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Hypermarket retailing expansion as a hub of socio-economic development in Malaysia

Hassan, Hasliza and Mahdee, Junainah and Sade, Abu Bakar and Rahman, Muhammad Sabbir (2015) Hypermarket retailing expansion as a hub of socio-economic development in Malaysia. Journal of Business in Developing Nations, 14. pp. 33-49. ISSN 1551-4080

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Abstract

The majority of Malaysians prefer to go to a hypermarket to purchase the basic necessities for their household. Due to the high acceptance of this modern retailing concept, hypermarket retailing has had an incredible impact with respect to the overall retailing industry in Malaysia. This research explores the advantages of having more hypermarket outlets for the society as a whole. The research is mainly based on general observations and is supported with secondary reviews from previous research scholars. It is expected that those locations that are less developed will experience a positive impact by having more hypermarket outlets within the area. This is because the hypermarket is able to stimulate the overall economic development and, at the same time, improve the socio-economic level of the society.

Item Type: Article (Journal)
Additional Information: 7112/44161
Uncontrolled Keywords: Development, Expansion, Hub, Hypermarket, Malaysia, Retailing, Socio-economic
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5001 Business. Business Administration
H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Languages and Management
Depositing User: Dr Muhammad Sabbir Rahman
Date Deposited: 10 Aug 2015 07:20
Last Modified: 03 Nov 2017 00:53
URI: http://irep.iium.edu.my/id/eprint/44161

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