Items where Subject is "H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products"

Article

Ab Hamid, Siti Ngayesah and Wan Jusoh, Wan Jamaliah (2016) Corporate image of zakat institutions in Malaysia. GEOGRAFIA - Malaysian Journal of Society and Space, 12 (2). pp. 47-57. ISSN 2180-2491

Ab Hamid, Siti Ngayesah and Wan Jusoh, Wan Jamaliah and Maulan, Suharni (2018) Measuring the corporate brand image of Islamic banking institutions. The Journal of Social Sciences Research, Special Issue (2). pp. 14-21. E-ISSN 2411-9458,

Abduh, Muhamad (2011) Islamic banking service quality and withdrawal risk: the Indonesian experience. International Journal of Excellence in Islamic Banking and Finance, 1 (2). pp. 1-15. ISSN 2220-8291

Abdul Latif, Samshul Amry and Abdul Talib, Asmat Nizam (2017) Consumer racism: a scale modification. Asia Pacific Journal of Marketing and Logistics, 29 (3). pp. 616-633. ISSN 1355-5855 E-ISSN 1758-4248

Abdul Latif, Samshul Amry and Abdul Talib, Asmat Nizam (2020) An examination of ethnic-based consumer ethnocentrism and consumer animosity. Journal of Islamic Marketing. pp. 1-26. ISSN 1759-0833 (In Press)

Abdul Latif, Samshul Amry and Abdul Talib, Asmat Nizam and Saad, Mazni and Sahar, Rafidah and Matyakubov, Umidjon (2023) An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia. Journal of InternatIonal Consumer Marketing. ISSN 0896-1530 E-ISSN 1528-7068 (In Press)

Abdul Rahman, Nor Irwani and Abdul Rahman, Rozailin and Mahmud, Murni (2022) Applying theory to empirical phenomena: love-hate relationship of e-hailing driver-platform provider in the sharing-economy services. International Journal of Business and Technology Management, 3 (4). pp. 103-116. E-ISSN 2682-7646

Abdul Rashid, Khairuddin and Preece, Christopher Nigel (2010) Editorial. Journal of Quantity Surveying & Construction Business, 1 (2). vi-vii. ISSN 22298339

Abdul Razak, Dzuljastri and Abduh, Muhamad (2012) Customers’ attitude towards diminishing partnership home financing in Islamic banking. American Journal of Applied Sciences, 9 (4). pp. 593-599. ISSN 1546-9239 E-ISSN 1554-3641

Abdul Wahid, Nur Kamariah and Wan Husain, Wan Rohaida (2023) The limited-edition or what they call "Scarcity Marketing": propaganda or a promotional strategy through "FOMO" thinking. IIUM Journal of Case Studies in Management, 14 (2). pp. 49-52. ISSN 2810-2327 E-ISSN 2710-7175

Abdul-Latif, Samshul-Amry and Abdul-Talib, Asmat-Nizam (2015) Boycott and racism: a loaf of bread is just a loaf of bread. Emerald Emerging Markets Case Studies, 5 (6). pp. 1-3. ISSN 2045-0621

Abdul-Talib, Asmat-Nizam and Abd-Latif, Samshul-Amry and Abd-Razak, Ili-Salsabila (2016) A study on the boycott motivations of Malaysian non-Muslims. Journal of Islamic Marketing, 7 (3). pp. 264-287. ISSN 1759-0833 E-ISSN 1759-0841

Abdul-Talib, Asmat-Nizam and Abdul Latif, Samshul Amry and Zakaria, Norhayati (2011) Gloria Jean's coffee in Malaysia. Emerging Markets Case Studies, 1 (1). pp. 1-7. ISSN 2045-0621

Abdullah, Kalthom and Sayyed Ahmad, Mohd. Ismail (2010) Compliance to Islamic marketing practices among businesses in Malaysia. Journal of Islamic Marketing, 1 (3). pp. 286-297. ISSN 1759-0833

Abdullah, Moha Asri and Abd. Manaf, Noor Hazilah and Ahsan, Kamrul and Azam, Ferdous (2015) Differences in service quality of retail banking between Auckland and Kuala Lumpur. International Review of Business Research Papers, 11 (2). pp. 189-198. ISSN 1837-5685 ( P), 1832-9543 (O)

Abdulmalek Omar Mosleh, Anhar and Maulan, Suharni and Haque, A. K. M. Ahasanul (2023) The effect of price fairness on negative consumption emotion of airline passengers. International Journal of Innovative Research and Publications, 3 (7). pp. 1-14. E-ISSN 2785-826X

Adam Sa'ad, Auwal and Ansari, Abdul Haseeb (2018) Prohibitory transactions of Sukuk assets: the shari'ah analysis with reference to Islamic capital markets. Journal of Islamic Law Review, 14 (1). pp. 99-107. ISSN 0973-2918

Adewale, Abideen Adeyemi (2014) Nigerian retail customers’ adoption of online banking in an Islamic Bank. Global Business and Management Research: An International Journal , 6 (3). pp. 217-245. ISSN 1947-5667

Ahmad, Siti Nor Bayaah and Juhdi, Nurita (2010) Organic food: a study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley, Malaysia. International Journal of Business and Management, 5 (2). pp. 105-118. ISSN 1833 - 8119

Ahmad, Siti Nor Bayaah and Juhdi, Nurita (2008) Travel website adoption among internet users in Klang Valley, Malaysia. UNITAR E-Journal, 4 (1). pp. 77-95. ISSN 1511-7219

Ahmad, Siti Nor Bayaah and Juhdi, Nurita and Jasin, Djasriza and Saidon, Janiffa (2009) Consumer ethnocentrism and influence of role model on young female purchase intention towards cosmetics products. The Business Review Cambridge, 13 (2). pp. 170-177. ISSN 1553-5827

Ahmad, Siti Nor Bayaah and Juhdi, Nurita and Shaikh Awadz, Azlina (2010) Examination of environmental knowledge and perceived pro-environmental behavior among students of University Tun Abdul Razak, Malaysia. International Journal of Multidisciplinary Thought, 1 (1). pp. 328-342. ISSN 2156-6992

Ahmed, Faruk and Huque, Ahasanul and Omar, Azura and Mohd. Israil, Khaliq Ahmad (2017) Islamizing and internationalizing higher education and satisfaction: a case study from international muslim student perspective. Malaysian Management Review, 52 (1). pp. 25-44. ISSN 0025-1348

Ahmed, Muhammad and Jan, Muhammad Tahir (2015) Applying the factor analytical approach towards aaker’s brand personality model from an Islamic perspective. Malaysian Management Review, 50 (1). pp. 49-63. ISSN 0025-1348

Al-Fahim, Nabil H and Wan Jusoh, Wan Jamaliah and Adewale, Abideen Adeyemi (2014) Factors affecting the intention to adopt internet banking services among small and medium sized-enterprises in Yemen. Global Advanced Research Journal of Management and Business Studies, 3 (9). pp. 432-440. ISSN 2315-5086

Charraz Othman, Charraz and Rahman, Muhammad Sabbir (2014) Investigation of the relationship of brand personality, subjective norm and perceived control on consumers’ purchase intention of organic fast food. Modern Applied Science, 8 (3). pp. 92-106. ISSN 1913-1844 (P), 1913-1852 (O)

Che Mohd Salleh, Marhanum and Abdullah, Nurdianawati Irwani and Razali, Siti Salwani (2012) Building agent-customer relationship in the Takaful industry: a framework of Islamic relationship marketing. ISRA International Journal of Islamic Finance, 4 (1). pp. 81-97. ISSN 0128-1976

Che Mohd Salleh, Marhanum and Abdullah, Nurdianawati Irwani and Razali, Siti Salwani (2013) The relationship of Takaful agents’ Islamic ethical behaviour towards customers’ satisfaction, trust and commitment: a preliminary analysis. Journal of Islamic Finance and Business Research, 2 (1). pp. 77-88.

Dalol, Ahmed Azmi and Islam, Rafikul and Humayun, Kabir Sardar Md. (2021) Social media usage and behaviour among generation Y and Z in Malaysia. Middle East Journal of Management, 8 (5). pp. 405-425. ISSN 2050-3636 E-ISSN 2050-3644

Fadi Abdelmuniem, Abdelfattah and Rahman, Muhammad Sabbir and Mohamad, Osman (2016) Assessing the antecedents of customer loyalty on healthcare insurance products: Service quality; perceived value embedded model. Journal of Industrial Engineering and Management, 8 (5). pp. 1639-1660. ISSN 2013-8423 E-ISSN 2013-0953

Haque, A. K. M. Ahasanul (2014) Exploring the brand image of an Islamic higher educational institution: a qualitative approach. Middle East Journal of Business, 9 (2). pp. 35-40. ISSN 1834-8777

Haque, A. K. M. Ahasanul (2014) Export performance Malaysian furniture industry: rethinking competitiveness. Middle East Journal of Business, 9 (1). pp. 33-40. ISSN 1834-8777

Haque, A. K. M. Ahasanul (2014) Factors affecting the attractiveness of medical tourism destination: an empirical study on India. Iranian Journal Public Health, 43 (7). pp. 867-876. ISSN 2251-6085

Haque, A. K. M. Ahasanul and Ahmed, Faruk and Abdullah, Kalthom and Razali, Siti Salwani (2017) Customer-based brand equity model for the Shariah-compliant tourism: a conceptual model from the Muslim tourists’ perspective. Advanced Science Letters, 23 (9). pp. 8541-8546. ISSN 1936-6612 E-ISSN 1936-7317 (In Press)

Haque, A. K. M. Ahasanul and Ahmed, Faruk and Al-Sarwar, Abdullah Mamun and Shafiq, Ali (2017) Measuring the impact of marketing capability and market control beliefs on marketing strategy intention: a study on travel and tour agents in Malaysia. International Journal of Islamic Marketing and Branding, 2 (2). pp. 134-155. ISSN 2055-0944 E-ISSN 2055-0952

Haque, A. K. M. Ahasanul and Chowdhury, Naila Anwar and Yasmin, Farzana and Tarofder, Arun Kumar (2019) Muslim consumers’ purchase behavior towards shariah compliant hotels in Malaysia. Vidyodaya Journal of Management, 5 (1). pp. 121-138. E-ISSN 2448-9344

Haque, A. K. M. Ahasanul and Kabir, SMH and Tarofder, Arun Kumar and Rahman, Mohammad Moshiur and Almalmi, Abdulqader (2020) What impact consumers’ negative eWOM purchase intention? Evidence from Malaysia. International Journal of Advanced Science and Technology, 29 (9s). pp. 310-325. ISSN 2005-4238 E-ISSN 2207-6360

Haque, A. K. M. Ahasanul and Kabir, Sardar Md Humayun and Tarofder, Arun Kumar and Anwar, Naila and Yasmin, Farzana and Maziz, Nazmul Hasan (2019) Pharmaceutical marketing ethics in healthcare quality for patient satisfaction: an Islamic approach. International Journal of Pharmaceutical Research, 11 (1). pp. 1688-1697. ISSN 0975-2366

Haque, A. K. M. Ahasanul and Karim, Wasiul and Ulfy, Mohammad Arije and Anis, Zohurul and Huda, Nazmul (2020) The effects of hedonic, utilitarian and social value on generation Z students’ towards e-shopping intention: a mediating role of e- satisfaction. Journal of Critical Reviews, 7 (10). pp. 231-238. ISSN 2394-5125

Haque, A. K. M. Ahasanul and Shafiq, Ali and Maulan, Suharni (2017) An approach to Islamic consumerism and its implications on marketing mix. Intellectual Discourse, 25 (1). pp. 137-154. ISSN 0128-4878 E-ISSN 2289-5639

Hasliza Hassan, Hassan and Rahman, Muhammad Sabbir and Abu Bakar , Sade (2016) Contemporary healthcare experience in Malaysian Hospitals. Journal of Applied Business and Economics , 17 (4). pp. 89-94. ISSN 1499-691X

Hasliza Hassan, Hassan and Rahman, Muhammad Sabbir and Abu Bakar Sade, Sade (2014) Hypermarket corporate brand extension personality. Journal of Applied Business and Economics , 16 (5). xx-xx. ISSN 1499-691X (In Press)

Hassan, Hasliza and Mahdee, Junainah and Sade, Abu Bakar and Rahman, Muhammad Sabbir (2015) Hypermarket retailing expansion as a hub of socio-economic development in Malaysia. Journal of Business in Developing Nations, 14. pp. 33-49. ISSN 1551-4080

Hassan, Hasliza and Rahman, Muhammad Sabbir and Abu Bakar Sade, Sade (2015) Shopping day and time preferences of Malaysian hypermarket consumers. Australian Journal of Business and Economic Studies, 1 (1). pp. 61-68. ISSN 2204-6801

Hassan, Hasliza and Rahman, Muhammad Sabbir and Sade, Abu Bakar (2015) Service Utopia: impact of hypermarket service extensions on corporate brand value based on consumer experience and brand personality. Advanced Science Letters, 21 (5). pp. 1314-1316. ISSN 1936-7317 (O), 1936-6612 (P)

Heaney, Joo-Gim and Goldsmith, Ronald E and Wan Jusoh, Wan Jamaliah (2005) Status consumption among Malaysian consumers. Journal of International Consumer Marketing, 17 (4). pp. 83-98. ISSN 0896-1530

Imtiaz Ali, Najma and Samsuri, Suhaila and Abu Seman, Muhamad Sadry and Brohi, Imtiaz Ali and Shah, Asadullah (2019) Effects of socioeconomic characteristics on online purchase intention among Malaysians. Journal of Computational and Theoretical Nanoscience, 16 (3). pp. 927-934. ISSN 1546-1955 E-ISSN 1546-1963

Ishak, Mohd. Shuhaimi and Abdullah @ Chuah Hock Leng, Osman (2012) Islamic perspective on marketing mix. International Journal of Business and Management Studies, 4 (2). pp. 121-131. ISSN 1309-8047 (Online)

Jaiyeoba, Haruna Babatunde and Abdullah, Moha Asri and Ibrahim, Khairunisah (2020) Institutional investors vs retail investors: Are psychological biases equally applicable to investor divides in Malaysia? International Journal of Bank Marketing, 38 (3). pp. 671-691. ISSN 0265-2323

Jaiyeoba, Haruna Babatunde and Hossain, Shahoriyer and Mohd Salleh, Hamzah and Elgharbawy, Amal A.M. (2021) Corporate social responsibility as an effective promotional tool for the Malaysian halal certified companies in the era of Covid-19. Journal of Islamic Marketing. pp. 1-25. ISSN 1759-0833 E-ISSN 1759-0841

Jan, Muhammad Tahir (2011) The inevitable role of human in CRM success: digging deep the human CSFs. JM International Journal of Services Marketing, 1 (2). pp. 111-120. ISSN 2229-6131

Jan, Muhammad Tahir and Abdullah, Kalthom (2014) The impact of technology CSFs on customer satisfaction and the role of trust: an empirical study of the banks in Malaysia. International Journal of Bank Marketing, 32 (5). pp. 429-447. ISSN 0265-2323

Jan, Muhammad Tahir and Abdullah, Kalthom and Momen, Abdul (2015) Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective. Journal of Economics, Business and Management , 3 (2). pp. 267-270. ISSN 2301-3567

Jan, Muhammad Tahir and Abdullah, Kalthom and Shafiq, Ali (2013) The Impact of Customer Satisfaction on Word-of-Mouth: Conventional Banks of Malaysia Investigated. International Journal of Information Technology & Computer Science, 10 (3). pp. 14-23. ISSN 2091-1610

Jan, Muhammad Tahir and Omar, Azura and Zain, Osman M. and Abdullah, Kalthom (2011) A roadmap for CRM success: in light of the technology CSFS. JM International Journal of Marketing Management (JMIJMM), 1 (3). pp. 181-192. ISSN 2230-701x

Jan, Muhammad Tahir and Zain, Osman M. and Jehangir , Muhammad (2011) Can consumption make you happy? Exploring student's quality of life from marketing perspective. International Journal of Business, Management and Social Sciences, 1 (1). pp. 1-8. ISSN 2162-6359

Kamardin, Puteri Qartinie and Suib, Fatin Husna (2021) Post-impact of spending behaviour: a phenomenological study on millennials in Malaysia. International Journal of Accounting, Finance and Business (IJAFB), 6 (32). pp. 209-228. ISSN 0128-1844 E-ISSN 0128-1844

Karim, Md Wasiul and Haque, Ahasanul and Ulfy, Mohammad Arije and Hossain, Md Alamgir and Anis, Md Zohurul (2020) Factors influencing the use of e-wallet as a payment method among Malaysian young adults. Journal of International Business and Management, 3 (2). pp. 1-12. ISSN 2616-5163 E-ISSN 2616-4655

Kedah, Zulkarnain and Ismail, Yusof and Haque, A. K. M. Ahasanul and Ahmed, Selim (2015) Key success factors of online food ordering services: an empirical study. Malaysian Management Review, 50 (2). pp. 19-36. ISSN 0025-1348

Khan, Md. Ashraful Azam and Rahman, Muhammad Sabbir (2014) Exploring the degree of influence of different advertisement role in enhancing brand image for higher learning institutions. Research Journal of Social Science and Management, 4 (5). pp. 57-62. ISSN 2251-1571

MD. Ashraful Azam, khan and Rahman, Muhammad Sabbir (2014) Factors influencing the implementation of customer relationship management (CRM) strategy in the hotel industry: consumers’ perspective. Research Journal of Commerce & Behavioural Science, 4 (1). pp. 1-7. ISSN 2251-1547

Machfud, Alfi Khairiansyah and Khatib, Jawdat and Haji-Ahmed, Ahmed Abdulaziz and Ahmad Dahlan, Abdul Rahman (2011) Halal product price indicator portal: promoting Malaysia’s local Halal SMEs. Communication in computer and information science, 180. pp. 254-262. ISSN 1571-5736

Mat Ali, Syukrina Alini and Wan Jusoh, Wan Jamaliah and Adewale, Abideen Adeyemi (2018) Using expectation and confirmation theory to determine customer loyalty among postpaid users. Indian Journal of Public Health Research and Development, 9 (11). pp. 1283-1293. ISSN 0976-0245 E-ISSN 0976-5506

Maulan, Suharni and Isa, Khadijah and Md Zamin, Ainul Azmin and Sulaiman, Muhamad Karimi (2019) Persepsi masyarakat terhadap produk buatan penjara. Malaysia Correctional Journal, 3. pp. 38-56. ISSN 2504-8503

Maulan, Suharni and Omar, Nor Asiah and Ahmad, Maisarah (2016) Measuring halal brand association (HalBA) for Islamic banks. Journal of Islamic Marketing, 7 (3). pp. 331-354. ISSN 1759-0833 E-ISSN 1759-0841

Mohammad Hafeez , Bin Mohamad Jowsey and Chong , Chin Wei and Rahman, Muhammad Sabbir (2015) Determinants of nostalgia sensitivity in nostalgic driven advertising. International Journal of Academic Research in Psychology, 2 (1). pp. 556-580. ISSN 2222-6990

Mohd Yusof, Y. L. and Wan Jusoh, Wan Jamaliah (2014) Islamic branding: the understanding and perception. Procedia Social and Behavioral Sciences, 130. pp. 179-185. ISSN 1877-0428

Mohd. Israil, Khaliq Ahmad and Mohd. Rustam, Ghulam Ali and Michael, M. Dent (2011) Brand preference in Islamic banking. Journal of Islamic Marketing, 2 (1). pp. 74-82. ISSN 1759-0833

Musa, Muhammad Adli (2022) Prophetic guidance on marketing. E-Tijari, 2 (8). E-ISSN 2773-5788

Mustaffa Kamil, Nazrol Kamil and Bacha, Obiyathulla Ismath and Mohammed Masih, Abul Mansur (2012) Do ‘Sin stocks’ deprive Islamic stock portfolios of diversification? some insights from the use of MGARCH-DCC. Capital Markets Review, 20 (1&2). pp. 43-64. ISSN 1823-4445

Phuah, Kit Teng and Wan Jusoh, Wan Jamaliah (2017) Why buying Halal labelled food? Understanding the spending behavior of non-Muslim consumers in Malaysia. International Journal of Business and Management, 1 (2). pp. 78-85. E-ISSN 2590-3721

Quraeshi, Zahir A. and Luqmani, Mushtaq and Schultz, Roberta J. and Zain, Osman M. (2010) Conscientious marketing: making a difference in people’s lives. Journal Innovative Marketing, 6 (4). pp. 62-70. ISSN 1814-2427 (P) 1816-6326 (O)

Rahman, Muhammad Sabbir (2014) Exploring the relationship between residents’ perceived service quality and satisfaction on their current living place. International Journal of Research in Business Studies and Management , 1 (1). pp. 47-51.

Rahman, Muhammad Sabbir and AbdelFattah, Fadi AbdelMuniem and Mat Daud, Nuraihan and Osman, Mohamad (2014) The influence of language of advertising on customer patronage intention: testing moderation effects of race. Middle-East Journal of Scientific Research, 20. pp. 67-74. ISSN 1990-9233 E-ISSN 1999-8147

Rahman, Muhammad Sabbir and AbdelFattah, Fadi AbdelMuniem and Mohamad, Osman (2014) Service quality and customers’ patronage decision of healthcare insurance products: in-depth interview approach. International Journal of Academic Research in Business and Social Sciences, 4 (7). pp. 526-544. ISSN 2222-6990

Rahman, Muhammad Sabbir and Abu Zarim, Zainal (2014) Service quality and students’ satisfaction towards purchasing online educational resources. Journal of Marketing Management, X (x). xx-xx. ISSN 2333-6099 (O), 2333-6080 (P) (In Press)

Rahman, Muhammad Sabbir and Hussain, Bashir and Uddin, ANM Meshquat and Islam, Nazrul (2015) Exploring residents' satisfaction of facilities provided by private apartment companies. Asia Pacific Management Review, 20 (3). pp. 130-140. ISSN 1029-3132 (In Press)

Rahman, Muhammad Sabbir and Madi Bin, Abdullah (2014) How does experience impact on domestic tourist’s satisfaction? testing the mediating role of service quality. Indian Journal of Marketing, 44 (12). pp. 19-31. ISSN 0973-8703

Rahman, Muhammad Sabbir and Nazrul, Islam (2015) Value congruence and consumer’s satisfaction towards online banking –the mediation role of affective commitment. Management & Marketing. Challenges for the Knowledge Society, 9 (3). 347 -358. ISSN 1842‐0206

Rahman, Muhammad Sabbir and Osman-Gani, Aahad M. (2015) Patient satisfaction constructs. International Journal of Health Care Quality Assurance, 28 (8). pp. 841-854. ISSN 0952-6862

Rahman, Sabbir and Haque, A. K. M. Ahasanul and Ahmad, Mohd Ismail Sayyed (2011) Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers. International Management Review, 7 (1). pp. 50-57. ISSN 1551-6849

Ramdzan Ali, Al Amirul Eimer and Senin, Muhammad Adam (2020) Enhancing brand loyalty through brand architecture strategy. International Journal of Academic Research in Business and Social Sciences, 10 (10). pp. 1080-1089. E-ISSN 2222-6990

Rosli, Norhizan and Abdullah, Kalthom and Haque, A. K. M. Ahasanul (2018) Measuring consumers' understanding of green marketing objective and concept in relation to environmental protection. Advanced Science Letters, 24 (5). pp. 3310-3316. ISSN 1936-6612 E-ISSN 1936-7317

Salad Abdule, Abdisalam and Zainol, Zaini and Ahmad @ Abdul Mutalib, Hawa (2019) Impact of computerized accounting information system on small and medium enterprises In Mogadishu, Somalia: the balance scorecard perspectives. International Journal of Engineering and Advanced Technology (IJEAT), 8 (5C). pp. 159-165. E-ISSN 2249-8958

Sayyed Ahmad, Mohd. Ismail and Wan Jusoh, Wan Jamaliah and Wan Husain , Wan Rohaida (2014) Shari’a compliance by Malaysian Muslim businesses with respect to guidelines given in Islamic marketing. European Journal of Business and Management, 6 (28). pp. 65-72. ISSN 2222-2839 (O) 2222-1905 (P)

Tarofder, Arun Kumar and Jawabri, Adnan and Haque, Ahasanul and Sherief, Sultan Rehman (2019) Validating Technology-Organization Environment (TOE) framework in web 2.0 adoption in supply chain management. Industrial Engineering & Management Systems, 18 (3). pp. 482-494. ISSN 2234-6473 E-ISSN 2234-6473

Tarofder, Arun Kumar and Nikhashemi, Seyed Rajab and Azam, S.M. Ferdous and Selvantharan, Prashantini and Haque, A. K. M. Ahasanul (2016) The mediating influence of service failure explanation on customer repurchase intention through customers satisfaction. International Journal of Quality and Service Sciences, 8 (4). 516 -535. ISSN 1756-669X

Uddin, Mohi and Islam, Mohd Aminul and Hossin, M.M Ismail (2018) Factors influencing consumers’ willingness to purchase genetically modified organism (GMO) food products in Klang Valley, Malaysia. Saudi Journal of Business and Management Studies, 3 (12). pp. 1324-1337. ISSN 2415-6663 E-ISSN 2415-6671

Yaakob, Shamsiah and Kartika, Betania and Jamaludin, Mohammad Aizat and Razali, Mohamad Afiq and Perdana, Firdaus Fanny Putera (2020) A critical analysis of halal marketing in Malaysia’s Multi-Level Marketing (MLM) industry. Journal of Halal Industry and Services, 3 (1). pp. 1-13. ISSN 2637-0891

Yakasai, Abu Bakar Mukhtar and Wan Jusoh, Wan Jamaliah (2015) Testing the theory of planned behavior in determining intention to use digital coupon among university students. Procedia Economics and Finance , 31. pp. 186-193. ISSN 2212-5671

Ya’kob, Siti Aisyah and Wan Jusoh, Wan Jamaliah (2016) The effect of supply chain linkage on micro and small enterprises’ performance. International Journal of Business and Society, 17 (1). pp. 99-112. ISSN 1511-6670

Zain, Osman M. and Yasin, Norjaya Mohd (1997) The importance of country-of-origin information and perceived product quality in Uzbekistan. International Journal of Retail & Distribution Management, 25 (4). pp. 138-145. ISSN 0959-0552

Book

Ismail, Yusof, ed. (2011) Case studies as a teaching-learning tool in accounting and marketing courses : an instructor's perspective. IIUM Press, Kuala Lumpur. ISBN 978-967-418-186-4

Haque, A. K. M. Ahasanul, ed. (2012) Reading on marketing theories: a practical approach on case studies. IIUM Press, Kuala Lumpur. ISBN 9789674182069

Zain, Osman M., ed. (2011) Readings in marketing: an Islamic perspective. IIUM Press, Kuala Lumpur. ISBN 9789670225456 (In Press)

Haque, A. K. M. Ahasanul (2016) Fundamentals of Islamic marketing from an Islamic perspective. International Council of Islamic Finance Educators (ICIFE), Kuala Lumpur. ISBN 978-967-467-005-4

Rahman, Muhammad Sabbir and Osman , Bin Mohamad and Md. Ashraful , Azam Khan and Mrs. Yunita , Agustian Minjalnis (2015) Contemporary marketing concepts and conceptual thoughts: a knowledge-building approach. TIJ Research Publications PTE. LTD, Singapore . ISBN 978-981-09-7902-7

Book Chapter

, Farida and Ismail, Yusof (2011) Case studies as a learning tool in marketing to undergraduates. In: Case Studies as a Teaching-Learning Tool in Accounting and Marketing Courses : an Instructor's Perspective. IIUM Press, Kuala Lumpur, pp. 69-72. ISBN 978-967-418-186-4

Abdul Halim, Syifa' and Ismail, Yusof (2011) Case studies as a learning tool in marketing to undergraduates. In: Case Studies as a Teaching-Learning Tool in Accounting and Marketing Courses : an Instructor's Perspective. IIUM Press, Kuala Lumpur, pp. 79-85. ISBN 978-967-418-186-4

Abdul Latif, Samshul Amry and Abdul Talib, Asmat Nizam (2015) Antecedents to willingness to boycott among Malaysian Muslims. In: Emerging Research on Islamic Marketing and Tourism in the Global Economy. IGI Global, Hershey, Pennsylvania, pp. 70-106. ISBN 9781466662728

Abdul Latif, Samshul Amry and Adnan, Nur Adilah (2020) Muslim youths’ satisfaction toward Muslim-friendly hotels: examining the effects of hotel image, brand image and employee performance. In: Transcending cultural frontiers. Springer Nature, Singapore, pp. 141-158. ISBN 978-981-15-4453-8

Abdullah, Kalthom and Ismail, Yusof (2011) Malaysian consumers' experience with deceptive marketing practices of sellers: an Islamic perspective. In: Readings in marketing : an Islamic perspective. IIUM Press, Kuala Lumpur, pp. 247-275. ISBN 9789670225456

Ahmad, Mohd Ismail Sayyed and A., Santhapparaj (2011) Muslim consumers' perspectives on Islamic pricing practices. In: Readings in marketing : an Islamic perspective. IIUM Press, Kuala Lumpur, pp. 208-223. ISBN 9789670225456

Haque, A. K. M. Ahasanul (2012) Strategy for consumer brand preferences. In: Reading on marketing theories: a practical approach on case studies. IIUM Press, Kuala Lumpur, pp. 1-10. ISBN 9789674182069

Haque, A. K. M. Ahasanul and Kabir, Sardar Md Humayun and Rahman, Mohammad Moshiur (2022) Determinant Factors Influencing Sustainable Halal Supply Chain Management: An Islamic Viewpoint. In: Operations Management and Islamic Business. Routledge Taylop & Francis Group. (In Press)

Haque, A. K. M. Ahasanul and Sarwar, Abdullah Al-Mamun and Yasmin, Farzana and Khatibi, Ali and Tarofder, Arun Kumar (2012) Case studies. In: Reading on marketing theories: a practical approach on case studies. IIUM Press, Kuala Lumpur, pp. 127-160. ISBN 9789674182069

Haque, A. K. M. Ahasanul and Yasmin, Farzana (2012) Factors influencing consumer buying behaviour on electrical items: the Malaysian perspective. In: Reading on marketing theories: a practical approach on case studies. IIUM Press, Kuala Lumpur, pp. 11-26. ISBN 9789674182069

Ismail, Yusof (2011) Introduction. In: Case Studies as a Teaching-Learning Tool in Accounting and Marketing Courses : an Instructor's Perspective. IIUM Press, Kuala Lumpur, pp. 2-10. ISBN 978-967-418-186-4

Kedah, Zulkarnain (2011) Planning to use cases in a marketing course. In: Case Studies as a Teaching-Learning Tool in Accounting and Marketing Courses : an Instructor's Perspective. IIUM Press, Kuala Lumpur, pp. 87-93. ISBN 978-967-418-186-4

Mohd Redzuan, Nurul Atikah and Ismail, Yusof (2011) Case studies as a learning tool in marketing to undergraduates. In: Case Studies as a Teaching-Learning Tool in Accounting and Marketing Courses : an Instructor's Perspective. IIUM Press, Kuala Lumpur, pp. 73-77. ISBN 978-967-418-186-4

Mokhtar, Aida and Wahid, Norashikin (2022) Disruptive innovation on websites: the case of Airbnb and Netflix. In: Covid-19: A Prismatic View. Communication and Media Centre (COMET), IIUM Gombak, pp. 82-111. ISBN 9789671987704

Nordin, M. Mustaqim and Basirun, Abdul Haim and , Syed M. Hizam and Kayadibi, Saim (2011) Wakalah and multilevel marketing (Mlm). In: Islamic Banking and Finance Against Conventational. IIUM Press, Kuala Lumpur, pp. 140-149. ISBN 978-967-418-117-8

Sarwar, Abdullah Al-Mamun and Haque, A. K. M. Ahasanul (2012) Malaysian customer's perception on e-ticketing for flight reservation. In: Reading on marketing theories: a practical approach on case studies. IIUM Press, Kuala Lumpur, pp. 121-126. ISBN 9789674182069

Shakir, Ahmed and Ismail, Yusof (2011) Case studies as a learning tool in marketing to undergraduates. In: Case Studies as a Teaching-Learning Tool in Accounting and Marketing Courses : an Instructor's Perspective. IIUM Press, Kuala Lumpur, pp. 63-68. ISBN 978-967-418-186-4

Zeki, Akram M. and Ibrahim, Hazeeha and Senam, Shayma (2011) E-Books systems. In: Advancement in E- learning. IIUM Press, Kuala Lumpur, pp. 39-44. ISBN 978-967-418-105-5

Proceeding Paper

Ab Hamid, Siti Ngayesah and Wan Jusoh, Wan Jamaliah and Maulan, Suharni (2018) Measuring the corporate brand image of Islamic banking institutions. In: 2nd Asia International Multidisciplinary Conference (AIMC 2018), 12nd-13th May 2018, Kuala Lumpur. (Unpublished)

Ab Hamid, Siti Ngayesah and Wan Jusoh, Wan Jamaliah and Maulan, Suharni (2018) Perceived spiritual brand attributes of Islamic banking institutions in Malaysia. In: The 8th International Conference on Postgraduate Education 2018, 3rd-4th December 2018, Kuala Terengganu, Terengganu. (Unpublished)

Abd. Manaf, Noor Hazilah and Johari, Roslan and Marikar, Kadar (2010) Positioning Malaysia in medical tourism. In: International Conference on Marketing (ICMAR 2010), 23rd-24th June 2010, Renaissance Hotel, Kuala Lumpur. (Unpublished)

Abdul Latif, Samshul Amry and Borahan, Nur Saiful Amree (2021) The effects of information, interaction and design qualities of travel and tour websites on Malaysian tourists’ usage satisfaction. In: International Conference of Languages, Education and Tourism (ICLET) 2021, 28-30 June 2021, Online / Pagoh Campus.

Abdul Latif, Samshul Amry and Ismail, Nuraini (2019) Motivation of first-time, repeat, and serial backpackers: a Malaysian perspective. In: International Language and Tourism Conference 2019, 18 - 19 Oct 2019, IIUM Edu Hub Pagoh, Muar, Johor.

Abdul Rahman, Nor Irwani and Abdul Rahman, Rozailin and Mahmud, Murni (2021) Who is Helped and Who is Hurts? �Rebalance the Reciprocity of the E-hailing Services Industry. In: 7th Asia Pacific Marketing and Management Conference, 2nd – 3rd September 2021, Universiti Malaysia Sarawak, 2nd – 3rd September 2021, Virtual. (Unpublished)

Abdullah, Moha Asri (2019) Global halal SMEs: principles & potentials. In: Tijarah Discourse Series -Halal Industry:Opportunity And Prospect, 26th March 2019, Nilai, Negeri Sembilan. (Unpublished)

Abdullah, Moha Asri (2018) Halal Small and Medium Enterprises (SMEs) in direct selling industry: preliminary evidence from Malaysia. In: International Conference on Halal Innovation in Products and Services 2018 (i-CHIPS 2018), 13th-14th July 2018, Haat Yai, Songkhla, Thailand.

Abdullah, Moha Asri (2018) Halalpreneurs among immigrants and their business prospects in Malaysia. In: International Conference on Halal Innovation in Products and Services 2018 (i-CHIPS 2018), 13th-14th July 2018, Haat Yai, Songkhla, Thailand. (Unpublished)

Abu Hassan, Lailatul Faizah and Wan Jusoh, Wan Jamaliah and Hamid, Zarinah (2012) Customer knowledge management, trust, commitment and customer lifetime value in islamic insurance industry. In: 2012 Global Marketing Conference at Seoul, 19 - 22 July 2012, Seoul, Republic of Korea.

Adnan, Nur Adilah and Abdul Latif, Samshul Amry (2018) The effects of hotel image, brand image and employee performance on customer satisfaction of Muslim youths towards Muslim-friendly hotels. In: International Conference on Halal Tourism, Products and Services “Supporting the Achievement of Sustainable Development Goals” IHCTPS 2018, Oct 30 - 31 2018, Sengigi, Lombok, Indonesia. (Unpublished)

Ahmad, Nursilah and Duasa, Jarita (2019) Emerging East Asia sukuk market: human development and growth indicators. In: International Seminar on Islam and Science (SAIS) 2019, 31st October 2019, Nilai,. Negeri Sembilan.

Haque, A. K. M. Ahasanul (2020) Halal supply chain during pandemic. In: Fifth Gadjah Mada International Conference on Islamic Business Research, 12 September 2020, Indonesia ( Online platform ). (Unpublished)

Haque, A. K. M. Ahasanul and Rosli, Norhizan and Abdullah, Kalthom (2014) Understanding the effects of green marketing management on muslim consumers in Malaysia from and Islamic perspective. In: ICMIP 2 (International Conference Management from Islamic Perspective), 19-20th August 2014, Gombak, Kuala Lumpur.

Hasliza Hassan, Hassan and Rahman, Muhammad Sabbir and Abu Bakar , Sade and Wan Mohd Nazdrol Wan Mohd , Nasir (2015) Emergence of brand extension opportunities for SMEs products and services through hypermarket corporate brand. In: International Conference on Management, Science and Social Studies 2015 , 25th & 26th May, 2015., Swiss Garden Hotel & Residences, Kuala Lumpur, Malaysia. (Unpublished)

Hassan, Hasliza and Rahman, Muhammad Sabbir and Sade, Abu Bakar (2014) Shopping day and time preferences of Malaysian hypermarket consumers. In: Australian Academy of Business and Social Sciences (AABSS) Conference 2014, 25-26 Aug. 2014, Grand Seasons Hotel, Kuala Lumpur. (In Press)

Idris, Umar Muhammed and Jan, Muhammad Tahir (2013) Effect of credit cards on customers' spending behavior: a comparative analysis of Islamic and conventional credit cards. In: 3rd International Conference on Management (3rd ICM 2013), 10 - 11 June 2013, Pulau Pinang, Malaysia.

Ishak, Mohd. Shuhaimi and Abdullah @ Chuah Hock Leng, Osman (2012) Islamic perspective on marketing mix. In: International Conference on Business and Management, 27-28 April 2012, Izmir, Turkey. (Unpublished)

Ismail, Yusof and Ahamed Shah, Mohamed Ismail (2010) Perceptions of prospective specialists and non-specialists towards technical terms in marketing. In: International Conference on Marketing (ic-MAR 2010), 23-24 June, 2010, Kuala Lumpur, Malaysia. (Unpublished)

Jaiyeoba, Haruna Babatunde and Abdullah, Moha Asri (2019) Halal certification mark, brand quality, and awareness: do they influence buying decisions of Nigerian consumers? In: Global Halal Sphere Conference 2019, 21st-22nd August 2019, Kuala Lumpur. (Unpublished)

Jan, Muhammad Tahir and Abdullah, Kalthom and Momen, Abdul (2013) Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective. In: 4th International Conference on Economics, Business and Management, 8 - 9 December, 2013, Sydney, Australia. (Unpublished)

Jan, Muhammad Tahir and Abdullah, Kalthom and Shafiq, Ali (2013) The impact of customer satisfaction on word-of-mouth: conventional banks of Malaysia investigated. In: 2nd International Conference on Human Computing, Education & Information Management Systems, 18-19 June 2013, Sydney, Australia. (Unpublished)

Kedah, Zulkarnain and Yusof, Ismail (2010) Online foods order and delivery service: a pilot study. In: International Conference on Marketing (ic-MAR 2010), 23-24 June, 2010, Kuala Lumpur, Malaysia. (Unpublished)

Mat Jubri@Shamsuddin, Mustafa (2021) Jual beli “Likes” dalam strategi pemasaran perniagaan atas talian: Analisis Fiqh. In: UiTM International Conference on Law & Society 2021 (UiTM i-CLaS 2021), Online. (Unpublished)

Mert, Hasinat and Wan Jusoh, Wan Jamaliah (2018) Factors influencing consumers’ intention to purchase products advertised on Facebook. In: 2nd Asia International Multidisciplinary Conference (AIMC 2018), 12nd-13th May 2018, Kuala Lumpur. (Unpublished)

Mohammad, Noorita and Abdul Rahman, Zanariah and Mohammad, Mardhiah and Nik Mustapaha, Nik Nur Shahira (2019) A study of consumer's attitude towards viral advertising on social media: a case study in an ice cream manufacturing company. In: The 6th International Accounting and Business Conference (IABC) 2019, 21st-22nd August 2019, Jakarta, Indonesia. (Unpublished)

Mohd Yusof, Yuslina Liza and Wan Jusoh, Wan Jamaliah and Maulan, Suharni (2016) Determining the intention to patronage Islamic brand restaurant: The moderating role of religiosity. In: Terengganu International Business and Economics Conference 2016 (TIBEC V), 22nd-23rd September 2016, Kuala Terengganu, Terengganu.

Mohd Yusof, Yuslina Liza and Wan Jusoh, Wan Jamaliah and Maulan, Suharni (2016) The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants. In: Regional Islamic Entrepreneurship and Business Conference (RIEBC 2016), 9th-10th August 2016, Melaka. (Unpublished)

Mohd. Israil, Khaliq Ahmad and Abd. Manaf, Noor Hazilah and Tahir, Suziwana (2010) CSR and marketing : two sides of the same coin. In: International Conference on Marketing (ic-MAR 2010), 23-24 June, 2010, Kuala Lumpur, Malaysia.

Momen, Md Abdul and Haque, A. K. M. Ahasanul and Hossain , Dewan Mahboob and Sultana, Seyama (2014) Factors influencing the online book purchase behaviour: a conceptual map on Malaysian Muslim students. In: 2nd International Conference on Management from an Islamic Perspectives (ICMIP-2 2014), 19th – 20th August 2014, Gombak, Kuala Lumpur. (Unpublished)

Nordin, Anis Nurashikin (2020) Marketing basics for technologists. In: Talk on Marketing Basics for Technologists, 16th October 2020, Kuala Lumpur.

Phuah, Kit Teng and Wan Jusoh, Wan Jamaliah (2018) A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia. In: 1st International Conference on Halal Global (ICOHG 2018), 26th-27th March 2018, Kuala Lumpur.

Rahman, Muhammad Sabbir and Abdel Fattah, Fadi Abdel Muniem (2016) The influence of service quality on customer patronage intention: the moderating ‎effects of firm's image. In: International Language and Tourism Conference 2016 (ILTC 2016), 21st-22nd January 2016, Kuala Lumpur. (Unpublished)

Rahman, Muhammad Sabbir and Abdullah, Muhammad Madi and AbdelFattah, Fadi AbdelMuniem and Moudud, Hasan (2015) Tourists’ intention in selection of a restaurant: testing a mediating influence of perception. In: International Conference on Natural Resources, Tourism And Services Management 2015, 14-16 April 2015, Promenade Hotel, Kota Kinabalu, Sabah.

Rahman, Muhammad Sabbir and Fadi Abdel Muniem Abdel , Fattah (2014) Tourist’s preference in selection of a restaurant: testing mediating role of service quality. In: Proceedings of the Tourism and Hospitality International Conference (THIC 2014); , 5-6 November 2014, Langkawi, Kedah. (Unpublished)

Rahman, Muhammad Sabbir and Mohamad, Osman and AbdelFattah, Fadi AbdelMuniem and Aziz, Nusrtae (2014) Factor determining customers' repurchase intention of healthcare insurance products. In: Australian Academy of Business and Social Sciences Conference (AABSS) 2014, 25th-26th Aug. 2014, Grand Seasons Hotel, Kuala Lumpur. (In Press)

Rahman, Muhammad Sabbir and Mohamad , Osman and Abdel Fattah , Fadi Abdel Muniem (2014) Impact of service quality and trust on customer patronage decision: testing the moderating effects of corporate image. In: 2014 Asia Conference on Economics & Business Research (ACEB), 13-14th November 2014, Singapore. (Unpublished)

Ramdzan Ali, Al Amirul Eimer (2019) Halal branding architecture on social sustainability among personal care and cosmetics customers: the moderating role of social media. In: Thailand Halal Assembly 2019, 20 - 22 December 2019, Bangkok. (Unpublished)

Wan Jusoh, Wan Jamaliah (2012) Comparing better performing companies from lesser performing companies in successful new product development. In: 2012 Global Marketing Conference at Seoul, 19 - 22 July 2012, Seoul, Republic of Korea.

Wan Jusoh, Wan Jamaliah (2018) Halal labelled cosmetics: what is it and what Korea can gain from it? In: The International Conference of the Association of Korean Economic Studies, 25th-26th June 2018, Jeju, Korea. (Unpublished)

Wan Jusoh, Wan jamaliah (2012) Characteristics of better performing manufacturing companies in new product development success. In: IRIIE2012, 21-22 February 2012, Gombak, Kuala Lumpur. (Unpublished)

Woon, Yaw Hor and Hishamuddin, Ismail and Rahman, Muhammad Sabbir (2014) Factors affecting hybrid car purchase intention in Malaysia. In: 2nd International Conference on Behavioral and Social Science Research (ICBSSR 2014), 7th-8th Aug. 2014, Kinta Riverfront Hotel, Ipoh, Perak. (In Press)