISSN 0265-2323

Jan, Muhammad Tahir and Abdullah, Kalthom and Momen, Abdul (2015) Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective. Journal of Economics, Business and Management , 3 (2). pp. 267-270. ISSN 2301-3567

Jan, Muhammad Tahir and Abdullah, Kalthom and Momen, Abdul (2013) Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective. In: 4th International Conference on Economics, Business and Management, 8 - 9 December, 2013, Sydney, Australia. (Unpublished)

Jan, Muhammad Tahir and Abdullah, Kalthom and Shafiq, Ali (2013) The Impact of Customer Satisfaction on Word-of-Mouth: Conventional Banks of Malaysia Investigated. International Journal of Information Technology & Computer Science, 10 (3). pp. 14-23. ISSN 2091-1610

Jan, Muhammad Tahir and Abdullah, Kalthom and Shafiq, Ali (2013) The impact of customer satisfaction on word-of-mouth: conventional banks of Malaysia investigated. In: 2nd International Conference on Human Computing, Education & Information Management Systems, 18-19 June 2013, Sydney, Australia. (Unpublished)

Jan, Muhammad Tahir and Omar, Azura and Zain, Osman M. and Abdullah, Kalthom (2011) A roadmap for CRM success: in light of the technology CSFS. JM International Journal of Marketing Management (JMIJMM), 1 (3). pp. 181-192. ISSN 2230-701x

Jan, Muhammad Tahir and Zain, Osman M. and Jehangir , Muhammad (2011) Can consumption make you happy? Exploring student's quality of life from marketing perspective. International Journal of Business, Management and Social Sciences, 1 (1). pp. 1-8. ISSN 2162-6359

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Kamardin, Puteri Qartinie and Suib, Fatin Husna (2021) Post-impact of spending behaviour: a phenomenological study on millennials in Malaysia. International Journal of Accounting, Finance and Business (IJAFB), 6 (32). pp. 209-228. ISSN 0128-1844 E-ISSN 0128-1844

Karim, Md Wasiul and Haque, Ahasanul and Ulfy, Mohammad Arije and Hossain, Md Alamgir and Anis, Md Zohurul (2020) Factors influencing the use of e-wallet as a payment method among Malaysian young adults. Journal of International Business and Management, 3 (2). pp. 1-12. ISSN 2616-5163 E-ISSN 2616-4655

Kedah, Zulkarnain (2011) Planning to use cases in a marketing course. In: Case Studies as a Teaching-Learning Tool in Accounting and Marketing Courses : an Instructor's Perspective. IIUM Press, Kuala Lumpur, pp. 87-93. ISBN 978-967-418-186-4

Kedah, Zulkarnain and Ismail, Yusof and Haque, A. K. M. Ahasanul and Ahmed, Selim (2015) Key success factors of online food ordering services: an empirical study. Malaysian Management Review, 50 (2). pp. 19-36. ISSN 0025-1348

Kedah, Zulkarnain and Yusof, Ismail (2010) Online foods order and delivery service: a pilot study. In: International Conference on Marketing (ic-MAR 2010), 23-24 June, 2010, Kuala Lumpur, Malaysia. (Unpublished)

Khan, Md. Ashraful Azam and Rahman, Muhammad Sabbir (2014) Exploring the degree of influence of different advertisement role in enhancing brand image for higher learning institutions. Research Journal of Social Science and Management, 4 (5). pp. 57-62. ISSN 2251-1571

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MD. Ashraful Azam, khan and Rahman, Muhammad Sabbir (2014) Factors influencing the implementation of customer relationship management (CRM) strategy in the hotel industry: consumers’ perspective. Research Journal of Commerce & Behavioural Science, 4 (1). pp. 1-7. ISSN 2251-1547

Machfud, Alfi Khairiansyah and Khatib, Jawdat and Haji-Ahmed, Ahmed Abdulaziz and Ahmad Dahlan, Abdul Rahman (2011) Halal product price indicator portal: promoting Malaysia’s local Halal SMEs. Communication in computer and information science, 180. pp. 254-262. ISSN 1571-5736

Mat Ali, Syukrina Alini and Wan Jusoh, Wan Jamaliah and Adewale, Abideen Adeyemi (2018) Using expectation and confirmation theory to determine customer loyalty among postpaid users. Indian Journal of Public Health Research and Development, 9 (11). pp. 1283-1293. ISSN 0976-0245 E-ISSN 0976-5506

Mat Jubri@Shamsuddin, Mustafa (2021) Jual beli “Likes” dalam strategi pemasaran perniagaan atas talian: Analisis Fiqh. In: UiTM International Conference on Law & Society 2021 (UiTM i-CLaS 2021), Online. (Unpublished)

Maulan, Suharni and Isa, Khadijah and Md Zamin, Ainul Azmin and Sulaiman, Muhamad Karimi (2019) Persepsi masyarakat terhadap produk buatan penjara. Malaysia Correctional Journal, 3. pp. 38-56. ISSN 2504-8503

Maulan, Suharni and Omar, Nor Asiah and Ahmad, Maisarah (2016) Measuring halal brand association (HalBA) for Islamic banks. Journal of Islamic Marketing, 7 (3). pp. 331-354. ISSN 1759-0833 E-ISSN 1759-0841

Mert, Hasinat and Wan Jusoh, Wan Jamaliah (2018) Factors influencing consumers’ intention to purchase products advertised on Facebook. In: 2nd Asia International Multidisciplinary Conference (AIMC 2018), 12nd-13th May 2018, Kuala Lumpur. (Unpublished)

Mohammad, Noorita and Abdul Rahman, Zanariah and Mohammad, Mardhiah and Nik Mustapaha, Nik Nur Shahira (2019) A study of consumer's attitude towards viral advertising on social media: a case study in an ice cream manufacturing company. In: The 6th International Accounting and Business Conference (IABC) 2019, 21st-22nd August 2019, Jakarta, Indonesia. (Unpublished)

Mohammad Hafeez , Bin Mohamad Jowsey and Chong , Chin Wei and Rahman, Muhammad Sabbir (2015) Determinants of nostalgia sensitivity in nostalgic driven advertising. International Journal of Academic Research in Psychology, 2 (1). pp. 556-580. ISSN 2222-6990

Mohd Redzuan, Nurul Atikah and Ismail, Yusof (2011) Case studies as a learning tool in marketing to undergraduates. In: Case Studies as a Teaching-Learning Tool in Accounting and Marketing Courses : an Instructor's Perspective. IIUM Press, Kuala Lumpur, pp. 73-77. ISBN 978-967-418-186-4

Mohd Yusof, Y. L. and Wan Jusoh, Wan Jamaliah (2014) Islamic branding: the understanding and perception. Procedia Social and Behavioral Sciences, 130. pp. 179-185. ISSN 1877-0428

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