IIUM Repository

Dr. Aida Mokhtar

Communication

IIUM

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Latest Additions

  1. Mokhtar, Aida and Abdul Rahman, Laraiba (2021) Perception of Malaysian youths on the role of women in advertisements: the Goffman perspective. In: MENTION 2021, 23-25 November 2021, Online. (Unpublished)
  2. Mokhtar, Aida and Armelia, Mila (2021) The effects of Instagram beauty advertisements on female university students in Malaysia: a Lavidge and Steiner's Hierarchy Model of Effects and Islamic perspective. In: MENTION 2021, 23-25 November 2021, Online. (Unpublished)
  3. Mokhtar, Aida and Radin Ariff Taquiddin, Dewi Amira Dania (2021) Systematic literature review of studies on communication and Covid-19: and agenda setting theory perspective. In: MENTION 2021, 23-25 November 2021, Online. (Unpublished)
  4. Mokhtar, Aida and Wahid, Norashikin (2022) Food advertisements in Malaysia ideal tools for da'wah? In: International Convention on Sustaining the Development and Da'wah Moements 2022, 22/9/2022-23/9/2022, Online. (Unpublished)
  5. Mokhtar, Aida and Wahid, Norashikin (2021) The adoption of integrated marketing communication by B40 women in Malaysia: an Islamic perspective. Jurnal ‘Ulwan, 6 (2). pp. 119-143. ISSN 2600-7843
  6. Mokhtar, Aida and Wahid, Norashikin (2022) Disruptive innovation on websites: the case of Airbnb and Netflix. In: Covid-19: A Prismatic View. Communication and Media Centre (COMET), IIUM Gombak, pp. 82-111. ISBN 9789671987704
  7. Mokhtar, Aida and Bahari, Che Amnah (2021) Social media and Islamic ethics: an insight to instagram use by Muslim university students in Malaysia. Intellectual Discourse, 29 (1). pp. 175-206. ISSN 0128-4878 E-ISSN 2289-5639
  8. Mokhtar, Aida (2021) Islamic IMC & the new norm. In: INHART Halal & Toyyib Webinar Series 3/2021, 28 Mar 2021, Online. (Unpublished)
  9. Li, Mengyao and Mokhtar, Aida (2021) The moderating role of gender on the effect of Instagram advertising on university students in Malaysia using AIDA model. In: Virtual International Halal Science Conference 21: "Enhancing and Strengthening Halal Industry through Science", 13th-14th July 2021, Kuala Lumpur.
  10. Mokhtar, Aida (2021) BRANDS AND DISABILITY INCLUSION: AN INSIGHT TO THE NEW NORMAL. In: Putrajaya International Conference On Children, Women, Elderly And Persons with Disabilities, 20 February 2021, Online. (Unpublished)
  11. Fikriyudin, and Ramdani, M. R. and Abdullah, and Mokhtar, Aida (2020) The identification of cultural symbols in Maybank advertisements by malay university students. Asia Journal of Applied Communication, 9 (1). pp. 307-326. ISSN 2682-7506 E-ISSN 2682-7506
  12. Mokhtar, Aida (2019) Islamic and Western ethics in advertising. IIUM Journal of Human Sciences, 1 (2). pp. 1-9. E-ISSN 2682-8731
  13. Mokhtar, Aida and Ahmed Elyass Hussain, Souhaila (2019) Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion. Intellectual Discourse, 27 (Special Issue 2). pp. 855-888. ISSN 0128-4878 E-ISSN 2289-5639
  14. Mokhtar, Aida (2019) The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics Framework. Forum Komunikasi, 14 (1). pp. 1-22. ISSN 01278991 E-ISSN 01282379
  15. Mokhtar, Aida (2017) Television advertising regulations in Malaysia and the salience of ideals: the agenda-setting stance for nation building. In: MediAsia2017, 27th-29th October 2017, Kobe, Japan. (Unpublished)
  16. Mokhtar, Aida (2019) Islamic and Western ethics in communication. In: Communication Research Seminar 2019 (CORENA2019), 25th July 2019, Kuala Lumpur. (Unpublished)
  17. Mokhtar, Aida (2011) The ‘Moral Panics’ behind television advertising regulation in Malaysia. In: Seminar on New Media and Islamic Issues: Challenges and Opportunities, 26 September 2011, Kuala Lumpur. (Unpublished)
  18. Mokhtar, Aida and Mohd Rashid, Nurul Miza (2017) A comparative case study of refugees from Myanmar and Pakistan and their media use in Malaysia: a uses and gratifications perspective. In: International Conference on Forced Migration and Refugee Studies: Issues and Shifting Paradigms (ICMR 2017), 5th-7th December, 2017, Kuala Lumpur. (Unpublished)
  19. Mokhtar, Aida, ed. (2015) Youths media and politics: a new identity. UNIMAP, Kangar, Perlis. ISBN 978-967-0922-07-2
  20. Mokhtar, Aida (2015) A semiotic analysis of ‘Individualism’ and ‘Collectivism’: The Global Bersih 3.0 Website. In: Youths, Media, Politics: A New Identity. UNIMAP, Kangar, Perlis, pp. 29-41. ISBN 978-967-0922-07-2

Most Viewed Items

Item titleViews
1The facets model of effects and Islam in integrated marketing communication: the case of Gubugklakah in Indonesia700
2Social media, Islam and ethics: a study of instagram use by students of a public university in Malaysia511
3Islam and advertising: the ideal stakeholder perspective403
4The ‘moral panics’ behind television advertising regulations in Malaysia349
5The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics Framework337
6A string of phenomena : meta-ethnographic synthesis of qualitative studies and reviews of the advertising campaign of the 13th General Election in Malaysia336
7A semiotic analysis of ‘individualism’ and ‘collectivism’: the Global Bersih 3.0 website317
8Islamic Advertising: the Academic Viewpoint317
9The television advertising framework in Malaysia and the salience of ideals for Malay Muslims and Malaysians: a framing perspective for nation building312
10Fairclough's Critical Discourse Analysis (CDA) of television advertising production in selected OIC countries311
11The role of communication in Nation Building: television advertising and acceptance in Malaysia309
12A comparative case study of refugees from Myanmar and Pakistan and their media use in Malaysia: a uses and gratifications perspective309
13Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion309
14The lavidge and steiner hierarchy of effects model for advertising: a framework of Islamic advertising308
15Islamic and Western ethics in advertising304
16Political communication through a qualitative lens303
17Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia294
18A multiple stakeholder perspective of the television advertising production process in Malaysia293
19A framework for Islamic advertising: using Lavidge and Steiner's hierarchy of effects model292
20Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy289
21Embracing with love288
22The identification of cultural symbols in Maybank advertisements by malay university students287
23Islamic and Western ethics in communication283
24The 'moral panics' behind television advertising regulation in Malaysia280
25Islamic advertising: celebrating perfect moral vision278
26Fairclough's critical discourse analysis of television advertising production in selected OIC countries278
27Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy276
28An examination of television advertising production in selected OIC countries using a hierarchy of influences model274
29Uses and gratifications perspective on media use by refugees from Myanmar and Pakistan in Malaysia270
30Social media, youths and ethics269