Understanding consumer behaviours in geotourism: a literature review of Malaysia

Adam, Nur Adeena and Ahmad, Siti Yuliandi (2023) Understanding consumer behaviours in geotourism: a literature review of Malaysia. JURNAL PENGGUNA MALAYSIA, 39 (1). pp. 118-137. ISSN 1511-998X

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Abstract

This systematic article review aims to understand the motivations, preferences, and behaviours of geotourists and their overall satisfaction and well-being. An extensive search was carried out across numerous databases, including Google Scholar, Scopus, and academic repositories, to confirm the validity and completeness of the review. This qualitative study examines the consumer perspective of geotourism in Malaysia by reviewing previous studies conducted between 2018 and 2023. Only studies, papers presented at conferences, and reports on geotourism in Malaysia, consumer behaviour, and elements affecting geotourists decisions were considered. Studies conducted in languages other than English and outside the designated timeframe were not included in the study. Findings reveal that geotourists in Malaysia seek experiential learning, cultural exchange, and a deeper connection with the natural environment as they value unique geological sites, immersive educational experiences, and responsible practices that preserve the geological heritage and promote environmental conservation. Key factors influencing consumer behaviour include satisfaction with the geopark experience, destination image, perceived value, and perceived sustainability. These findings contribute to a better understanding of consumer behaviour, informing destination management organisations and tourism stakeholders in developing strategies to enhance the geotourism experience, support local communities, and ensure the long-term sustainability of geotourism destinations in Malaysia.

Item Type:	Article (Review)
Uncontrolled Keywords:	Geotourism, Perceived value, Satisfaction, Sustainable, Conservation development
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > G156.5.S87 Sustainable tourism H Social Sciences > HB Economic Theory > HB801 Consumption. Demand
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Languages and Management
Depositing User:	Dr. Siti Yuliandi Ahmad
Date Deposited:	08 Dec 2023 16:17
Last Modified:	08 Dec 2023 16:17
URI:	http://irep.iium.edu.my/id/eprint/108684

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