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Social media and Islamic ethics: an insight to instagram use by Muslim university students in Malaysia

Mokhtar, Aida and Bahari, Che Amnah (2021) Social media and Islamic ethics: an insight to instagram use by Muslim university students in Malaysia. Intellectual Discourse, 29 (1). pp. 175-206. ISSN 0128-4878 E-ISSN 2289-5639

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Abstract

Instagram is one of the more popular social media platforms in Malaysia and was the focus of the study. Muslims ought to use Instagram according to Islamic ethics, as Islam is a way of life that permeates their lifestyle. The study’s purpose was to examine the usage of Instagram by Muslim students of an Islamic university in Malaysia. Using Social Cognitive Theory, the study adopted a phenomenological research design involving interviews of 24 students. The findings depicted that Instagram was used in an Islamic manner by most Muslim students interviewed and that most were dissatisfied with Instagram features and hence, gave recommendations. The Islamic orientation in their university helped with. The study is important as it provides recommendations to Instagram and marketing communicators on the ideal ambience of a social media platform for Muslim university students.

Item Type: Article (Journal)
Uncontrolled Keywords: Instagram use, Islamic Ethics, Social Cognitive Theory, university students, Malaysia
Subjects: P Language and Literature > P Philology. Linguistics > P87 Communication. Mass media
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Fiqh and Usul al-Fiqh
Depositing User: Dr. Aida Mokhtar
Date Deposited: 18 Jun 2021 11:45
Last Modified: 18 Jun 2021 11:51
URI: http://irep.iium.edu.my/id/eprint/90306

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