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Planning to use cases in a marketing course

Kedah, Zulkarnain (2011) Planning to use cases in a marketing course. In: Case Studies as a Teaching-Learning Tool in Accounting and Marketing Courses : an Instructor's Perspective. IIUM Press, Kuala Lumpur, pp. 87-93. ISBN 978-967-418-186-4

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Item Type: Book Chapter
Uncontrolled Keywords: Case studies, marketing
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration
H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Dr Zulkarnain Kedah
Date Deposited: 27 Sep 2012 16:19
Last Modified: 27 Sep 2012 16:21
URI: http://irep.iium.edu.my/id/eprint/25866

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