IIUM Repository

Dr. Aida Mokhtar

Communication

IIUM

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Latest Additions

  1. Mokhtar, Aida and Inah, Neng (2025) Integrated marketing communication campaigns of entrepreneurs in Gombak: a Maqasid Shari'ah perspective. Journal of Islam in Asia, 23 (2). pp. 5-27. E-ISSN 2289-8077
  2. Tajuddin, Jaslina and Mokhtar, Aida (2026) The facets model of effects: an analysis of Lamborghini and dove IMC Campaigns. Malaysian Journal of Qualitative Research, 12 (1). pp. 299-309. ISSN 1823-8521 E-ISSN 3009-0237
  3. Mokhtar, Aida (2025) Advertising in Malaysia. In: Introduction to Media in Malaysia. Communication and Media Centre (COMET), IIUM, Kuala Lumpur, Malaysia, pp. 53-67.
  4. Mokhtar, Aida (2024) Inaugural professorial lecture: our role in addressing the educational needs of neurodiverse students. IIUM Today.
  5. Mokhtar, Aida (2024) IIiBF and Bank Islam launch Sixth iTekad Entrepreneur Hub at IIUM, in the spirit of helping others. IIUM Today.
  6. Mohd Tajuddin, Jaslina and Mokhtar, Aida (2023) The perception of hijabis of integrated marketing communication (IMC) campaigns by dUCk Scarves & Naelofar Hijab: an Aida model perspective. E-Jurnal: Media, Communication and Broadcasting (MECAST) (3). pp. 1-20. E-ISSN 2976-3207
  7. Tidjani, Essayad Ali and Mokhtar, Aida and Haque, A K M Ahasanul (2024) The influence of big five personality traits and technology readiness on the intention to use an e-commerce application: a theoretical review. IIUM Journal of Human Sciences, 6 (2). pp. 66-78. ISSN 2682-8731
  8. Muhammad Rosley, Nurin ‘Ailyan and Mokhtar, Aida (2024) The adoption of Islamic advertising guidelines by Malaysian television stations: a diffusion of innovations lens. Asian Journal of Applied Communication, 13 (2). pp. 37-56. E-ISSN 2682-7506
  9. Wiranegara, Muhammad Arie and Mokhtar, Aida (2023) Dakwah on instagram and the potential application of ELM and relevance theory. IIUM Journal of Human Sciences, 5 (2). pp. 105-116. E-ISSN 2682-8731
  10. Mokhtar, Aida and Radin Ariff Taquiddin, Dewi Amira Dania and Syed Abdullah Idid, Syed Arabi (2024) Systematic literature review of studies on communication and COVID-19 from 2020 to 2022: an agenda-setting perspective. Jurnal Komunikasi: Malaysian Journal of Communication, 40 (4). pp. 19-44. E-ISSN 2289-1528
  11. Mokhtar, Aida and Jonid, Tanja, eds. (2024) Special parents, special children in the new norm - surviving the spectrum: inspirational stories by parents of special needs kids. Support Association for Parents of Special Needs Children, Kuala Lumpur, Malaysia.
  12. Mokhtar, Aida (2023) ‘Be happy and proud of how far you’ve gotten even with disabilities,’ says IIUM graduate with autism, Nur Aliyah. IIUM Today, 10th December 2023. (Unpublished)
  13. Radin Ariff Taquiddin, Dewi Amira Dania and Maidon, Farah Nurenna and Mohd Razapi, Nurul Anis Afiqah and Rozaini, Nur Saidatul Nasuha and Shafrul Afzam, Nur Afrina Farisah and Mokhtar, Aida (2023) Children with autism: the educational aspect. International Journal for Studies on Children, Women, Elderly and Disabled, 19 (June). pp. 1-12. E-ISSN 0128-309X
  14. Mokhtar, Aida and Kasirye, Faiswal (2023) Gestalt and semiotic analyses of brand communication on disability inclusion: the case of Malaysia and the US. Intellectual Discourse, 31 (1). pp. 83-111. ISSN 0128-4878 E-ISSN 2289-5639
  15. Mokhtar, Aida and Abdul Rahman, Laraiba (2021) Perception of Malaysian youths on the role of women in advertisements: the Goffman perspective. In: MENTION 2021, 23-25 November 2021, Online. (Unpublished)
  16. Mokhtar, Aida and Armelia, Mila (2021) The effects of Instagram beauty advertisements on female university students in Malaysia: a Lavidge and Steiner's Hierarchy Model of Effects and Islamic perspective. In: MENTION 2021, 23-25 November 2021, Online. (Unpublished)
  17. Mokhtar, Aida and Radin Ariff Taquiddin, Dewi Amira Dania (2021) Systematic literature review of studies on communication and Covid-19: and agenda setting theory perspective. In: MENTION 2021, 23-25 November 2021, Online. (Unpublished)
  18. Mokhtar, Aida and Wahid, Norashikin (2022) Food advertisements in Malaysia ideal tools for da'wah? In: International Convention on Sustaining the Development and Da'wah Moements 2022, 22/9/2022-23/9/2022, Online. (Unpublished)
  19. Mokhtar, Aida and Wahid, Norashikin (2021) The adoption of integrated marketing communication by B40 women in Malaysia: an Islamic perspective. Jurnal ‘Ulwan, 6 (2). pp. 119-143. ISSN 2600-7843
  20. Mokhtar, Aida and Wahid, Norashikin (2022) Disruptive innovation on websites: the case of Airbnb and Netflix. In: Covid-19: A Prismatic View. Communication and Media Centre (COMET), IIUM Gombak, pp. 82-111. ISBN 9789671987704

Most Viewed Items

Item titleViews
1The facets model of effects and Islam in integrated marketing communication: the case of Gubugklakah in Indonesia1919
2Social media, Islam and ethics: a study of instagram use by students of a public university in Malaysia1592
3Social media and Islamic ethics: an insight to instagram use by Muslim university students in Malaysia1530
4Fairclough's Critical Discourse Analysis (CDA) of television advertising production in selected OIC countries1466
5The identification of cultural symbols in Maybank advertisements by malay university students1400
6The ‘moral panics’ behind television advertising regulations in Malaysia1385
7The moderating role of gender on the effect of Instagram advertising on university students in Malaysia using AIDA model1379
8A semiotic analysis of ‘individualism’ and ‘collectivism’: the Global Bersih 3.0 website1343
9The lavidge and steiner hierarchy of effects model for advertising: a framework of Islamic advertising1320
10Islamic and Western ethics in advertising1306
11Islam and advertising: the ideal stakeholder perspective1305
12A comparative case study of refugees from Myanmar and Pakistan and their media use in Malaysia: a uses and gratifications perspective1301
13Advertising and promotion: an Islamic perspective1263
14Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion1249
15Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy1249
16Islamic Advertising: the Academic Viewpoint1243
17The Islamic embrace of advertising: a study of TV advertising frameworks of selected OIC countries using the hierarchy of influences model1239
18The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics Framework1238
19Uses and gratifications perspective on media use by refugees from Myanmar and Pakistan in Malaysia1236
20Political communication through a qualitative lens1231
21A string of phenomena : meta-ethnographic synthesis of qualitative studies and reviews of the advertising campaign of the 13th General Election in Malaysia1227
22A framework for Islamic advertising: using Lavidge and Steiner's hierarchy of effects model1215
23Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia1211
24The television advertising framework in Malaysia and the salience of ideals for Malay Muslims and Malaysians: a framing perspective for nation building1206
25Fairclough's critical discourse analysis of television advertising production in selected OIC countries1204
26Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy1204
27An examination of television advertising production in selected OIC countries using a hierarchy of influences model1202
28Social media, youths and ethics1202
29A semiotic analysis of print advertisements in the Malaysian General Elections 2013 Campaign1198
30Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs1192