IIUM Repository

Positioning Malaysia in medical tourism

Abd. Manaf, Noor Hazilah and Johari, Roslan and Marikar, Kadar (2010) Positioning Malaysia in medical tourism. In: International Conference on Marketing (ICMAR 2010), 23rd-24th June 2010, Renaissance Hotel, Kuala Lumpur. (Unpublished)

[img] PDF (Unpublished) - Accepted Version
Restricted to Repository staff only

Download (708kB) | Request a copy


It is estimated that the medical tourism industry in Asia will be worth US$4bil (RM14.2 bil) by 2012, and Malaysia is positioning itself as one of the major players in this region, expecting to earn up to US$590 mil (RM2.1 bil) within five years (The Star, Nov 8, 2008). In 2007 alone, Malaysia received 341,288 medical tourists with revenue of RM253.84 million (www.tourism.gov.my). Thus, the potential of the industry is enormous, and the Malaysian government is making the right strategic move in this direction. Medical tourism as is practised and promoted today is a relatively new concept, although patients travelling far and wide in search for medical treatment is not anything new. The paper explores the development and growth of medical tourism in the global context, as well as among the Asian key players in the industry, before moving into the Malaysian experience. The role of key players in advancing the agenda of the industry, namely the Ministry of Health, Ministry of Tourism, Ministry of International Trade and Industry, the Association of Private Hospitals, Malaysian Healthcare Travel Council etc, will also be discussed. Finally, challenges faced by an industry still in its infancy will also be discussed.

Item Type: Conference or Workshop Item (Plenary Papers)
Additional Information: 328/8882
Uncontrolled Keywords: Health tourism, healthcare, private hospitals
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences > Department of Business Administration
Date Deposited: 09 Dec 2011 16:46
Last Modified: 15 Feb 2018 16:28
URI: http://irep.iium.edu.my/id/eprint/8882

Actions (login required)

View Item View Item


Downloads per month over past year