Islamic IMC & the new norm

Mokhtar, Aida (2021) Islamic IMC & the new norm. In: INHART Halal & Toyyib Webinar Series 3/2021, 28 Mar 2021, Online. (Unpublished)

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Abstract

The new norm has helped shaped the usage of Integrated Marketing Communication (IMC). The new norm has spurred the transformation of IMC to digisation. Islamic principles still apply despite the recent developments of IMC. As the vicegerent of Allah SWT and 'abd with the purpose of life to worship Him, Muslim key players of marketing communication need to adhere to the primary and secondary sources of Islam, Enjoining Good and Forbidding Evil is the key principle of Islamic IMC which ensures that lenient and conservative members of the Muslim market are educated of Islamic values.

Item Type:	Conference or Workshop Item (Speech/Talk)
Additional Information:	2646/89653
Uncontrolled Keywords:	Islamic IMC, Malaysia, halal, promotions
Subjects:	P Language and Literature > P Philology. Linguistics > P94 Communication and Islam
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication Kulliyyah of Islamic Revealed Knowledge and Human Sciences
Depositing User:	Dr. Aida Mokhtar
Date Deposited:	21 Jun 2021 20:02
Last Modified:	21 Jun 2021 20:02
URI:	http://irep.iium.edu.my/id/eprint/89653

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