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Case studies

Haque, A. K. M. Ahasanul and Sarwar, Abdullah Al-Mamun and Yasmin, Farzana and Khatibi, Ali and Tarofder, Arun Kumar (2012) Case studies. In: Reading on marketing theories: a practical approach on case studies. IIUM Press, Kuala Lumpur, pp. 127-160. ISBN 9789674182069

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Item Type: Book Chapter
Additional Information: 5056/25342
Uncontrolled Keywords: case studies, Prima-Agri Products Sdn. Bhd., Giordano, GIANT, KHIND Holdings Berhad, KFC, McDonalds, Toyota,
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences
Depositing User: Prof. Dr Ahasanul Haque
Date Deposited: 03 Aug 2012 10:20
Last Modified: 03 Aug 2012 10:20
URI: http://irep.iium.edu.my/id/eprint/25342

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