A semiotic analysis of print advertisements in the Malaysian General Elections 2013 Campaign

Mokhtar, Aida (2013) A semiotic analysis of print advertisements in the Malaysian General Elections 2013 Campaign. In: International GE 13 Seminar, 7-8 July 2013, Gombak. (Unpublished)

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Abstract

The campaigning in the General Elections 2013 proved to be an interesting moment for Malaysians with the existence of close competition between the political parties. A semiotics analysis was carried out on selected unduplicated print advertisements taken from Utusan Malaysia and the New Straits Times. There were three analysts from the main ethnic groups in Malaysia: the Malay, Chinese and Indian groups. The findings of this research study found that the analysts had different interpretations of the print advertisements in terms of the themes and signs identified.

Item Type:	Conference or Workshop Item (Full Paper)
Additional Information:	2646/35377
Uncontrolled Keywords:	semiotic analysis, print advertisement, election
Subjects:	H Social Sciences > H Social Sciences (General)
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User:	Dr. Aida Mokhtar
Date Deposited:	06 Feb 2014 16:51
Last Modified:	30 Dec 2014 15:19
URI:	http://irep.iium.edu.my/id/eprint/35377

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