IIUM Repository

Dr. Aida Mokhtar

Communication

IIUM

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Latest Additions

  1. Mokhtar, Aida (2024) Inaugural professorial lecture: our role in addressing the educational needs of neurodiverse students. IIUM Today.
  2. Mokhtar, Aida (2024) IIiBF and Bank Islam launch Sixth iTekad Entrepreneur Hub at IIUM, in the spirit of helping others. IIUM Today.
  3. Mohd Tajuddin, Jaslina and Mokhtar, Aida (2023) The perception of hijabis of integrated marketing communication (IMC) campaigns by dUCk Scarves & Naelofar Hijab: an Aida model perspective. E-Jurnal: Media, Communication and Broadcasting (MECAST) (3). pp. 1-20. E-ISSN 2976-3207
  4. Tidjani, Essayad Ali and Mokhtar, Aida and Haque, A K M Ahasanul (2024) The influence of big five personality traits and technology readiness on the intention to use an e-commerce application: a theoretical review. IIUM Journal of Human Sciences, 6 (2). pp. 66-78. ISSN 2682-8731
  5. Muhammad Rosley, Nurin ‘Ailyan and Mokhtar, Aida (2024) The adoption of Islamic advertising guidelines by Malaysian television stations: a diffusion of innovations lens. Asian Journal of Applied Communication, 13 (2). pp. 37-56. E-ISSN 2682-7506
  6. Wiranegara, Muhammad Arie and Mokhtar, Aida (2023) Dakwah on instagram and the potential application of ELM and relevance theory. IIUM Journal of Human Sciences, 5 (2). pp. 105-116. E-ISSN 2682-8731
  7. Mokhtar, Aida and Radin Ariff Taquiddin, Dewi Amira Dania and Syed Abdullah Idid, Syed Arabi (2024) Systematic literature review of studies on communication and COVID-19 from 2020 to 2022: an agenda-setting perspective. Jurnal Komunikasi: Malaysian Journal of Communication, 40 (4). pp. 19-44. E-ISSN 2289-1528
  8. Mokhtar, Aida and Jonid, Tanja, eds. (2024) Special parents, special children in the new norm - surviving the spectrum: inspirational stories by parents of special needs kids. Support Association for Parents of Special Needs Children, Kuala Lumpur, Malaysia.
  9. Mokhtar, Aida (2023) ‘Be happy and proud of how far you’ve gotten even with disabilities,’ says IIUM graduate with autism, Nur Aliyah. IIUM Today, 10th December 2023. (Unpublished)
  10. Radin Ariff Taquiddin, Dewi Amira Dania and Maidon, Farah Nurenna and Mohd Razapi, Nurul Anis Afiqah and Rozaini, Nur Saidatul Nasuha and Shafrul Afzam, Nur Afrina Farisah and Mokhtar, Aida (2023) Children with autism: the educational aspect. International Journal for Studies on Children, Women, Elderly and Disabled, 19 (June). pp. 1-12. E-ISSN 0128-309X
  11. Mokhtar, Aida and Kasirye, Faiswal (2023) Gestalt and semiotic analyses of brand communication on disability inclusion: the case of Malaysia and the US. Intellectual Discourse, 31 (1). pp. 83-111. ISSN 0128-4878 E-ISSN 2289-5639
  12. Mokhtar, Aida and Abdul Rahman, Laraiba (2021) Perception of Malaysian youths on the role of women in advertisements: the Goffman perspective. In: MENTION 2021, 23-25 November 2021, Online. (Unpublished)
  13. Mokhtar, Aida and Armelia, Mila (2021) The effects of Instagram beauty advertisements on female university students in Malaysia: a Lavidge and Steiner's Hierarchy Model of Effects and Islamic perspective. In: MENTION 2021, 23-25 November 2021, Online. (Unpublished)
  14. Mokhtar, Aida and Radin Ariff Taquiddin, Dewi Amira Dania (2021) Systematic literature review of studies on communication and Covid-19: and agenda setting theory perspective. In: MENTION 2021, 23-25 November 2021, Online. (Unpublished)
  15. Mokhtar, Aida and Wahid, Norashikin (2022) Food advertisements in Malaysia ideal tools for da'wah? In: International Convention on Sustaining the Development and Da'wah Moements 2022, 22/9/2022-23/9/2022, Online. (Unpublished)
  16. Mokhtar, Aida and Wahid, Norashikin (2021) The adoption of integrated marketing communication by B40 women in Malaysia: an Islamic perspective. Jurnal ‘Ulwan, 6 (2). pp. 119-143. ISSN 2600-7843
  17. Mokhtar, Aida and Wahid, Norashikin (2022) Disruptive innovation on websites: the case of Airbnb and Netflix. In: Covid-19: A Prismatic View. Communication and Media Centre (COMET), IIUM Gombak, pp. 82-111. ISBN 9789671987704
  18. Mokhtar, Aida and Bahari, Che Amnah (2021) Social media and Islamic ethics: an insight to instagram use by Muslim university students in Malaysia. Intellectual Discourse, 29 (1). pp. 175-206. ISSN 0128-4878 E-ISSN 2289-5639
  19. Mokhtar, Aida (2021) Islamic IMC & the new norm. In: INHART Halal & Toyyib Webinar Series 3/2021, 28 Mar 2021, Online. (Unpublished)
  20. Li, Mengyao and Mokhtar, Aida (2021) The moderating role of gender on the effect of Instagram advertising on university students in Malaysia using AIDA model. In: Virtual International Halal Science Conference 21: "Enhancing and Strengthening Halal Industry through Science", 13th-14th July 2021, Kuala Lumpur.

Most Viewed Items

Item titleViews
1The facets model of effects and Islam in integrated marketing communication: the case of Gubugklakah in Indonesia1618
2Social media, Islam and ethics: a study of instagram use by students of a public university in Malaysia1259
3The ‘moral panics’ behind television advertising regulations in Malaysia1140
4A semiotic analysis of ‘individualism’ and ‘collectivism’: the Global Bersih 3.0 website1128
5Social media and Islamic ethics: an insight to instagram use by Muslim university students in Malaysia1121
6Fairclough's Critical Discourse Analysis (CDA) of television advertising production in selected OIC countries1082
7Islam and advertising: the ideal stakeholder perspective1062
8The identification of cultural symbols in Maybank advertisements by malay university students1057
9The moderating role of gender on the effect of Instagram advertising on university students in Malaysia using AIDA model1039
10Islamic and Western ethics in advertising1025
11Islamic Advertising: the Academic Viewpoint1020
12A comparative case study of refugees from Myanmar and Pakistan and their media use in Malaysia: a uses and gratifications perspective1019
13The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics Framework995
14Advertising and promotion: an Islamic perspective994
15Uses and gratifications perspective on media use by refugees from Myanmar and Pakistan in Malaysia989
16Political communication through a qualitative lens985
17A semiotic analysis of print advertisements in the Malaysian General Elections 2013 Campaign981
18The lavidge and steiner hierarchy of effects model for advertising: a framework of Islamic advertising979
19A string of phenomena : meta-ethnographic synthesis of qualitative studies and reviews of the advertising campaign of the 13th General Election in Malaysia977
20Social media, youths and ethics975
21Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion974
22The television advertising framework in Malaysia and the salience of ideals for Malay Muslims and Malaysians: a framing perspective for nation building971
23The Islamic embrace of advertising: a study of TV advertising frameworks of selected OIC countries using the hierarchy of influences model969
24Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy969
25Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia951
26A multiple stakeholder perspective of the television advertising production process in Malaysia946
27Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs946
28Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy942
29An examination of television advertising production in selected OIC countries using a hierarchy of influences model936
30Fairclough's critical discourse analysis of television advertising production in selected OIC countries935