Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs

Mokhtar, Aida (2018) Advertisements as shapers of social reality: a study of apple advertisements and their depiction of technology use for empowering people with special needs. In: The 5th Putrajaya International Conference On Children, Women, Elderly And People With Disabilities 2018, 8th June 2018, Bangi, Selangor. (Unpublished)

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Abstract

Disabled children in Malaysia should not be discriminated yet they encounter discriminatory treatment by being pitied, community and religious leaders believe that disabled children should be treated like normal, there was the issue of who is caring for them in future. For inclusion to happen, support needs to be provided to people with disabilities. The paper examines advertisements by Apple that showcase gadgets that provide support for the disabled using critical discourse analysis.

Item Type:	Conference or Workshop Item (Slide Presentation)
Additional Information:	2646/72830
Uncontrolled Keywords:	disability, Apple, CDA
Subjects:	P Language and Literature > P Philology. Linguistics > P87 Communication. Mass media
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication Kulliyyah of Islamic Revealed Knowledge and Human Sciences
Depositing User:	Dr. Aida Mokhtar
Date Deposited:	28 Jun 2019 17:02
Last Modified:	28 Jun 2019 17:02
URI:	http://irep.iium.edu.my/id/eprint/72830

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