1 | The facets model of effects and Islam in integrated marketing communication: the case of Gubugklakah in Indonesia | 700 |
2 | Social media, Islam and ethics: a study of instagram use by students of a public university in Malaysia | 511 |
3 | Islam and advertising: the ideal stakeholder perspective | 403 |
4 | The ‘moral panics’ behind television advertising
regulations in Malaysia | 349 |
5 | The advertising practitioner and the imbuement
of Al-Ghazali’s Islamic ethics Framework | 337 |
6 | A string of phenomena : meta-ethnographic synthesis of qualitative studies and reviews of the advertising campaign of the 13th General Election in Malaysia | 336 |
7 | A semiotic analysis of ‘individualism’ and ‘collectivism’: the Global Bersih 3.0 website | 317 |
8 | Islamic Advertising: the Academic Viewpoint | 317 |
9 | The television advertising framework in Malaysia and the salience of ideals for Malay Muslims and Malaysians: a framing perspective for nation building | 312 |
10 | Fairclough's Critical Discourse Analysis (CDA) of television advertising production in selected OIC countries | 311 |
11 | The role of communication in Nation Building: television advertising and acceptance in Malaysia | 309 |
12 | A comparative case study of refugees from Myanmar and Pakistan and their media use in Malaysia: a uses and gratifications perspective | 309 |
13 | Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion | 309 |
14 | The lavidge and steiner hierarchy of effects model for advertising: a framework of Islamic advertising | 308 |
15 | Islamic and Western ethics in advertising | 304 |
16 | Political communication through a qualitative lens | 303 |
17 | Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia | 294 |
18 | A multiple stakeholder perspective of the television advertising production process in Malaysia | 293 |
19 | A framework for Islamic advertising: using Lavidge and Steiner's hierarchy of effects model | 292 |
20 | Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy | 289 |
21 | Embracing with love | 288 |
22 | The identification of cultural symbols in Maybank advertisements by malay university students | 287 |
23 | Islamic and Western ethics in communication | 283 |
24 | The 'moral panics' behind television advertising regulation in Malaysia | 280 |
25 | Islamic advertising: celebrating perfect moral vision | 278 |
26 | Fairclough's critical discourse analysis of television advertising production in selected OIC countries | 278 |
27 | Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy | 276 |
28 | An examination of television advertising production in selected OIC countries using a hierarchy of influences model | 274 |
29 | Uses and gratifications perspective on media use by refugees from Myanmar and Pakistan in Malaysia | 270 |
30 | Social media, youths and ethics | 269 |