IIUM Repository (IREP)

Factors influencing consumer buying behaviour on electrical items: the Malaysian perspective

Haque, A. K. M. Ahasanul and Yasmin, Farzana (2012) Factors influencing consumer buying behaviour on electrical items: the Malaysian perspective. In: Reading on marketing theories: a practical approach on case studies. IIUM Press, Kuala Lumpur, pp. 11-26. ISBN 9789674182069

[img]
Preview
PDF - Published Version
Download (439kB) | Preview
Item Type: Book Chapter
Additional Information: 5056/25339
Uncontrolled Keywords: consumer behaviour, electrical item, Malaysia
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences
Depositing User: Prof. Dr Ahasanul Haque
Date Deposited: 03 Aug 2012 02:00
Last Modified: 03 Aug 2012 02:01
URI: http://irep.iium.edu.my/id/eprint/25339

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year