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Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective

Jan, Muhammad Tahir and Abdullah, Kalthom and Momen, Abdul (2013) Factors influencing the adoption of social networking sites: Malaysian Muslim users perspective. In: 4th International Conference on Economics, Business and Management, 8 - 9 December, 2013, Sydney, Australia. (Unpublished)

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Abstract

For social, emotional and cognitive development of the human being, Social Networking Sites (SNSs) provide an important milieu that eventually leads the human experience to the new era. Malaysia is one of the top countries where social networking sites are adopted faster. The purpose of this study is to determine the factors influencing the Malaysian Muslim users to adopt social networking sites. It will justify the social, educational, technological and other factors behind the adoption of social networking sites like Facebook, twitter and MySpace. The paper is conceptual in nature and proposes that a future research can be conducted with the Structural Equation modeling approach to sort out the significance and the relative importance of these factors behind the Muslim users’ adoption of social networking sites in Malaysia.

Item Type: Conference or Workshop Item (Full Paper)
Additional Information: 6828/35091
Uncontrolled Keywords: Adoption, Factors, Muslim Users, Malaysia, Social networking sites (SNSs)
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5001 Business. Business Administration
H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Dr Muhammad Tahir Jan
Date Deposited: 03 Mar 2014 08:51
Last Modified: 08 Mar 2014 22:41
URI: http://irep.iium.edu.my/id/eprint/35091

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