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Strategy for consumer brand preferences

Haque, A. K. M. Ahasanul (2012) Strategy for consumer brand preferences. In: Reading on marketing theories: a practical approach on case studies. IIUM Press, Kuala Lumpur, pp. 1-10. ISBN 9789674182069

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Item Type: Book Chapter
Additional Information: 5056/25338
Uncontrolled Keywords: consumer, brand
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences
Depositing User: Prof. Dr Ahasanul Haque
Date Deposited: 03 Aug 2012 09:56
Last Modified: 03 Aug 2012 09:56
URI: http://irep.iium.edu.my/id/eprint/25338

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