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An approach to Islamic consumerism and its implications on marketing mix

Haque, A. K. M. Ahasanul and Shafiq, Ali and Maulan, Suharni (2017) An approach to Islamic consumerism and its implications on marketing mix. Intellectual Discourse, 25 (1). pp. 137-154. ISSN 0128-4878 E-ISSN 2289-5639

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This paper discusses consumerism movement from the Islamic point of view, which implies that all the marketing activities should be done in order to satisfy the consumers while adhering to the tenets of Islamic ethical system. In line with this, the paper then discusses the significance and practicality of Islamic marketing and how the traditional marketing mix can be translated into the Islamic marketing mix. Specific elements of the marketing mix are discussed in light of Islamic injunctions. MaqÉsid al-Shari’Éh (Shariah-based objective), Qawa’id Al-Fiqhiya (Islamic legal maxims/principles) and Usul Al-Fiqh (Islamic scholars’ judgments) are the main sources to approach the Islamic consumerism and its implementations on marketing mix, where these sources help find consumers’ rights that could show ways of marketing mix or program of product, price, place, promotion and people. This theoretical paper that holds both academic and practical significance for the need of Islamic marketing is eminent to gain a firm foothold in Muslim markets.

Item Type: Article (Journal)
Additional Information: 5056/57473
Uncontrolled Keywords: Consumerism; Islamic ethical system; Islamic marketing; Islamic marketing mix; Maqasid al-Shari’ah, Penggunaan, sistem etika Islam, Pemasaran Islam, Pemasaran Islam Campuran, Maqasid al-Shari’ah
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > BP1 Islam > BP173.75 Islam and economics
H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences
Depositing User: Prof. Dr Ahasanul Haque
Date Deposited: 19 Jul 2017 14:56
Last Modified: 02 Apr 2018 13:34
URI: http://irep.iium.edu.my/id/eprint/57473

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