IIUM Repository

Dr. Aida Mokhtar

Communication

IIUM

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Latest Additions

  1. Mokhtar, Aida (2023) ‘Be happy and proud of how far you’ve gotten even with disabilities,’ says IIUM graduate with autism, Nur Aliyah. IIUM Today, 10th December 2023. (Unpublished)
  2. Radin Ariff Taquiddin, Dewi Amira Dania and Maidon, Farah Nurenna and Mohd Razapi, Nurul Anis Afiqah and Rozaini, Nur Saidatul Nasuha and Shafrul Afzam, Nur Afrina Farisah and Mokhtar, Aida (2023) Children with autism: the educational aspect. International Journal for Studies on Children, Women, Elderly and Disabled, 19 (June). pp. 1-12. E-ISSN 0128-309X
  3. Mokhtar, Aida and Kasirye, Faiswal (2023) Gestalt and semiotic analyses of brand communication on disability inclusion: the case of Malaysia and the US. Intellectual Discourse, 31 (1). pp. 83-111. ISSN 0128-4878 E-ISSN 2289-5639
  4. Mokhtar, Aida and Abdul Rahman, Laraiba (2021) Perception of Malaysian youths on the role of women in advertisements: the Goffman perspective. In: MENTION 2021, 23-25 November 2021, Online. (Unpublished)
  5. Mokhtar, Aida and Armelia, Mila (2021) The effects of Instagram beauty advertisements on female university students in Malaysia: a Lavidge and Steiner's Hierarchy Model of Effects and Islamic perspective. In: MENTION 2021, 23-25 November 2021, Online. (Unpublished)
  6. Mokhtar, Aida and Radin Ariff Taquiddin, Dewi Amira Dania (2021) Systematic literature review of studies on communication and Covid-19: and agenda setting theory perspective. In: MENTION 2021, 23-25 November 2021, Online. (Unpublished)
  7. Mokhtar, Aida and Wahid, Norashikin (2022) Food advertisements in Malaysia ideal tools for da'wah? In: International Convention on Sustaining the Development and Da'wah Moements 2022, 22/9/2022-23/9/2022, Online. (Unpublished)
  8. Mokhtar, Aida and Wahid, Norashikin (2021) The adoption of integrated marketing communication by B40 women in Malaysia: an Islamic perspective. Jurnal ‘Ulwan, 6 (2). pp. 119-143. ISSN 2600-7843
  9. Mokhtar, Aida and Wahid, Norashikin (2022) Disruptive innovation on websites: the case of Airbnb and Netflix. In: Covid-19: A Prismatic View. Communication and Media Centre (COMET), IIUM Gombak, pp. 82-111. ISBN 9789671987704
  10. Mokhtar, Aida and Bahari, Che Amnah (2021) Social media and Islamic ethics: an insight to instagram use by Muslim university students in Malaysia. Intellectual Discourse, 29 (1). pp. 175-206. ISSN 0128-4878 E-ISSN 2289-5639
  11. Mokhtar, Aida (2021) Islamic IMC & the new norm. In: INHART Halal & Toyyib Webinar Series 3/2021, 28 Mar 2021, Online. (Unpublished)
  12. Li, Mengyao and Mokhtar, Aida (2021) The moderating role of gender on the effect of Instagram advertising on university students in Malaysia using AIDA model. In: Virtual International Halal Science Conference 21: "Enhancing and Strengthening Halal Industry through Science", 13th-14th July 2021, Kuala Lumpur.
  13. Mokhtar, Aida (2021) BRANDS AND DISABILITY INCLUSION: AN INSIGHT TO THE NEW NORMAL. In: Putrajaya International Conference On Children, Women, Elderly And Persons with Disabilities, 20 February 2021, Online. (Unpublished)
  14. Fikriyudin, and Ramdani, M. R. and Abdullah, and Mokhtar, Aida (2020) The identification of cultural symbols in Maybank advertisements by malay university students. Asia Journal of Applied Communication, 9 (1). pp. 307-326. ISSN 2682-7506 E-ISSN 2682-7506
  15. Mokhtar, Aida (2019) Islamic and Western ethics in advertising. IIUM Journal of Human Sciences, 1 (2). pp. 1-9. E-ISSN 2682-8731
  16. Mokhtar, Aida and Ahmed Elyass Hussain, Souhaila (2019) Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion. Intellectual Discourse, 27 (Special Issue 2). pp. 855-888. ISSN 0128-4878 E-ISSN 2289-5639
  17. Mokhtar, Aida (2019) The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics Framework. Forum Komunikasi, 14 (1). pp. 1-22. ISSN 01278991 E-ISSN 01282379
  18. Mokhtar, Aida (2017) Television advertising regulations in Malaysia and the salience of ideals: the agenda-setting stance for nation building. In: MediAsia2017, 27th-29th October 2017, Kobe, Japan. (Unpublished)
  19. Mokhtar, Aida (2019) Islamic and Western ethics in communication. In: Communication Research Seminar 2019 (CORENA2019), 25th July 2019, Kuala Lumpur. (Unpublished)
  20. Mokhtar, Aida (2011) The ‘Moral Panics’ behind television advertising regulation in Malaysia. In: Seminar on New Media and Islamic Issues: Challenges and Opportunities, 26 September 2011, Kuala Lumpur. (Unpublished)

Most Viewed Items

Item titleViews
1The facets model of effects and Islam in integrated marketing communication: the case of Gubugklakah in Indonesia1060
2Social media, Islam and ethics: a study of instagram use by students of a public university in Malaysia707
3The ‘moral panics’ behind television advertising regulations in Malaysia618
4Islam and advertising: the ideal stakeholder perspective594
5A semiotic analysis of ‘individualism’ and ‘collectivism’: the Global Bersih 3.0 website592
6Social media and Islamic ethics: an insight to instagram use by Muslim university students in Malaysia556
7The identification of cultural symbols in Maybank advertisements by malay university students551
8Fairclough's Critical Discourse Analysis (CDA) of television advertising production in selected OIC countries537
9The television advertising framework in Malaysia and the salience of ideals for Malay Muslims and Malaysians: a framing perspective for nation building534
10The lavidge and steiner hierarchy of effects model for advertising: a framework of Islamic advertising527
11Social media, youths and ethics526
12A string of phenomena : meta-ethnographic synthesis of qualitative studies and reviews of the advertising campaign of the 13th General Election in Malaysia522
13The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics Framework521
14Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion519
15Islamic and Western ethics in advertising513
16Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy512
17A comparative case study of refugees from Myanmar and Pakistan and their media use in Malaysia: a uses and gratifications perspective504
18Political communication through a qualitative lens502
19Islamic Advertising: the Academic Viewpoint501
20The role of communication in Nation Building: television advertising and acceptance in Malaysia492
21Advertising and promotion: an Islamic perspective491
22The 'moral panics' behind television advertising regulation in Malaysia483
23A multiple stakeholder perspective of the television advertising production process in Malaysia483
24Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs478
25Television advertising regulations in Malaysia and the salience of ideals: the agenda-setting stance for nation building476
26Embracing with love474
27The ‘Moral Panics’ behind television advertising regulation in Malaysia474
28Uses and gratifications perspective on media use by refugees from Myanmar and Pakistan in Malaysia473
29Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy471
30A framework for Islamic advertising: using Lavidge and Steiner's hierarchy of effects model467