IIUM Repository

Dr. Aida Mokhtar

Communication

IIUM

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Latest Additions

  1. Mokhtar, Aida (2025) Advertising in Malaysia. In: Introduction to Media in Malaysia. Communication and Media Centre (COMET), IIUM, Kuala Lumpur, Malaysia, pp. 53-67.
  2. Mokhtar, Aida (2024) Inaugural professorial lecture: our role in addressing the educational needs of neurodiverse students. IIUM Today.
  3. Mokhtar, Aida (2024) IIiBF and Bank Islam launch Sixth iTekad Entrepreneur Hub at IIUM, in the spirit of helping others. IIUM Today.
  4. Mohd Tajuddin, Jaslina and Mokhtar, Aida (2023) The perception of hijabis of integrated marketing communication (IMC) campaigns by dUCk Scarves & Naelofar Hijab: an Aida model perspective. E-Jurnal: Media, Communication and Broadcasting (MECAST) (3). pp. 1-20. E-ISSN 2976-3207
  5. Tidjani, Essayad Ali and Mokhtar, Aida and Haque, A K M Ahasanul (2024) The influence of big five personality traits and technology readiness on the intention to use an e-commerce application: a theoretical review. IIUM Journal of Human Sciences, 6 (2). pp. 66-78. ISSN 2682-8731
  6. Muhammad Rosley, Nurin ‘Ailyan and Mokhtar, Aida (2024) The adoption of Islamic advertising guidelines by Malaysian television stations: a diffusion of innovations lens. Asian Journal of Applied Communication, 13 (2). pp. 37-56. E-ISSN 2682-7506
  7. Wiranegara, Muhammad Arie and Mokhtar, Aida (2023) Dakwah on instagram and the potential application of ELM and relevance theory. IIUM Journal of Human Sciences, 5 (2). pp. 105-116. E-ISSN 2682-8731
  8. Mokhtar, Aida and Radin Ariff Taquiddin, Dewi Amira Dania and Syed Abdullah Idid, Syed Arabi (2024) Systematic literature review of studies on communication and COVID-19 from 2020 to 2022: an agenda-setting perspective. Jurnal Komunikasi: Malaysian Journal of Communication, 40 (4). pp. 19-44. E-ISSN 2289-1528
  9. Mokhtar, Aida and Jonid, Tanja, eds. (2024) Special parents, special children in the new norm - surviving the spectrum: inspirational stories by parents of special needs kids. Support Association for Parents of Special Needs Children, Kuala Lumpur, Malaysia.
  10. Mokhtar, Aida (2023) ‘Be happy and proud of how far you’ve gotten even with disabilities,’ says IIUM graduate with autism, Nur Aliyah. IIUM Today, 10th December 2023. (Unpublished)
  11. Radin Ariff Taquiddin, Dewi Amira Dania and Maidon, Farah Nurenna and Mohd Razapi, Nurul Anis Afiqah and Rozaini, Nur Saidatul Nasuha and Shafrul Afzam, Nur Afrina Farisah and Mokhtar, Aida (2023) Children with autism: the educational aspect. International Journal for Studies on Children, Women, Elderly and Disabled, 19 (June). pp. 1-12. E-ISSN 0128-309X
  12. Mokhtar, Aida and Kasirye, Faiswal (2023) Gestalt and semiotic analyses of brand communication on disability inclusion: the case of Malaysia and the US. Intellectual Discourse, 31 (1). pp. 83-111. ISSN 0128-4878 E-ISSN 2289-5639
  13. Mokhtar, Aida and Abdul Rahman, Laraiba (2021) Perception of Malaysian youths on the role of women in advertisements: the Goffman perspective. In: MENTION 2021, 23-25 November 2021, Online. (Unpublished)
  14. Mokhtar, Aida and Armelia, Mila (2021) The effects of Instagram beauty advertisements on female university students in Malaysia: a Lavidge and Steiner's Hierarchy Model of Effects and Islamic perspective. In: MENTION 2021, 23-25 November 2021, Online. (Unpublished)
  15. Mokhtar, Aida and Radin Ariff Taquiddin, Dewi Amira Dania (2021) Systematic literature review of studies on communication and Covid-19: and agenda setting theory perspective. In: MENTION 2021, 23-25 November 2021, Online. (Unpublished)
  16. Mokhtar, Aida and Wahid, Norashikin (2022) Food advertisements in Malaysia ideal tools for da'wah? In: International Convention on Sustaining the Development and Da'wah Moements 2022, 22/9/2022-23/9/2022, Online. (Unpublished)
  17. Mokhtar, Aida and Wahid, Norashikin (2021) The adoption of integrated marketing communication by B40 women in Malaysia: an Islamic perspective. Jurnal ‘Ulwan, 6 (2). pp. 119-143. ISSN 2600-7843
  18. Mokhtar, Aida and Wahid, Norashikin (2022) Disruptive innovation on websites: the case of Airbnb and Netflix. In: Covid-19: A Prismatic View. Communication and Media Centre (COMET), IIUM Gombak, pp. 82-111. ISBN 9789671987704
  19. Mokhtar, Aida and Bahari, Che Amnah (2021) Social media and Islamic ethics: an insight to instagram use by Muslim university students in Malaysia. Intellectual Discourse, 29 (1). pp. 175-206. ISSN 0128-4878 E-ISSN 2289-5639
  20. Mokhtar, Aida (2021) Islamic IMC & the new norm. In: INHART Halal & Toyyib Webinar Series 3/2021, 28 Mar 2021, Online. (Unpublished)

Most Viewed Items

Item titleViews
1The facets model of effects and Islam in integrated marketing communication: the case of Gubugklakah in Indonesia1638
2Social media, Islam and ethics: a study of instagram use by students of a public university in Malaysia1289
3The ‘moral panics’ behind television advertising regulations in Malaysia1152
4Social media and Islamic ethics: an insight to instagram use by Muslim university students in Malaysia1151
5A semiotic analysis of ‘individualism’ and ‘collectivism’: the Global Bersih 3.0 website1142
6Fairclough's Critical Discourse Analysis (CDA) of television advertising production in selected OIC countries1112
7The identification of cultural symbols in Maybank advertisements by malay university students1081
8Islam and advertising: the ideal stakeholder perspective1076
9The moderating role of gender on the effect of Instagram advertising on university students in Malaysia using AIDA model1057
10A comparative case study of refugees from Myanmar and Pakistan and their media use in Malaysia: a uses and gratifications perspective1045
11Islamic and Western ethics in advertising1039
12Islamic Advertising: the Academic Viewpoint1031
13The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics Framework1014
14Advertising and promotion: an Islamic perspective1008
15The lavidge and steiner hierarchy of effects model for advertising: a framework of Islamic advertising1007
16Political communication through a qualitative lens1002
17Uses and gratifications perspective on media use by refugees from Myanmar and Pakistan in Malaysia1002
18A semiotic analysis of print advertisements in the Malaysian General Elections 2013 Campaign993
19The Islamic embrace of advertising: a study of TV advertising frameworks of selected OIC countries using the hierarchy of influences model993
20A string of phenomena : meta-ethnographic synthesis of qualitative studies and reviews of the advertising campaign of the 13th General Election in Malaysia992
21Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion989
22Social media, youths and ethics986
23The television advertising framework in Malaysia and the salience of ideals for Malay Muslims and Malaysians: a framing perspective for nation building986
24Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy984
25Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia971
26Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy962
27Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs961
28A multiple stakeholder perspective of the television advertising production process in Malaysia957
29An examination of television advertising production in selected OIC countries using a hierarchy of influences model954
30A framework for Islamic advertising: using Lavidge and Steiner's hierarchy of effects model948