Applying theory to empirical phenomena: love-hate relationship of e-hailing driver-platform provider in the sharing-economy services

Abdul Rahman, Nor Irwani and Abdul Rahman, Rozailin and Mahmud, Murni (2022) Applying theory to empirical phenomena: love-hate relationship of e-hailing driver-platform provider in the sharing-economy services. International Journal of Business and Technology Management, 3 (4). pp. 103-116. E-ISSN 2682-7646

PDF - Published Version Restricted to Registered users only Download (416kB) | Request a copy

Abstract

The appearance of sharing economy-services has impacted customers’ lifestyle in different ways. E-hailing services, particularly, is one of the examples, which constituted from the new category of services, prominently demonstrated a great performance for nearly a decade. However, as life is full of challenges, none of us can be exempted. Despite of the remarkable victory, the service industry was in a battle with the “conventional regulatory requirement” in various countries. For instance, the issues of drivers’ welfare and well-being have been debated frequently, but still it resulted to unconvincing decision. Consequently, this study has reviewed the commitment–trust theory and social exchange theory to further explain the never-ended “love-hate relationship” story of the e-hailing driver and platform provider. Our discussion acknowledged that theoretical link of relationship benefits and relationship commitment is workable, on the ground of drivers’ welfare and well-being, in return to create a mutual exchange in their relationship. Together with that, theoretical and practical implications were discussed in depth.

Item Type:	Article (Journal)
Additional Information:	5225/96587
Uncontrolled Keywords:	E-hailing driver; Sharing economy-services; Commitment-trust theory; Social exchange theory
Subjects:	H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Information and Communication Technology > Department of Information System Kulliyyah of Information and Communication Technology > Department of Information System
Depositing User:	Dr. Murni Mahmud
Date Deposited:	03 Feb 2022 09:23
Last Modified:	03 Feb 2022 09:23
URI:	http://irep.iium.edu.my/id/eprint/96587

Actions (login required)

View Item