IIUM Repository

Dr. Aida Mokhtar

Communication

IIUM

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Latest Additions

  1. Mokhtar, Aida (2019) Islamic and Western ethics in advertising. IIUM Journal of Human Sciences, 1 (2). pp. 1-9. E-ISSN 2682-8731
  2. Mokhtar, Aida and Ahmed Elyass Hussain, Souhaila (2019) Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion. Intellectual Discourse, 27 (Special Issue 2). pp. 855-888. ISSN 0128-4878 E-ISSN 2289-5639
  3. Mokhtar, Aida (2019) The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics Framework. Forum Komunikasi, 14 (1). pp. 1-22. ISSN 01278991 E-ISSN 01282379
  4. Mokhtar, Aida (2017) Television advertising regulations in Malaysia and the salience of ideals: the agenda-setting stance for nation building. In: MediAsia2017, 27th-29th October 2017, Kobe, Japan. (Unpublished)
  5. Mokhtar, Aida (2019) Islamic and Western ethics in communication. In: Communication Research Seminar 2019 (CORENA2019), 25th July 2019, Kuala Lumpur. (Unpublished)
  6. Mokhtar, Aida (2011) The ‘Moral Panics’ behind television advertising regulation in Malaysia. In: Seminar on New Media and Islamic Issues: Challenges and Opportunities, 26 September 2011, Kuala Lumpur. (Unpublished)
  7. Mokhtar, Aida and Mohd Rashid, Nurul Miza (2017) A comparative case study of refugees from Myanmar and Pakistan and their media use in Malaysia: a uses and gratifications perspective. In: International Conference on Forced Migration and Refugee Studies: Issues and Shifting Paradigms (ICMR 2017), 5th-7th December, 2017, Kuala Lumpur. (Unpublished)
  8. Mokhtar, Aida, ed. (2015) Youths media and politics: a new identity. UNIMAP, Kangar, Perlis. ISBN 978-967-0922-07-2
  9. Mokhtar, Aida (2015) A semiotic analysis of ‘Individualism’ and ‘Collectivism’: The Global Bersih 3.0 Website. In: Youths, Media, Politics: A New Identity. UNIMAP, Kangar, Perlis, pp. 29-41. ISBN 978-967-0922-07-2
  10. Alakklouk, Bader and Mokhtar, Aida (2017) Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia. Forum Komunikasi, 12 (1). pp. 71-103. ISSN 0127-8991 E-ISSN 0128-2379
  11. Mokhtar, Aida (2016) A framework for Islamic advertising: using Lavidge and Steiner's hierarchy of effects model. Intellectual Discourse, 24 (2). pp. 273-294. ISSN 0128-4878 E-ISSN 2289-5639
  12. Mokhtar, Aida (2018) Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs. In: The 5th Putrajaya International Conference On Children, Women, Elderly And People With Disabilities 2018, 8th June 2018, Bangi, Selangor. (Unpublished)
  13. Mokhtar, Aida (2019) Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy. In: 7th Putrajaya International Conference on Children, Women, Elderly and Persons with Disabilities 2019 (PiCCWED7), 23-24 February 2019, Bangi, Malaysia. (Unpublished)
  14. Mokhtar, Aida (2019) Advertising and promotion: an Islamic perspective. In: INHART Seminar Series: Advertising and Promotion: An Islamic Perspective, 10th April 2019, Kuala Lumpur. (Unpublished)
  15. Mokhtar, Aida (2019) The imbuement of cultural elements in television advertisements: an Islamic perspective. In: Muslims in Creative Media Industries (MiCMI 2019), 24th April 2019, Nilai, Negeri Sembilan. (Unpublished)
  16. Mokhtar, Aida (2015) The lavidge and steiner hierarchy of effects model for advertising: a framework of Islamic advertising. In: 6th Global Islamic Marketing Conference, 6-8 May 2015, Turkey. (Unpublished)
  17. Mokhtar, Aida and Samsudin, Sofiah and Sawari, Fuad (2016) Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience. In: International Seminar on Islamic Advertising 2016 (ISIA2016), 8th Dec. 2016, Kuala Lumpur. (Unpublished)
  18. Mokhtar, Aida and Mohd Rashid, Nurul Miza (2017) A uses and gratifications perspective on media use by refugees from Myanmar and Pakistan in Malaysia. In: International Conference on Forced Migration and Refugee Studies: Issues and Shifting Paradigms (ICMR 2017), 5th-7th December 2017, Kuala Lumpur, Malaysia. (Unpublished)
  19. Mokhtar, Aida (2017) Social media, youths and ethics. In: OIC Cultural Week: Global Cultural Program and Value Based leadership Training: Youth Cultural Empowerment Program, 27th November-1st December 2017, Kuala Lumpur. (Unpublished)
  20. Mokhtar, Aida (2018) Social media, Islam and ethics: a study of instagram use by students of a public university in Malaysia. In: International Conference On “Religion, Culture And Governance In The Contemporary World” (ICRCG2018), 3rd-4th October 2018, IIUM. (Unpublished)

Most Viewed Items

Item titleViews
1The role of communication in Nation Building: television advertising and acceptance in Malaysia1593
2The ‘moral panics’ behind television advertising regulations in Malaysia1466
3A semiotic analysis of print advertisements in the Malaysian General Elections 2013 Campaign1341
4The 'moral panics' behind television advertising regulation in Malaysia1110
5A multiple stakeholder perspective of the television advertising production process in Malaysia1042
6Islamic advertising: celebrating perfect moral vision943
7Islamic Advertising: the Academic Viewpoint700
8A semiotic analysis of ‘individualism’ and ‘collectivism’: the Global Bersih 3.0 website619
9Political communication through a qualitative lens329
10Fairclough's Critical Discourse Analysis (CDA) of television advertising production in selected OIC countries296
11The television advertising framework in Malaysia and the salience of ideals for Malay Muslims and Malaysians: a framing perspective for nation building224
12Uses and gratifications perspective on media use by refugees from Myanmar and Pakistan in Malaysia187
13Fairclough's critical discourse analysis of television advertising production in selected OIC countries168
14Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia154
15Social media, Islam and ethics: a study of instagram use by students of a public university in Malaysia152
16Embracing with love151
17A comparative case study of refugees from Myanmar and Pakistan and their media use in Malaysia: a uses and gratifications perspective142
18A string of phenomena : meta-ethnographic synthesis of qualitative studies and reviews of the advertising campaign of the 13th General Election in Malaysia137
19The facets model of effects and Islam in integrated marketing communication: the case of Gubugklakah in Indonesia136
20Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy135
21Muslim culture and marketing communication132
22A framework for Islamic advertising: using Lavidge and Steiner's hierarchy of effects model128
23A uses and gratifications perspective on media use by refugees from Myanmar and Pakistan in Malaysia125
24Television advertising regulations in Malaysia and the salience of ideals: the agenda-setting stance for nation building124
25Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience124
26Islam and advertising: the ideal stakeholder perspective123
27The ‘Moral Panics’ behind television advertising regulation in Malaysia118
28A semiotic analysis of ‘Individualism’ and ‘Collectivism’: The Global Bersih 3.0 Website115
29Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy115
30Social media, youths and ethics114