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Status consumption among Malaysian consumers

Heaney, Joo-Gim and Goldsmith, Ronald E and Wan Jusoh, Wan Jamaliah (2005) Status consumption among Malaysian consumers. Journal of International Consumer Marketing, 17 (4). pp. 83-98. ISSN 0896-1530

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Abstract

Status consumption describes individual differences in how much consumers purchase to attain social status. We investigated the relationships of status consumption with the constructs of materialism and attention-to-social-comparison-information in order to replicate the relationship of status consumption with the former and to extend its relationship to the latter. Multi-item self-report scales measured each construct. A survey of 239 Malaysian students provided the data. As hypothesized, status consumption was positively associated with both constructs, supporting its nomological validity and suggesting that promotional appeals to status seeking consumers might be more effective if they emphasize social comparisons.

Item Type: Article (Journal)
Additional Information: 163/3110
Uncontrolled Keywords: Status consumption, materialism, attention-to-social-comparison-information, Malaysian consumers, personality, social comparison, Malaysia
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Dr Wan Jamaliah Wan Jusoh
Date Deposited: 07 Jan 2015 06:40
Last Modified: 07 Jan 2015 06:40
URI: http://irep.iium.edu.my/id/eprint/3110

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