IIUM Repository (IREP)

Gloria Jean's coffee in Malaysia

Abdul-Talib, Asmat-Nizam and Abdul Latif, Samshul Amry and Zakaria, Norhayati (2011) Gloria Jean's coffee in Malaysia. Emerging Markets Case Studies, 1 (1). pp. 1-7. ISSN 2045-0621

[img] PDF - Published Version
Restricted to Repository staff only

Download (56kB) | Request a copy

Abstract

This case study explores the strategies employed by franchisor Gloria Jean's Coffees (GJC) in reestablishing its market presence in the Malaysian coffee market. GJC recently underwent an exchange of ownership. Under the new leadership, the company decided to appoint a new strategic master franchisee in Malaysia.

Item Type: Article (Journal)
Additional Information: 8063/61139
Uncontrolled Keywords: Franchising, Strategic management, Food and drink products, Malaysia
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5001 Business. Business Administration
H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5387 Business ethics
H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5717 Business communication
Kulliyyahs/Centres/Divisions/Institutes: Kulliyyah of Languages and Management
Depositing User: Dr Samshul Amry Abdul Latif
Date Deposited: 27 Jul 2018 11:10
Last Modified: 05 Oct 2018 11:18
URI: http://irep.iium.edu.my/id/eprint/61139

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year