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Contemporary marketing concepts and conceptual thoughts: a knowledge-building approach

Rahman, Muhammad Sabbir and Osman , Bin Mohamad and Md. Ashraful , Azam Khan and Mrs. Yunita , Agustian Minjalnis (2015) Contemporary marketing concepts and conceptual thoughts: a knowledge-building approach. TIJ Research Publications PTE. LTD, Singapore . ISBN 978-981-09-7902-7

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Abstract

The practice of Marketing is the engine of all types of business. This book is entitles ‘Contemporary Marketing Concepts and Conceptual Thoughts- A knowledge-Building Approach ’, its contents draw heavily in developing conceptual framework, a term which has produced from the imagination of the academics. The aim of this book is to provide readers with the conceptual information about the thought provoking the issues of marketing. This book may be used in research methods course with a great success in view of writing literature review. All the chapters in the book include conceptual framework of the contents discussed, emphasizing the need for the Marketing research students. We expect that students andinstructors alike will enjoy this edition. As students should become efficient Marketing researchers, assisted by the knowledge and skills acquired by the study of this book.

Item Type: Book
Additional Information: 7112/46001
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5001 Business. Business Administration
H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Languages and Management
Depositing User: Dr Muhammad Sabbir Rahman
Date Deposited: 15 Dec 2015 08:26
Last Modified: 12 Oct 2017 02:00
URI: http://irep.iium.edu.my/id/eprint/46001

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