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Online foods order and delivery service: a pilot study

Kedah, Zulkarnain and Yusof, Ismail (2010) Online foods order and delivery service: a pilot study. In: International Conference on Marketing (ic-MAR 2010), 23-24 June, 2010, Kuala Lumpur, Malaysia. (Unpublished)

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There has been a growing trend among providers of physical products and services to shift from purely „traditional‟ to „online‟ modes of receiving orders online and thereafter affecting deliveries via suitable means. Success factors in traditional business offering may not be wholly applicable for online mode of business. Consequently, there is a need to conceptualize a specific model for inevitable online food ordering and delivery. By synthesizing the literature in related areas, this paper aims to propose important components that explain customer placement of food order online and consequent delivery. Available literature suggests that order placement (OP), a dependent variable is made up of two main components, that is, online food ordering (as first independent variable) and delivery services (second independent variable). The study proposed a model and provided testable hypotheses. It carried out a pilot test to obtain general feelings of prospective online orders from urban dwellers. Fast service and convenience have been cited as main factors to make city dwellers want to place their food order online. Factors that dissuade city people to experience online purchase include unknown service provider, low food quality, type and variety of food and perceived lack of online security protection.

Item Type: Conference or Workshop Item (Full Paper)
Additional Information: 6002/12347
Uncontrolled Keywords: Customer satisfaction, busy lifestyle, food delivery, online business, trust, e-loyalty
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5761 Shipment of goods. Delivery of goods
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Dr Zulkarnain Kedah
Date Deposited: 01 Mar 2012 08:09
Last Modified: 22 Mar 2013 16:39
URI: http://irep.iium.edu.my/id/eprint/12347

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