Ahmad, Siti Yuliandi
(2026)
Contemporary Youth Tourism In Malaysia
Motivations, Perceptions and Travel Experiences.
KSTCL Press, KSTCL Education Hub Pagoh.
Abstract
This eBook presents a collection of pilot test studies conducted by Bachelor of Tourism Management students, focusing on contemporary issues in tourism research within the Malaysian context. The primary purpose of this volume is to document and showcase the application of quantitative research methods at the undergraduate level, particularly emphasizing instrument development, pilot testing, and preliminary data analysis.
The studies compiled in this eBook explore diverse themes including youth tourism behaviour, safety awareness in adventure tourism, destination image in educational tourism, and Muslim-friendly tourism perceptions. Each study adopts a structured methodological approach, utilizing survey instruments, Likert-scale measurements, and statistical analysis techniques such as Cronbach’s Alpha, descriptive statistics, and correlation analysis. The pilot test phase plays a crucial role in assessing the reliability, clarity, and internal consistency of the research instruments before full-scale data collection.
By engaging in pilot testing, students are able to critically evaluate their research design, refine questionnaire items, and ensure that their instruments are both valid and reliable. This process not only strengthens the methodological rigour of their studies but also enhances their understanding of empirical research practices in tourism.
This eBook serves as a practical reference for students, educators, and novice researchers who seek to understand the importance of pilot testing in quantitative research. It demonstrates how theoretical concepts in research methodology are translated into real-world academic practice. Furthermore, the findings from these pilot studies provide preliminary insights into emerging tourism trends among Generation Z, particularly in relation to digital influence, safety perception, and cultural engagement.
Overall, this collection highlights the role of structured research training in developing analytical, critical thinking, and methodological competencies among tourism students. It is hoped that this eBook will support future research endeavours and contribute to the continuous improvement of tourism education and research practices.
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