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Muslim consumers’ perceptions on counterfeit cosmetics

Nor Zaidi, Farah Lynn Amira and Jamaludin, Mohammad Aizat and Tukiran, Nur Azira (2022) Muslim consumers’ perceptions on counterfeit cosmetics. Malaysian Journal of Syariah and Law, 10 (1). pp. 76-82. ISSN 1985-7454 E-ISSN 2590-4396

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In conjunction with the rise of the Muslim population and beauty awareness, the halal cosmetic industry is expected to grow significantly. This growth serves as an opportunity for the cosmetic industry in Malaysia to bring out a lot of new cosmetic products into the industry. However, it can lead to strengthen the market competition which then resulting in the emergence of counterfeit and unlicensed cosmetic and beauty products into the local market. Despite the growing potential of halal cosmetic industry, consumers are not being exposed sufficiently to the importance of halalan tayyiban in a cosmetic product. This study will analyze the influence of religiosity, brand consciousness and demographic background towards perception of Muslim consumers on counterfeit cosmetic products. Data for this study are extracted from existing literatures in the research area of Halal cosmetic industry in local and outside Malaysia. This study will give the opportunity for future researchers to expand the area of research of halal cosmetics and will be essential for future developments in the halal cosmetics industry itself.

Item Type: Article (Journal)
Uncontrolled Keywords: counterfeit cosmetics, perception, halal, brand consciousness, religiosity
Subjects: BPH Islamic Economics
BPH Islamic Economics > BPH107 Halal cosmetics
BPH Islamic Economics > BPH114 Consumption. Halal issues
BPH Islamic Economics > BPH117 Consumption. Halal issues. Standards. Certification. Halal status
BPH Islamic Economics > BPH122 Consumption. Halal issues. Specific products. Food and drink
H Social Sciences > HF Commerce
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): International Institute for Halal Research and Training (INHART)
Depositing User: Dr. Mohammad Aizat Jamaludin
Date Deposited: 10 Nov 2022 09:14
Last Modified: 10 Nov 2022 09:18
URI: http://irep.iium.edu.my/id/eprint/101180

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