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Measuring the corporate brand image of Islamic banking institutions

Ab Hamid, Siti Ngayesah and Wan Jusoh, Wan Jamaliah and Maulan, Suharni (2018) Measuring the corporate brand image of Islamic banking institutions. The Journal of Social Sciences Research, Special Issue (2). pp. 14-21.

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Abstract

The measurement of image in the banking sector is important especially to understand customer‟s perception towards the bank service. However, the available scales measuring the image of banks are mainly based on the conventional institutions, which neglect the important Islamic values adopted by Islamic bank. As such, this study proposes to develop a reliable and valid scale to measure the functional component of the corporate brand image for Islamic banking institutions. Based on the available literatures and interviews with relevant stakeholders, a modified scale is suggested. The result of EFA and CFA shows that the functional image of an Islamic brand could be divided into four dimensions which are contact personnel, shariah advisory panel, access to service, and service offerings. The results provide a tool that could be used by banking management to measure the bank image.

Item Type: Article (Journal)
Additional Information: 163/68460
Uncontrolled Keywords: Corporate brand image; Corporate image; Islamic bank; Functional image.
Subjects: H Social Sciences > HB Economic Theory > HB126.4 Islamic Economics
H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
H Social Sciences > HG Finance > HG1501 Banking
H Social Sciences > HG Finance > HG3368 Islamic Banking and Finance
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences > Department of Business Administration
Kulliyyah of Economics and Management Sciences
Depositing User: Dr Wan Jamaliah Wan Jusoh
Date Deposited: 12 Dec 2018 15:31
Last Modified: 12 Dec 2018 15:31
URI: http://irep.iium.edu.my/id/eprint/68460

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