IIUM Repository

Dr. Aida Mokhtar

Communication

IIUM

Profile Picture

Latest Additions

  1. Mokhtar, Aida and Bahari, Che Amnah (2021) Social media and Islamic ethics: an insight to instagram use by Muslim university students in Malaysia. Intellectual Discourse, 29 (1). pp. 175-206. ISSN 0128-4878 E-ISSN 2289-5639
  2. Mokhtar, Aida (2021) Islamic IMC & the new norm. In: INHART Halal & Toyyib Webinar Series 3/2021, 28 Mar 2021, Online. (Unpublished)
  3. Li, Mengyao and Mokhtar, Aida (2021) The moderating role of gender on the effect of Instagram advertising on university students in Malaysia using AIDA model. In: Virtual International Halal Science Conference 21: "Enhancing and Strengthening Halal Industry through Science", 13th-14th July 2021, Kuala Lumpur.
  4. Mokhtar, Aida (2021) BRANDS AND DISABILITY INCLUSION: AN INSIGHT TO THE NEW NORMAL. In: Putrajaya International Conference On Children, Women, Elderly And Persons with Disabilities, 20 February 2021, Online. (Unpublished)
  5. Fikriyudin, and Ramdani, M. R. and Abdullah, and Mokhtar, Aida (2020) The identification of cultural symbols in Maybank advertisements by malay university students. Asia Journal of Applied Communication, 9 (1). pp. 307-326. ISSN 2682-7506 E-ISSN 2682-7506
  6. Mokhtar, Aida (2019) Islamic and Western ethics in advertising. IIUM Journal of Human Sciences, 1 (2). pp. 1-9. E-ISSN 2682-8731
  7. Mokhtar, Aida and Ahmed Elyass Hussain, Souhaila (2019) Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion. Intellectual Discourse, 27 (Special Issue 2). pp. 855-888. ISSN 0128-4878 E-ISSN 2289-5639
  8. Mokhtar, Aida (2019) The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics Framework. Forum Komunikasi, 14 (1). pp. 1-22. ISSN 01278991 E-ISSN 01282379
  9. Mokhtar, Aida (2017) Television advertising regulations in Malaysia and the salience of ideals: the agenda-setting stance for nation building. In: MediAsia2017, 27th-29th October 2017, Kobe, Japan. (Unpublished)
  10. Mokhtar, Aida (2019) Islamic and Western ethics in communication. In: Communication Research Seminar 2019 (CORENA2019), 25th July 2019, Kuala Lumpur. (Unpublished)
  11. Mokhtar, Aida (2011) The ‘Moral Panics’ behind television advertising regulation in Malaysia. In: Seminar on New Media and Islamic Issues: Challenges and Opportunities, 26 September 2011, Kuala Lumpur. (Unpublished)
  12. Mokhtar, Aida and Mohd Rashid, Nurul Miza (2017) A comparative case study of refugees from Myanmar and Pakistan and their media use in Malaysia: a uses and gratifications perspective. In: International Conference on Forced Migration and Refugee Studies: Issues and Shifting Paradigms (ICMR 2017), 5th-7th December, 2017, Kuala Lumpur. (Unpublished)
  13. Mokhtar, Aida, ed. (2015) Youths media and politics: a new identity. UNIMAP, Kangar, Perlis. ISBN 978-967-0922-07-2
  14. Mokhtar, Aida (2015) A semiotic analysis of ‘Individualism’ and ‘Collectivism’: The Global Bersih 3.0 Website. In: Youths, Media, Politics: A New Identity. UNIMAP, Kangar, Perlis, pp. 29-41. ISBN 978-967-0922-07-2
  15. Alakklouk, Bader and Mokhtar, Aida (2017) Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia. Forum Komunikasi, 12 (1). pp. 71-103. ISSN 0127-8991 E-ISSN 0128-2379
  16. Mokhtar, Aida (2016) A framework for Islamic advertising: using Lavidge and Steiner's hierarchy of effects model. Intellectual Discourse, 24 (2). pp. 273-294. ISSN 0128-4878 E-ISSN 2289-5639
  17. Mokhtar, Aida (2018) Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs. In: The 5th Putrajaya International Conference On Children, Women, Elderly And People With Disabilities 2018, 8th June 2018, Bangi, Selangor. (Unpublished)
  18. Mokhtar, Aida (2019) Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy. In: 7th Putrajaya International Conference on Children, Women, Elderly and Persons with Disabilities 2019 (PiCCWED7), 23-24 February 2019, Bangi, Malaysia. (Unpublished)
  19. Mokhtar, Aida (2019) Advertising and promotion: an Islamic perspective. In: INHART Seminar Series: Advertising and Promotion: An Islamic Perspective, 10th April 2019, Kuala Lumpur. (Unpublished)
  20. Mokhtar, Aida (2019) The imbuement of cultural elements in television advertisements: an Islamic perspective. In: Muslims in Creative Media Industries (MiCMI 2019), 24th April 2019, Nilai, Negeri Sembilan. (Unpublished)

Most Viewed Items

Item titleViews
1The role of communication in Nation Building: television advertising and acceptance in Malaysia1896
2The ‘moral panics’ behind television advertising regulations in Malaysia1787
3A semiotic analysis of print advertisements in the Malaysian General Elections 2013 Campaign1596
4The 'moral panics' behind television advertising regulation in Malaysia1389
5A multiple stakeholder perspective of the television advertising production process in Malaysia1315
6Islamic advertising: celebrating perfect moral vision1208
7Islamic Advertising: the Academic Viewpoint966
8A semiotic analysis of ‘individualism’ and ‘collectivism’: the Global Bersih 3.0 website915
9Social media, Islam and ethics: a study of instagram use by students of a public university in Malaysia663
10Political communication through a qualitative lens613
11Fairclough's Critical Discourse Analysis (CDA) of television advertising production in selected OIC countries612
12The facets model of effects and Islam in integrated marketing communication: the case of Gubugklakah in Indonesia549
13The television advertising framework in Malaysia and the salience of ideals for Malay Muslims and Malaysians: a framing perspective for nation building509
14Islam and advertising: the ideal stakeholder perspective451
15Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia445
16Uses and gratifications perspective on media use by refugees from Myanmar and Pakistan in Malaysia439
17Fairclough's critical discourse analysis of television advertising production in selected OIC countries436
18Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy425
19A comparative case study of refugees from Myanmar and Pakistan and their media use in Malaysia: a uses and gratifications perspective424
20Embracing with love422
21A framework for Islamic advertising: using Lavidge and Steiner's hierarchy of effects model415
22A string of phenomena : meta-ethnographic synthesis of qualitative studies and reviews of the advertising campaign of the 13th General Election in Malaysia409
23The lavidge and steiner hierarchy of effects model for advertising: a framework of Islamic advertising388
24Advertisements as reflections of ideals:Shari’ah-compliant advertisements for the Muslim target audience384
25The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics Framework383
26A uses and gratifications perspective on media use by refugees from Myanmar and Pakistan in Malaysia375
27Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy370
28Islamic and Western ethics in communication366
29Social media, youths and ethics365
30Muslim culture and marketing communication361