IIUM Repository

Dr. Siti Yuliandi Ahmad

Department of Tourism

International Islamic University Malaysia

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Latest Additions

  1. Ahmad, Siti Yuliandi and Mohd Rizal, Nur Alfisyah and Abdullah, Nuraini and Zakaria, Nurul Fardini and Hama, Susan (2025) CONTENT ANALYSIS USING USER AND GRATIFICATION THEORY: UNDERSTANDING THE INFLUENCE OF TIKTOK SOCIAL MEDIA PLATFORM ON TRAVEL BEHAVIOUR AMONG GEN Z IN MALAYSIA. PLANNING MALAYSIA:Journal of the Malaysian Institute of Planners, VOLUME 23 ISSUE 6 (2025) (6). pp. 191-209. ISSN 1675-6215 E-ISSN 0128-0945
  2. Ahmad, Siti Yuliandi and Azzmi Shahrin, Azzereen Shahreena and Saipuddin, Nur ‘Amirah (2025) TINGKAH LAKU PEMBELIAN MAHASISWA INSTITUSI PENGAJIAN TINGGI DALAM JUALAN SECARA LANGSUNG DI APLIKASI TIKTOK. International Young Scholars Journal of Languages, 8 2025 (8). pp. 111-133. E-ISSN 0128-2573
  3. Ahmad, Siti Yuliandi (2025) Book Review:The Total Money Makeover - Dave Ramsey. Journal of Wealth Management & Financial Planning, 12 (2). pp. 1-4.
  4. Ahmad, Siti Yuliandi and Johari, Arina and Hama, Susan (2025) A SCOPING REVIEW OF DIGITAL AGRITOURISM IN RURAL DEVELOPMENT FUTURES. Malaysian Journal of Consumers, Volume 41, (2). pp. 107-121. E-ISSN 3030 - 5799
  5. Ahmad, Siti Yuliandi and Azhar, Ezni Nazzira and Nur Ajera Najiha, Rosli and Normarshitah, Norshahidy (2025) Tingkah Laku Pembelian Mahasiswa Institusi Pengajian Tinggi dalam Jualan Secara Langsung di Aplikasi Tiktok. Jurnal Pengguna Malaysia, Jilid 1 Volume 41 (1). pp. 1-21. E-ISSN 3030-5799
  6. Ahmad, Siti Yuliandi and Ibrahim, Siti Hajar and Hama, Susan (2025) Attitude, Subjective Norms, and The Adoption of Green Transportation Modes among Generation Z's Willingness to Travel to Kuala Lumpur. Journal of Contemporary Tourism and Hospitality (JoCTH), Volume 1 Issue 1 (1). pp. 12-24. E-ISSN 3122-6744
  7. Siti Yuliandi, Ahmad and Nurshafina, Mohd Yusoff (2025) A SCOPING REVIEW OF UNDERSTANDING HOW SOCIAL MEDIA NARRATIVES SHAPE TRAVEL DECISIONS OF MALAYSIAN YOUTH : A SCOPING REVIEW OF QUALITATIVE STUDIES. In: 9th International Symposium of Education and Values ​​(ISOEVA), 7-10 October 2025, Famagusta/TRNC.
  8. Siti Yuliandi, Ahmad and Nur Afif Najwa, Abdul Rahman (2025) A SCOPING REVIEW OF SURVIVING AND INNOVATING THROUGH DIGITAL SHIFTS IN THE TRAVEL INDUSTRY FROM THE TRAVEL AGENCIES’ PERSPECTIVES. In: 9th International Symposium of Education and Values ​​(ISOEVA), 7-10 October 2025, Famagusta/TRNC.
  9. Siti Yuliandi, Ahmad and Noorhazirah, Abdul Razak (2025) A SCOPING REVIEW OF NAVIGATING AGRITOURISM IN RURAL MALAYSIA: POLICY GAPS AND COMMUNITY-BASED ENTREPRENEURIAL STRATEGIES. In: 9th International Symposium of Education and Values ​​(ISOEVA), 7-10 October 2025, Famagusta/TRNC.
  10. Siti Yuliandi, Ahmad and Nik Nur Auni, Nik Ruslan (2025) A SCOPING REVIEW OF DIGITAL AGENCY AND CULTURAL NAVIGATION AMONG THAI SOLO FEMALE TRAVELLERS TO MALAYSIA. In: 9th International Symposium of Education and Values ​​(ISOEVA), 7-10 October 2025, Famagusta/TRNC.
  11. Ahmad, Siti Yuliandi and Ahmad, Siti Yuliandi and Zakari, Nurul Fardini (2025) Analisis Data Kajian Bahasa Untuk Komunikasi Antarabangsa. KSTCL Press, KSTCL Press. ISBN ISBN 978-967-2771-34-0
  12. Mohammed Shahnaz, Adam Shah and Ridzuan, Nurfarhana and Ahmad, Siti Yuliandi (2025) Kajian rintis hubungan antara pempengaruh media sosial dan tingkah laku pembelian produk makanan dalam kalangan Generasi Z Antara Jason Review dan Kaki Review. International Young Scholar Journal of Languages, 8 (1). pp. 1-13. E-ISSN 0128-2573
  13. Abd Hamid, Muhammad Zamir and Khairil Ashraf, Nur Anis Batrisyia and Rosle, Nur Saffiah and Ahmad, Siti Yuliandi (2025) Kajian rintis faktor penggunaan bahasa kiasan di media sosial dalam kalangan Generasi Z. INTERNATIONAL YOUNG SCHOLARS JOURNAL OF LANGUAGES, 8 (1). pp. 1-22. E-ISSN 0128-2573
  14. Ahmad, Siti Yuliandi and Rosly, Nurul Jamilah and Abdul Majid, Norshakira and Sujari, Siti Nuraina and Zulkafli, Taufik and Ismail, Omar Al-Iman and Mustapha, Musaab (2024) KETIDAKSANTUNAN MAHASISWA TERHADAP PENSYARAH MELALUI PERBUALAN ATAS TALIAN WHATSAPP. INTERNATIONAL YOUNG SCHOLARS JOURNAL OF LANGUAGES, 7. pp. 169-194.
  15. Ahmad, Siti Yuliandi (2024) Analisis data dan interpretasi. In: Bahasa Melayu untuk Komunikasi Antarabangsa. UPM Press, Serdang, Selangor, Malaysia, pp. 120-131. ISBN 978-629-7689-65-4
  16. Ahmad, Siti Yuliandi and Zakaria, Nurul Fardini and Sawari, Siti Salwa (2024) Understanding the need for a revamped financial literacy program for Generation Z. In: 2nd International Academic Conference on Business Administration and Communication Art (BACA II), 17th July 2024, Online Conference.
  17. Aziz, Alya Athirah and Zulkapli, Fatin Nur Aisyah and Mohd Helme, Iffah Mawaddah and Md Zamsari, Jasslina and Hashim, Nurhazwanie and Ahmad, Siti Yuliandi (2024) Technological development, knowledge, attitude and the use of ChatGPT in the learning method of higher education students. Jurnal Audiens, 5 (2). pp. 371-384. E-ISSN 2722-4856
  18. Ahmad, Siti Yuliandi and Sardar Hussain, Noorsakinah and Ulul'Azmi, Farah Farzana and Ismadi, Nursyafiqah Najwa and Mohd Fauzi, Nur Farihin Elyani and Razali, Nurulain (2024) Feelings, attitudes, and knowledge in the learning method using ChatGPT among students in higher education institutions. Jurnal Audiens, 5 (3). pp. 488-498. E-ISSN 2722-4856
  19. Zazalı, Zarıth Shamıhah and Ahmad, Siti Yuliandi (2024) Preliminary study on tourist satisfaction, destination image, and destination loyalty to Terengganu, Malaysia. In: 8 th INTERNATIONAL CONGRESS OF EURASIAN SOCIAL SCIENCES, 25-28 April 2024, Istanbul, Turkiye.
  20. Jalaluddın, Nur Farhana and Ahmad, Siti Yuliandi (2024) Preliminary research on the social media and financial literacy on tourist behaviour of Generation Z in Malaysia. In: 8th International Congress of Eurasian Social Sciences, 25th - 28th April 2024, Bodrum, Mugla, Turkey.

Most Viewed Items

Item titleViews
1Self-coping mechanism of single mothers to achieve financial security in life1241
2Financial security of single mothers in Malaysia1171
3Factors predicting financial security of female-headed households1166
4Mediating effect of self-coping mechanisms on associations between financial practices and financial security of female-headed households1143
5Pengenalan kepada Data Analisis dan Interpretasi1129
6TikTok, does it matter? Content and impact of TikTok influencers on youths' motivation to travel1093
7The mediation effect of self-coping mechanism between financial strains and financial security of single mothers in Malaysia1091
8Ibu tunggal realiti & cabaran1087
9THEME PARKS ATTRIBUTES AND REVISIT INTENTION TO THE GENTING SKYWORLDS THEME PARK AMONG YOUTH IN MALAYSIA1030
10An overview of pandemic Covid-19 and the repercussion to the tourism industries1001
11An overview of the adaptation strategies in the tourism industry during pandemic covid 19940
12The implication of online marketing strategies on consumers' decision-making process in Malaysia934
13Promoting sustainable development: ecotourism'S multifaceted role and economic demand768
14Systematic Article Review on the Factors Influencing the Demand for Medical Tourism in Malaysia761
15Systematic Article Review On Assessing The Economic Impact Of Coastal Tourism On Local Communities745
16MY SAFAR APPS: SIMPLIFYING MUSLIM TRAVEL EXPERIENCE708
17Understanding consumer behaviours in geotourism: a literature review of Malaysia704
18Travel Mobile Apps MUSAFIR: Explore the world one step at a time.660
19SOCIAL MEDIA INFLUENCERS AND THE EFFECTON TRAVEL MOTIVATION AMONG YOUTH648
20Memperkasa Kepimpinan Belia dan kewangan Pengguna Beretika645
21Tourist Preferences, the Use of Social Media, and Travel Behaviours among Youth in Malaysia636
22Fluctuations Oil Prices in World and Their Impact on Indonesian Macroeconomics616
23KETIDAKSANTUNAN MAHASISWA TERHADAP PENSYARAH MELALUI PERBUALAN ATAS TALIAN WHATSAPP580
24Technological development, knowledge, attitude and the use of ChatGPT in the learning method of higher education students536
25MEMPERKASAKAN GOLONGAN BELIA PADA MINGGU WANG GLOBAL531
26Bengkel Teknologi Geospatial Bantu Pensyarah Guna Teknologi Terkini Dalam Penyelidikan dan Pengajaran524
27Feelings, attitudes, and knowledge in the learning method using ChatGPT among students in higher education institutions520
28An overview of halal foods in the economy515
29Preliminary study on tourist satisfaction, destination image, and destination loyalty to Terengganu, Malaysia472
30Preliminary research on the social media and financial literacy on tourist behaviour of Generation Z in Malaysia468