IIUM Repository

Dr. Aida Mokhtar

Communication

IIUM

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Latest Additions

  1. Tidjani, Essayad Ali and Mokhtar, Aida and Haque, A K M Ahasanul (2024) The influence of big five personality traits and technology readiness on the intention to use an e-commerce application: a theoretical review. IIUM Journal of Human Sciences, 6 (2). pp. 66-78. ISSN 2682-8731
  2. Muhammad Rosley, Nurin ‘Ailyan and Mokhtar, Aida (2024) The adoption of Islamic advertising guidelines by Malaysian television stations: a diffusion of innovations lens. Asian Journal of Applied Communication, 13 (2). pp. 37-56. E-ISSN 2682-7506
  3. Wiranegara, Muhammad Arie and Mokhtar, Aida (2023) Dakwah on instagram and the potential application of ELM and relevance theory. IIUM Journal of Human Sciences, 5 (2). pp. 105-116. E-ISSN 2682-8731
  4. Mokhtar, Aida and Radin Ariff Taquiddin, Dewi Amira Dania and Syed Abdullah Idid, Syed Arabi (2024) Systematic literature review of studies on communication and COVID-19 from 2020 to 2022: an agenda-setting perspective. Jurnal Komunikasi: Malaysian Journal of Communication, 40 (4). pp. 19-44. E-ISSN 2289-1528
  5. Mokhtar, Aida and Jonid, Tanja, eds. (2024) Special parents, special children in the new norm - surviving the spectrum: inspirational stories by parents of special needs kids. Support Association for Parents of Special Needs Children, Kuala Lumpur, Malaysia.
  6. Mokhtar, Aida (2023) ‘Be happy and proud of how far you’ve gotten even with disabilities,’ says IIUM graduate with autism, Nur Aliyah. IIUM Today, 10th December 2023. (Unpublished)
  7. Radin Ariff Taquiddin, Dewi Amira Dania and Maidon, Farah Nurenna and Mohd Razapi, Nurul Anis Afiqah and Rozaini, Nur Saidatul Nasuha and Shafrul Afzam, Nur Afrina Farisah and Mokhtar, Aida (2023) Children with autism: the educational aspect. International Journal for Studies on Children, Women, Elderly and Disabled, 19 (June). pp. 1-12. E-ISSN 0128-309X
  8. Mokhtar, Aida and Kasirye, Faiswal (2023) Gestalt and semiotic analyses of brand communication on disability inclusion: the case of Malaysia and the US. Intellectual Discourse, 31 (1). pp. 83-111. ISSN 0128-4878 E-ISSN 2289-5639
  9. Mokhtar, Aida and Abdul Rahman, Laraiba (2021) Perception of Malaysian youths on the role of women in advertisements: the Goffman perspective. In: MENTION 2021, 23-25 November 2021, Online. (Unpublished)
  10. Mokhtar, Aida and Armelia, Mila (2021) The effects of Instagram beauty advertisements on female university students in Malaysia: a Lavidge and Steiner's Hierarchy Model of Effects and Islamic perspective. In: MENTION 2021, 23-25 November 2021, Online. (Unpublished)
  11. Mokhtar, Aida and Radin Ariff Taquiddin, Dewi Amira Dania (2021) Systematic literature review of studies on communication and Covid-19: and agenda setting theory perspective. In: MENTION 2021, 23-25 November 2021, Online. (Unpublished)
  12. Mokhtar, Aida and Wahid, Norashikin (2022) Food advertisements in Malaysia ideal tools for da'wah? In: International Convention on Sustaining the Development and Da'wah Moements 2022, 22/9/2022-23/9/2022, Online. (Unpublished)
  13. Mokhtar, Aida and Wahid, Norashikin (2021) The adoption of integrated marketing communication by B40 women in Malaysia: an Islamic perspective. Jurnal ‘Ulwan, 6 (2). pp. 119-143. ISSN 2600-7843
  14. Mokhtar, Aida and Wahid, Norashikin (2022) Disruptive innovation on websites: the case of Airbnb and Netflix. In: Covid-19: A Prismatic View. Communication and Media Centre (COMET), IIUM Gombak, pp. 82-111. ISBN 9789671987704
  15. Mokhtar, Aida and Bahari, Che Amnah (2021) Social media and Islamic ethics: an insight to instagram use by Muslim university students in Malaysia. Intellectual Discourse, 29 (1). pp. 175-206. ISSN 0128-4878 E-ISSN 2289-5639
  16. Mokhtar, Aida (2021) Islamic IMC & the new norm. In: INHART Halal & Toyyib Webinar Series 3/2021, 28 Mar 2021, Online. (Unpublished)
  17. Li, Mengyao and Mokhtar, Aida (2021) The moderating role of gender on the effect of Instagram advertising on university students in Malaysia using AIDA model. In: Virtual International Halal Science Conference 21: "Enhancing and Strengthening Halal Industry through Science", 13th-14th July 2021, Kuala Lumpur.
  18. Mokhtar, Aida (2021) BRANDS AND DISABILITY INCLUSION: AN INSIGHT TO THE NEW NORMAL. In: Putrajaya International Conference On Children, Women, Elderly And Persons with Disabilities, 20 February 2021, Online. (Unpublished)
  19. Fikriyudin, and Ramdani, M. R. and Abdullah, and Mokhtar, Aida (2020) The identification of cultural symbols in Maybank advertisements by malay university students. Asia Journal of Applied Communication, 9 (1). pp. 307-326. ISSN 2682-7506 E-ISSN 2682-7506
  20. Mokhtar, Aida (2019) Islamic and Western ethics in advertising. IIUM Journal of Human Sciences, 1 (2). pp. 1-9. E-ISSN 2682-8731

Most Viewed Items

Item titleViews
1The facets model of effects and Islam in integrated marketing communication: the case of Gubugklakah in Indonesia1275
2Social media, Islam and ethics: a study of instagram use by students of a public university in Malaysia955
3The ‘moral panics’ behind television advertising regulations in Malaysia912
4A semiotic analysis of ‘individualism’ and ‘collectivism’: the Global Bersih 3.0 website846
5Social media and Islamic ethics: an insight to instagram use by Muslim university students in Malaysia813
6Islam and advertising: the ideal stakeholder perspective802
7The identification of cultural symbols in Maybank advertisements by malay university students776
8Fairclough's Critical Discourse Analysis (CDA) of television advertising production in selected OIC countries750
9The lavidge and steiner hierarchy of effects model for advertising: a framework of Islamic advertising749
10A comparative case study of refugees from Myanmar and Pakistan and their media use in Malaysia: a uses and gratifications perspective725
11A string of phenomena : meta-ethnographic synthesis of qualitative studies and reviews of the advertising campaign of the 13th General Election in Malaysia723
12Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion720
13Advertising and promotion: an Islamic perspective716
14Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy713
15Social media, youths and ethics709
16The television advertising framework in Malaysia and the salience of ideals for Malay Muslims and Malaysians: a framing perspective for nation building709
17Islamic Advertising: the Academic Viewpoint708
18The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics Framework707
19Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia706
20Islamic and Western ethics in advertising704
21A multiple stakeholder perspective of the television advertising production process in Malaysia704
22Political communication through a qualitative lens701
23The Islamic embrace of advertising: a study of TV advertising frameworks of selected OIC countries using the hierarchy of influences model694
24The moderating role of gender on the effect of Instagram advertising on university students in Malaysia using AIDA model693
25Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs691
26The 'moral panics' behind television advertising regulation in Malaysia689
27Uses and gratifications perspective on media use by refugees from Myanmar and Pakistan in Malaysia689
28Television advertising regulations in Malaysia and the salience of ideals: the agenda-setting stance for nation building676
29The role of communication in Nation Building: television advertising and acceptance in Malaysia676
30Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy675