IIUM Repository

Prof. Dr Ahasanul Haque

KULLIYYAH OF ECONOMICS AND MANAGEMENT SCIENCES

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Latest Additions

  1. Mohammad Zubair, N and Haque, A. K. M. Ahasanul and Khan, Md Zonayet and Ahmed, Salma (2026) How Artificial Intelligence and digital marketing shape online purchase intention: the mediating role of perceived value in Bangladesh’s e-commerce market. International Journal of Business and Technology Management, 8 (3). pp. 849-865. E-ISSN 2682-7646
  2. Mohd Nazri, Farahana and Suib, Fatin Husna and Ahmad Suki, Amirah and Haque, A. K. M. Ahasanul (2026) Exploring sustainable digital marketing practices of youth entrepreneurs: a qualitative case study. International Journal of Entrepreneurship and Management Practises, 9 (34). pp. 381-393. E-ISSN 2600-8750
  3. Tarofder, Arun Kumar and Khan, Md Irfanuzzaman and Azam, Ferdous and Haque, A. K. M. Ahasanul and Nawaz, Nishad (2026) How do service robots generate customer value? Rethinking service robot acceptance model (sRAM) through necessary condition analysis. Acta Psychologica, 270 (10). pp. 1-14.
  4. Ulfy, Mohammad Arije and Haque, A. K. M. Ahasanul and Huda, Md Nazmul (2026) The impact of service quality and destination image towards tourists’ revisit intention on cox’s bazar marine tourism in Bangladesh. Journal of Quality Assurance in Hospitality & Tourism, 27 (NA). pp. 1-16. ISSN 1528-008X E-ISSN 1528-0098
  5. Haque, A. K. M. Ahasanul and Ahmad Suki, Amirah and Maruf, Tarekol Islam and Hossain, Md. Uzir and Md Kowsar, Ahmed (2026) Shaping customer attitudes: the role of AI-driven robotic waiters in restaurant business. International Journal of Hospitality and Tourism Systems, 19 (1). pp. 19-35. ISSN 0974-6250
  6. Haque, A. K. M. Ahasanul and Ulfy, Mohammad Arije and Hossain, Abul and Huda, Nazmul (2025) Impact of service quality dimensions on patients’ satisfaction: a study on private hospital healthcare service in Dhaka. International Journal of Innovative Research and Publications, 5 (12). pp. 64-82. E-ISSN 2785-826X
  7. Haque, A. K. M. Ahasanul and Chowdhury, Naila Anwar and Ulfy, Mohammad Arije (2025) Foreign products purchase intention: remarkable facts of Bangladeshi consumers. Lulu Press, United States of America.
  8. Haque, A. K. M. Ahasanul and Barry, Moussa (2025) Exploring factors affecting consumers' intention towards AI-enabled robotic waiter restaurant services in Guinea: a conceptual framework. In: Web 3.0 Unleashed: Transforming Experiences with AR, AI, and Immersive Technologies. Emerald Publishing Limited, pp. 175-196.
  9. Barry, Moussa and Haque, A. K. M. Ahasanul (2025) Factors affecting the acceptance of ChatGPT: a study of Malaysian university students. In: Web 3.0 Unleashed: Transforming Experiences with AR, AI, and Immersive Technologies. Emerald Publishing Limited, pp. 1-20. ISBN 978-1-83708-725-9
  10. Ulfy, Mohammad Arije and Haque, A. K. M. Ahasanul and Abdul Razak, Dzuljastri and Che Embi, Nor Azizan (2025) Impact of ESG integration on maintaining consumer trust towards sustainable packaging in Bangladesh. International Journal of Innovative Research and Publications, 5 (12). pp. 83-101. E-ISSN 2785-826X
  11. Uzir, Md Uzir Hossain and Bukari, Zakari and Abdul Hamid, Abu Bakar and Abdul Latiff, Ahmad Shaharudin and Haque, A. K. M. Ahasanul (2025) Brand trust and brand loyalty in electronics home appliances in Bangladesh: moderating role of demography and brand-origin, social media and its usage duration. Journal for Global Business Advancement, 17 (2). pp. 227-255. ISSN 1746-966X E-ISSN 1746-9678
  12. Mokhtar, Aida and Kasirye, Faiswal and Md. Sawari, Mohd. Fuad and Awang Abd. Rahman @ Jusoh, Amilah and Haque, A. K. M. Ahasanul (2025) Development of a model for advertising professionalism from the Maqasid Al-Shari’ah perspective. Intellectual Discourse, 33 (3). pp. 1071-1100. ISSN 0128-4878 E-ISSN 2289-5639
  13. Haque, A. K. M. Ahasanul and Maruf, Tarekol Islam and Akther, Naznin and Kabir, Sardar Md Humayun and Anis, Zohurul (2025) Users behavioral intentions in adoption of AI-enabled robotic waiter services. Journal of Dalian University of Technology, 32 (7). pp. 1-21. ISSN 1000-8608
  14. Islam, Md. Asadul and Haque, A. K. M. Ahasanul and Rahman, Mahfuzur and Polay, Dieu Hack and Mas, Francesca (2025) Knowledge-sharing Behaviour Through Leadership and Culture: The Moderating Role of Job Autonomy and Gender. FIIB Business Review. E-ISSN 2455-2658
  15. Ulfy, Mohammad Arije and Haque, A. K. M. Ahasanul and Huda, Md. Nazmul (2025) Integration of artificial intelligence in biodegradable plastic packaging design: exploring stakeholder attitudes. International Journal of Research and Innovation in Social Science, 9 (6). pp. 1728-1737. ISSN 2454-6186
  16. Haque, A. K. M. Ahasanul and Maruf, Tarekol Islam and Uddin, Md Nazim and Anis, Md Zohurul (2025) Empowerment of sustainable community health through the application of the theory of Maqasid al-Shariah. Asia Pacific Journal of Health Management, 20 (2). pp. 1-16. ISSN 1833-3818 E-ISSN 2204-3136
  17. Barry, Moussa and Haque, A. K. M. Ahasanul (2025) Determining drivers of Muslim consumers’ intention to use mobile commerce in Malaysia. Int. J. Islamic Marketing and Branding, 16 (3). pp. 266-287. ISSN 2055-0944 E-ISSN 2055-0952
  18. Barry, Moussa and Haque, A. K. M. Ahasanul and Jan, Muhammad Tahir (2025) Determinants of consumers’ intention to use mobile commerce: DeLone and McLean perspective. International Journal of Economics, Management and Accounting, 33 (1). pp. 187-210. ISSN 1394-7680 E-ISSN 2462-1420
  19. Kaniz, Afroza and Ulfy, Mohammad Arije and Haque, A. K. M. Ahasanul (2025) Determinants of technology acceptance towards 5g mobile repurchase intention: an empirical Study on Malaysian customer satisfaction. INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES, 15 (6). pp. 265-284. E-ISSN 2222-6990
  20. Khan, Md Irfanuzzaman and Tarofder, Arun Kumar and Gopinathan, Sharmini and Haque, A. K. M. Ahasanul (2025) Designing authentic customer-chatbot interactions: a necessary condition analysis of emotional intelligence and anthropomorphic features in human- computer interaction. International Journal Of Human–Computer Interaction. pp. 1-18. ISSN 10447318 E-ISSN 15327590

Most Viewed Items

Item titleViews
1Factors influencing the use of e-wallet as a payment method among Malaysian young adults3360
2Students’ satisfaction in campus cafeterias: an empirical study on public universities at Klang Valley in Malaysia2176
3Exploring influencing factors for the selection of mobile phone service providers: A structural equational modeling (SEM) approach on Malaysian consumers2035
4The movement control order (MCO) for Covid-19 crisis and its impact on tourism and hospitality sector in Malaysia2013
5Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers1952
6Key success factors of online food ordering services: an empirical study1905
7Study on consumer perception towards online ticketing in Malaysia 1863
8Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia1832
9The effects of visual merchandising and price sensitivity on impulse purchase behaviour among young apparel shoppers in Bangladesh1822
10Principles of marketing: an Islamic perspective1819
11Factors Influencing Customer Satisfaction towards E-shopping in Malaysia1810
12Assessing the impact of advertisement towards Malay consumers: an empirical study of fast food restaurants in Malaysia1791
13Customer satisfaction mobile phone services: an empirical study on Grameen Phone (GP) and Banglalink (BL) in Bangladesh1764
14Purchase intention of foreign products: a study on Bangladeshi consumer perspective1759
15Does the retail hypermarket satisfy customers? market assessment in Malaysia1756
16Is Bangladeshi RMG sector fit in the global apparel business? analyses the supply chain management1756
17Exploring critical factors influencing tourists’ perception in selection of destination: structural equation modelling approach on Bangladeshi market1749
18Factors influencing employee performance in the organization: an exploratory study of private organization in Bangladesh 1735
19Islamic banking in Malaysia: a study of attitudinal differences of Malaysian customers1735
20Validating Technology-Organization Environment (TOE) framework in web 2.0 adoption in supply chain management1725
21Consumers purchase intention of halal brand products in Bosnia and Herzegovina: extension version of theory planned behaviour1718
22Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’1690
23Authentic leadership effect on pharmacists job stress and satisfaction during COVID-19 pandemic: Malaysian perspective1639
24Communicating shari’ah-compliant brands of tourism in Malaysia1636
25Exploring the relationship between religiosity, ethnocentrism and corporate image: young Muslim consumers perspective1634
26Competitive advantages through IT-enabled Supply Chain Management (SCM) context1634
27Factors influencing the online book purchase behaviour: a conceptual map on Malaysian Muslim students1630
28An empirical study towards consumer perception in selecting mobile telecom service providers in Malaysia1624
29The effect of multidimensional perceived value on customer loyalty towards retailers: the mediating role of customer satisfaction1624
30An investigation customer satisfaction towards online banking services in Bangladesh1622