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Corporate image of zakat institutions in Malaysia

Ab Hamid, Siti Ngayesah and Wan Jusoh, Wan Jamaliah (2016) Corporate image of zakat institutions in Malaysia. GEOGRAFIA - Malaysian Journal of Society and Space, 12 (2). pp. 47-57. ISSN 2180-2491

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The privatization of several zakat institutions in Malaysia has opened a new phase in zakat administration with the aim of improving institutional image, especially through the introduction and implementation of corporate values. Various activities and promotional efforts were undertaken to achieve this objective incurring significant expenditures which would be wasted if they fail to achieve the intended goals. In this light, this study was conducted to identify factors that shape and determine the image of zakat institutions among zakat contributors and noncontributors. Based on the two basic components of corporate image which consisted of emotional and functional components, four factors were proposed – reputation, corporate communication, access to service and contact personnel. A total of 225 questionnaires were administered and analyzed using multiple regression analysis. The findings revealed that reputation and contact personnel had a significant relationship with image. These findings have broadened understanding of the concept of image and its antecedents in the context of zakat institutions in Malaysia.

Item Type: Article (Journal)
Additional Information: 163/49903
Uncontrolled Keywords: access to service, contact personnel, corporate communication, corporate image, reputation, zakat institutions
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Dr Wan Jamaliah Wan Jusoh
Date Deposited: 28 Feb 2016 16:51
Last Modified: 19 Jul 2016 10:49
URI: http://irep.iium.edu.my/id/eprint/49903

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