Ahmad, Siti Yuliandi
(2023)
THEME PARKS ATTRIBUTES AND REVISIT INTENTION TO
THE GENTING SKYWORLDS THEME PARK AMONG YOUTH
IN MALAYSIA.
JURNAL PENGGUNA MALAYSIA, 39 (2).
pp. 90-104.
ISSN ISSN 1511-998X
Abstract
Theme parks offer a distinct blend of entertainment, attractions, and leisure activities
designed to immerse visitors in unique experiences distinct from their daily routines.
This research investigates the motivations behind visitors' repeated visits to theme
parks. It focuses on Genting SkyWorlds Theme Park as a case study due to its
consistent revenue growth and explicitly targeting the youth demographic within the
age bracket of 18 to 24 in Malaysia. Three independent variables, Ride Attraction,
Technology, and Safety and Security, were identified to assess the correlation
between the revisit intentions of Malaysian youth to the theme parks. A questionnaire
will be designed and distributed among 111 Malaysian youth who have previously
visited Genting SkyWorlds Theme Park. A Simple Random Sampling method was
employed to ensure a diverse and unbiased sample. The data was analyzed using
descriptive analysis of IBM SPSS version 22. The results show that all variables have
a positive relationship with the revisit intention to the Genting Skyworlds Theme Park,
supported by Cronbach's alpha analysis, which yielded values exceeding 0.7 for all variables. Ride attraction yielded the highest mean results (4.35), followed by safety
and security attributes (4.30) and technology (4.03). This research not only aims to shed light on the motivations driving visitors to return to theme parks but also holds
practical implications for theme park operators in understanding and catering to the preferences of their target audience.
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