IIUM Repository

Dr. Aida Mokhtar

Communication

IIUM

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Latest Additions

  1. Mokhtar, Aida and Jonid, Tanja, eds. (2024) Special parents, special children in the new norm - surviving the spectrum: inspirational stories by parents of special needs kids. Support Association for Parents of Special Needs Children, Kuala Lumpur, Malaysia.
  2. Mokhtar, Aida (2023) ‘Be happy and proud of how far you’ve gotten even with disabilities,’ says IIUM graduate with autism, Nur Aliyah. IIUM Today, 10th December 2023. (Unpublished)
  3. Radin Ariff Taquiddin, Dewi Amira Dania and Maidon, Farah Nurenna and Mohd Razapi, Nurul Anis Afiqah and Rozaini, Nur Saidatul Nasuha and Shafrul Afzam, Nur Afrina Farisah and Mokhtar, Aida (2023) Children with autism: the educational aspect. International Journal for Studies on Children, Women, Elderly and Disabled, 19 (June). pp. 1-12. E-ISSN 0128-309X
  4. Mokhtar, Aida and Kasirye, Faiswal (2023) Gestalt and semiotic analyses of brand communication on disability inclusion: the case of Malaysia and the US. Intellectual Discourse, 31 (1). pp. 83-111. ISSN 0128-4878 E-ISSN 2289-5639
  5. Mokhtar, Aida and Abdul Rahman, Laraiba (2021) Perception of Malaysian youths on the role of women in advertisements: the Goffman perspective. In: MENTION 2021, 23-25 November 2021, Online. (Unpublished)
  6. Mokhtar, Aida and Armelia, Mila (2021) The effects of Instagram beauty advertisements on female university students in Malaysia: a Lavidge and Steiner's Hierarchy Model of Effects and Islamic perspective. In: MENTION 2021, 23-25 November 2021, Online. (Unpublished)
  7. Mokhtar, Aida and Radin Ariff Taquiddin, Dewi Amira Dania (2021) Systematic literature review of studies on communication and Covid-19: and agenda setting theory perspective. In: MENTION 2021, 23-25 November 2021, Online. (Unpublished)
  8. Mokhtar, Aida and Wahid, Norashikin (2022) Food advertisements in Malaysia ideal tools for da'wah? In: International Convention on Sustaining the Development and Da'wah Moements 2022, 22/9/2022-23/9/2022, Online. (Unpublished)
  9. Mokhtar, Aida and Wahid, Norashikin (2021) The adoption of integrated marketing communication by B40 women in Malaysia: an Islamic perspective. Jurnal ‘Ulwan, 6 (2). pp. 119-143. ISSN 2600-7843
  10. Mokhtar, Aida and Wahid, Norashikin (2022) Disruptive innovation on websites: the case of Airbnb and Netflix. In: Covid-19: A Prismatic View. Communication and Media Centre (COMET), IIUM Gombak, pp. 82-111. ISBN 9789671987704
  11. Mokhtar, Aida and Bahari, Che Amnah (2021) Social media and Islamic ethics: an insight to instagram use by Muslim university students in Malaysia. Intellectual Discourse, 29 (1). pp. 175-206. ISSN 0128-4878 E-ISSN 2289-5639
  12. Mokhtar, Aida (2021) Islamic IMC & the new norm. In: INHART Halal & Toyyib Webinar Series 3/2021, 28 Mar 2021, Online. (Unpublished)
  13. Li, Mengyao and Mokhtar, Aida (2021) The moderating role of gender on the effect of Instagram advertising on university students in Malaysia using AIDA model. In: Virtual International Halal Science Conference 21: "Enhancing and Strengthening Halal Industry through Science", 13th-14th July 2021, Kuala Lumpur.
  14. Mokhtar, Aida (2021) BRANDS AND DISABILITY INCLUSION: AN INSIGHT TO THE NEW NORMAL. In: Putrajaya International Conference On Children, Women, Elderly And Persons with Disabilities, 20 February 2021, Online. (Unpublished)
  15. Fikriyudin, and Ramdani, M. R. and Abdullah, and Mokhtar, Aida (2020) The identification of cultural symbols in Maybank advertisements by malay university students. Asia Journal of Applied Communication, 9 (1). pp. 307-326. ISSN 2682-7506 E-ISSN 2682-7506
  16. Mokhtar, Aida (2019) Islamic and Western ethics in advertising. IIUM Journal of Human Sciences, 1 (2). pp. 1-9. E-ISSN 2682-8731
  17. Mokhtar, Aida and Ahmed Elyass Hussain, Souhaila (2019) Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion. Intellectual Discourse, 27 (Special Issue 2). pp. 855-888. ISSN 0128-4878 E-ISSN 2289-5639
  18. Mokhtar, Aida (2019) The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics Framework. Forum Komunikasi, 14 (1). pp. 1-22. ISSN 01278991 E-ISSN 01282379
  19. Mokhtar, Aida (2017) Television advertising regulations in Malaysia and the salience of ideals: the agenda-setting stance for nation building. In: MediAsia2017, 27th-29th October 2017, Kobe, Japan. (Unpublished)
  20. Mokhtar, Aida (2019) Islamic and Western ethics in communication. In: Communication Research Seminar 2019 (CORENA2019), 25th July 2019, Kuala Lumpur. (Unpublished)

Most Viewed Items

Item titleViews
1The facets model of effects and Islam in integrated marketing communication: the case of Gubugklakah in Indonesia1182
2Social media, Islam and ethics: a study of instagram use by students of a public university in Malaysia884
3The ‘moral panics’ behind television advertising regulations in Malaysia806
4A semiotic analysis of ‘individualism’ and ‘collectivism’: the Global Bersih 3.0 website755
5Islam and advertising: the ideal stakeholder perspective727
6Social media and Islamic ethics: an insight to instagram use by Muslim university students in Malaysia721
7The identification of cultural symbols in Maybank advertisements by malay university students696
8The lavidge and steiner hierarchy of effects model for advertising: a framework of Islamic advertising694
9Fairclough's Critical Discourse Analysis (CDA) of television advertising production in selected OIC countries668
10A string of phenomena : meta-ethnographic synthesis of qualitative studies and reviews of the advertising campaign of the 13th General Election in Malaysia659
11The television advertising framework in Malaysia and the salience of ideals for Malay Muslims and Malaysians: a framing perspective for nation building648
12Social media, youths and ethics647
13Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy647
14Islamic and Western ethics in advertising646
15The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics Framework644
16Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion643
17A multiple stakeholder perspective of the television advertising production process in Malaysia643
18The 'moral panics' behind television advertising regulation in Malaysia639
19A comparative case study of refugees from Myanmar and Pakistan and their media use in Malaysia: a uses and gratifications perspective639
20Islamic Advertising: the Academic Viewpoint637
21Advertising and promotion: an Islamic perspective629
22Political communication through a qualitative lens627
23Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia625
24The Islamic embrace of advertising: a study of TV advertising frameworks of selected OIC countries using the hierarchy of influences model623
25Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs623
26The role of communication in Nation Building: television advertising and acceptance in Malaysia618
27Television advertising regulations in Malaysia and the salience of ideals: the agenda-setting stance for nation building617
28The ‘Moral Panics’ behind television advertising regulation in Malaysia601
29Islamic IMC & the new norm600
30Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy596