IIUM Repository

Prof. Dr Ahasanul Haque

KULLIYYAH OF ECONOMICS AND MANAGEMENT SCIENCES

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Latest Additions

  1. Haque, A. K. M. Ahasanul and Ulfy, Mohammad Arije and Hossain, Abul and Huda, Nazmul (2025) Impact of service quality dimensions on patients’ satisfaction: a study on private hospital healthcare service in Dhaka. International Journal of Innovative Research and Publications, 5 (12). pp. 64-82. E-ISSN 2785-826X
  2. Haque, A. K. M. Ahasanul and Chowdhury, Naila Anwar and Ulfy, Mohammad Arije (2025) Foreign products purchase intention: remarkable facts of Bangladeshi consumers. Lulu Press, United States of America.
  3. Haque, A. K. M. Ahasanul and Barry, Moussa (2025) Exploring factors affecting consumers' intention towards AI-enabled robotic waiter restaurant services in Guinea: a conceptual framework. In: Web 3.0 Unleashed: Transforming Experiences with AR, AI, and Immersive Technologies. Emerald Publishing Limited, pp. 175-196.
  4. Barry, Moussa and Haque, A. K. M. Ahasanul (2025) Factors affecting the acceptance of ChatGPT: a study of Malaysian university students. In: Web 3.0 Unleashed: Transforming Experiences with AR, AI, and Immersive Technologies. Emerald Publishing Limited, pp. 1-20. ISBN 978-1-83708-725-9
  5. Ulfy, Mohammad Arije and Haque, A. K. M. Ahasanul and Abdul Razak, Dzuljastri and Che Embi, Nor Azizan (2025) Impact of ESG integration on maintaining consumer trust towards sustainable packaging in Bangladesh. International Journal of Innovative Research and Publications, 5 (12). pp. 83-101. E-ISSN 2785-826X
  6. Uzir, Md Uzir Hossain and Bukari, Zakari and Abdul Hamid, Abu Bakar and Abdul Latiff, Ahmad Shaharudin and Haque, A. K. M. Ahasanul (2025) Brand trust and brand loyalty in electronics home appliances in Bangladesh: moderating role of demography and brand-origin, social media and its usage duration. Journal for Global Business Advancement, 17 (2). pp. 227-255. ISSN 1746-966X E-ISSN 1746-9678
  7. Mokhtar, Aida and Kasirye, Faiswal and Md. Sawari, Mohd. Fuad and Awang Abd. Rahman @ Jusoh, Amilah and Haque, A. K. M. Ahasanul (2025) Development of a model for advertising professionalism from the Maqasid Al-Shari’ah perspective. Intellectual Discourse, 33 (3). pp. 1071-1100. ISSN 0128-4878 E-ISSN 2289-5639
  8. Haque, A. K. M. Ahasanul and Maruf, Tarekol Islam and Akther, Naznin and Kabir, Sardar Md Humayun and Anis, Zohurul (2025) Users behavioral intentions in adoption of AI-enabled robotic waiter services. Journal of Dalian University of Technology, 32 (7). pp. 1-21. ISSN 1000-8608
  9. Islam, Md. Asadul and Haque, A. K. M. Ahasanul and Rahman, Mahfuzur and Polay, Dieu Hack and Mas, Francesca (2025) Knowledge-sharing Behaviour Through Leadership and Culture: The Moderating Role of Job Autonomy and Gender. FIIB Business Review. E-ISSN 2455-2658
  10. Ulfy, Mohammad Arije and Haque, A. K. M. Ahasanul and Huda, Md. Nazmul (2025) Integration of artificial intelligence in biodegradable plastic packaging design: exploring stakeholder attitudes. International Journal of Research and Innovation in Social Science, 9 (6). pp. 1728-1737. ISSN 2454-6186
  11. Haque, A. K. M. Ahasanul and Maruf, Tarekol Islam and Uddin, Md Nazim and Anis, Md Zohurul (2025) Empowerment of sustainable community health through the application of the theory of Maqasid al-Shariah. Asia Pacific Journal of Health Management, 20 (2). pp. 1-16. ISSN 1833-3818 E-ISSN 2204-3136
  12. Barry, Moussa and Haque, A. K. M. Ahasanul (2025) Determining drivers of Muslim consumers’ intention to use mobile commerce in Malaysia. Int. J. Islamic Marketing and Branding, 16 (3). pp. 266-287. ISSN 2055-0944 E-ISSN 2055-0952
  13. Barry, Moussa and Haque, A. K. M. Ahasanul and Jan, Muhammad Tahir (2025) Determinants of consumers’ intention to use mobile commerce: DeLone and McLean perspective. International Journal of Economics, Management and Accounting, 33 (1). pp. 187-210. ISSN 1394-7680 E-ISSN 2462-1420
  14. Kaniz, Afroza and Ulfy, Mohammad Arije and Haque, A. K. M. Ahasanul (2025) Determinants of technology acceptance towards 5g mobile repurchase intention: an empirical Study on Malaysian customer satisfaction. INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES, 15 (6). pp. 265-284. E-ISSN 2222-6990
  15. Khan, Md Irfanuzzaman and Tarofder, Arun Kumar and Gopinathan, Sharmini and Haque, A. K. M. Ahasanul (2025) Designing authentic customer-chatbot interactions: a necessary condition analysis of emotional intelligence and anthropomorphic features in human- computer interaction. International Journal Of Human–Computer Interaction. pp. 1-18. ISSN 10447318 E-ISSN 15327590
  16. Haque, A K M Ahasanul and Agarwal, Khushbu (2024) Effectiveness of social media marketing as a sustainable futuristic tool for consumer decision-making process. In: Sustainable Strategic Business Infrastructure Development and Contemporary Digital Practices in Industry 5.0. Apple Academic Press, Taylor and Francis Group, New York, United States, pp. 289-300. ISBN 978-1-77491-626-1
  17. Uddin, Md Nazim and Haque, A K M Ahasanul and Nahar, Lutfun (2024) The management of outreach and poverty reduction in microfinance institutions in South Asia. In: 15th Global Islamic Marketing Conference, October 1-3, 2024, Tunisia.
  18. Haque, A K M Ahasanul and Bah, Aissatou Fatoumata and Uddin, Md Nazim and Maruf, Tarekol Islam (2024) Analyzing the underlying factors of counterfeit mobile phone purchases: a Malaysian consumer study. In: 15th Global Islamic Marketing Conference, October 1-3, 2024, Tunisia.
  19. Uddin, Md Nazim and Haque, A K M Ahasanul and Anis, Zohurul (2024) The challenges and opportunities of COVID-19 for Islamic microfinance institutions in Bangladesh. In: 14th Global Islamic Marketing Conference, September 27-29, 2023, Tbilisi –Georgia.
  20. Uddin, Md Nazim and Haque, A K M Ahasanul and Nuruzzaman, Md. and Nahar, Lutfun (2024) Impact of sustainability mediated by corporate governance in extra large size microfinance institutions of Bangladesh. In: 14th Global Islamic Marketing Conference,, September 27-29, 2023, Tbilisi –Georgia.

Most Viewed Items

Item titleViews
1Factors influencing the use of e-wallet as a payment method among Malaysian young adults2829
2The movement control order (MCO) for Covid-19 crisis and its impact on tourism and hospitality sector in Malaysia1519
3Study on consumer perception towards online ticketing in Malaysia 1422
4Key success factors of online food ordering services: an empirical study1405
5Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers1382
6Is Bangladeshi RMG sector fit in the global apparel business? analyses the supply chain management1357
7Factors Influencing Customer Satisfaction towards E-shopping in Malaysia1356
8Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia1347
9Factors influencing employee performance in the organization: an exploratory study of private organization in Bangladesh 1334
10Assessing the impact of advertisement towards Malay consumers: an empirical study of fast food restaurants in Malaysia1327
11Consumers purchase intention of halal brand products in Bosnia and Herzegovina: extension version of theory planned behaviour1316
12Islamic banking in Malaysia: a study of attitudinal differences of Malaysian customers1305
13Exploring critical factors influencing tourists’ perception in selection of destination: structural equation modelling approach on Bangladeshi market1303
14Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’1283
15The effects of visual merchandising and price sensitivity on impulse purchase behaviour among young apparel shoppers in Bangladesh1279
16Factors influencing the online book purchase behaviour: a conceptual map on Malaysian Muslim students1252
17Influence of affecting attributes on tourist behavioural intention to visit Malaysia as a halal tourism destination1234
18Communicating shari’ah-compliant brands of tourism in Malaysia1233
19Exploring influencing factors for the selection of mobile phone service providers: A structural equational modeling (SEM) approach on Malaysian consumers1226
20Authentic leadership effect on pharmacists job stress and satisfaction during COVID-19 pandemic: Malaysian perspective1224
21What makes tourists satisfied? an empirical study on Malaysian Islamic tourist destination1221
22Validating Technology-Organization Environment (TOE) framework in web 2.0 adoption in supply chain management1216
23Competitive advantages through IT-enabled Supply Chain Management (SCM) context1214
24An empirical study towards consumer perception in selecting mobile telecom service providers in Malaysia1206
25Exploring the relationship between religiosity, ethnocentrism and corporate image: young Muslim consumers perspective1204
26Measuring students’ perception towards university selection: an empirical investigation on Malaysian postgraduate students1201
27The effect of multidimensional perceived value on customer loyalty towards retailers: the mediating role of customer satisfaction1190
28The effects of hedonic, utilitarian and social value on generation Z students’ towards e-shopping intention: a mediating role of e- satisfaction1185
29The effect of different media ads on consumer’s purchase intension: a pragmatic exploration on the Bangladeshi fast food industry1185
30Customer satisfaction mobile phone services: an empirical study on Grameen Phone (GP) and Banglalink (BL) in Bangladesh1178