1 | The facets model of effects and Islam in integrated marketing communication: the case of Gubugklakah in Indonesia | 1060 |
2 | Social media, Islam and ethics: a study of instagram use by students of a public university in Malaysia | 707 |
3 | The ‘moral panics’ behind television advertising
regulations in Malaysia | 618 |
4 | Islam and advertising: the ideal stakeholder perspective | 594 |
5 | A semiotic analysis of ‘individualism’ and ‘collectivism’: the Global Bersih 3.0 website | 592 |
6 | Social media and Islamic ethics: an insight to instagram use by Muslim university students in Malaysia | 556 |
7 | The identification of cultural symbols in Maybank advertisements by malay university students | 551 |
8 | Fairclough's Critical Discourse Analysis (CDA) of television advertising production in selected OIC countries | 537 |
9 | The television advertising framework in Malaysia and the salience of ideals for Malay Muslims and Malaysians: a framing perspective for nation building | 534 |
10 | The lavidge and steiner hierarchy of effects model for advertising: a framework of Islamic advertising | 527 |
11 | Social media, youths and ethics | 526 |
12 | A string of phenomena : meta-ethnographic synthesis of qualitative studies and reviews of the advertising campaign of the 13th General Election in Malaysia | 522 |
13 | The advertising practitioner and the imbuement
of Al-Ghazali’s Islamic ethics Framework | 521 |
14 | Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion | 519 |
15 | Islamic and Western ethics in advertising | 513 |
16 | Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy | 512 |
17 | A comparative case study of refugees from Myanmar and Pakistan and their media use in Malaysia: a uses and gratifications perspective | 504 |
18 | Political communication through a qualitative lens | 502 |
19 | Islamic Advertising: the Academic Viewpoint | 501 |
20 | The role of communication in Nation Building: television advertising and acceptance in Malaysia | 492 |
21 | Advertising and promotion: an Islamic perspective | 491 |
22 | The 'moral panics' behind television advertising regulation in Malaysia | 483 |
23 | A multiple stakeholder perspective of the television advertising production process in Malaysia | 483 |
24 | Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs | 478 |
25 | Television advertising regulations in Malaysia and the salience of ideals: the agenda-setting stance for nation building | 476 |
26 | Embracing with love | 474 |
27 | The ‘Moral Panics’ behind television advertising regulation in Malaysia | 474 |
28 | Uses and gratifications perspective on media use by refugees from Myanmar and Pakistan in Malaysia | 473 |
29 | Empowerment through advertisements: the social responsible role of depicting images of special needs for normalcy | 471 |
30 | A framework for Islamic advertising: using Lavidge and Steiner's hierarchy of effects model | 467 |