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Antecedents to willingness to boycott among Malaysian Muslims

Abdul Latif, Samshul Amry and Abdul Talib, Asmat Nizam (2015) Antecedents to willingness to boycott among Malaysian Muslims. In: Emerging Research on Islamic Marketing and Tourism in the Global Economy. IGI Global, Hershey, Pennsylvania, pp. 70-106. ISBN 9781466662728

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Abstract

This chapter examines the motivations and willingness to boycott of Malaysian Muslim consumers. Based on an ongoing boycott incited by the Palestinian-Israeli conflict in the Middle East, the boycott movement targets American-originated firms operating in Malaysia. To examine the factors, two firms were selected based on their market presence, consumer familiarity, and product affordability. In total, 577 questionnaires were distributed to Muslim university students, and the results were validated through Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach. Three factors were found to be significant in predicting the willingness to boycott; they were self-enhancement, perceived egregious behavior, and country image. This chapter addresses boycott motivations from the context of Malaysian Muslims quantitatively, based on an international issue strongly related to Muslims. The results may have some implications on multinational firms, non-government organizations, policymakers, and consumers.

Item Type: Book Chapter
Additional Information: 8063/64596
Subjects: H Social Sciences > HB Economic Theory > HB126.4 Islamic Economics
H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5001 Business. Business Administration
H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Languages and Management
Depositing User: Dr Samshul Amry Abdul Latif
Date Deposited: 07 Aug 2018 15:25
Last Modified: 07 Aug 2018 15:25
URI: http://irep.iium.edu.my/id/eprint/64596

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