Sawari, Siti Salwa and Ahmad, Siti Yuliandi
(2023)
MY SAFAR APPS: SIMPLIFYING MUSLIM TRAVEL EXPERIENCE.
In: When travelling to new countries, Muslim tourists face challenges finding halal products and services. This is especially true in Malaysia, where Muslim-friendly travel apps still need to be improved. While prior research has sought to identify halal prod, 28 September 2023, Kelantan.
(In Press)
Abstract
When travelling to new countries, Muslim tourists face challenges finding halal products and services. This is especially true in Malaysia, where Muslim-friendly travel apps still need to be improved. While prior research has sought to identify halal products to cater to the needs of Muslims, there has been a noticeable dearth of studies concentrating on the Malaysian context. This study is dedicated to crafting a Muslim-friendly application customised for Muslim tourists venturing into Malaysia. Named "MY SAFAR," this app uniquely focuses on Malaysia as the primary destination and is meticulously designed to cater to the specific requirements of Muslim families adhering to Islamic principles. MY SAFAR is a new Android app that provides comprehensive information on halal tourism in Malaysia. The app includes features such as hotel bookings, trip planning, and access to halal dining options. MY SAFAR is designed to meet the specific needs of Muslim families and is the first app to focus on Malaysia. The primary aim is to streamline the process of travelling within Malaysia by creating an Android application that provides comprehensive information on halal tourism throughout the country. Thus enhance travel experience among Muslim.
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