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Service quality and students’ satisfaction towards purchasing online educational resources

Rahman, Muhammad Sabbir and Abu Zarim, Zainal (2014) Service quality and students’ satisfaction towards purchasing online educational resources. Journal of Marketing Management, X (x). xx-xx. ISSN 2333-6099 (O), 2333-6080 (P) (In Press)

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Abstract

The aim of this research is to explore the degree of influence of the variables:reliability, responsiveness, ease of use and security on the student satisfaction in purchasing online educational resources. A sample of 250 Malaysian and foreign students from different level participated in this inquiry. This research applied descriptive statistics, exploratory factor analysis and structural equation modeling to test the proposed hypothesis. The outcome indicated that security perceived by the respondents were the highest influence on the student satisfaction in purchasing online educational materials. It is indicated that the online sellers of educational materials should concern their effort on raising their services with higher effort to insure the consumer security when they purchase educational materials from online.

Item Type: Article (Journal)
Additional Information: /37042
Uncontrolled Keywords: online education resources
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5001 Business. Business Administration
H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Languages and Management
Depositing User: Dr Muhammad Sabbir Rahman
Date Deposited: 26 Jun 2014 07:54
Last Modified: 13 Feb 2016 01:22
URI: http://irep.iium.edu.my/id/eprint/37042

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