IIUM Repository

Dr Al Amirul Eimer Ramdzan Ali

Assistant Professor

Department of English, Kulliyyah of Languages and Management

International Islamic University Malysia

Branding, Marketing, Communication

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Latest Additions

  1. Ramdzan Ali, Al Amirul Eimer (2023) A journey of discovering our true potential. In: Agents of Change Towards Sustainability (ACTS). Sejahtera Centre for Sustainability and Humanity, Kuala Lumpur, Malaysia, pp. 238-264. ISBN 978-967-19408-3-9
  2. Haris Fadzilah, Asmaul Husna and Anak Roger, Jessie Paige and Ismail, Mohammad Naim and Hassan, Muhammad Mujaheed and Chan, Tak Jie and Abu Bakar, Nur Fardilla Nadia and Ramdzan Ali, Al Amirul Eimer (2024) Click, shop, slay: analyzing the influence of digital marketing on youth's fashion brands in Malaysia. Educational Administration: Theory and Practice, 30 (5). pp. 2751-2774. ISSN 1300-4832 E-ISSN 2148-2403
  3. Ramdzan Ali, Al Amirul Eimer and Haris Fadzilah, Asmaul Husna and Salam, Syahrul Nizam and Mohd Anim, Nur Aqilah Hazirah and Jamil, Muhammad Fairuz and Mursidi, Amalina and Ramli, Mohd Safwan (2024) Investigating the moderating effect of social media on the relationship between brand architecture and brand love among telecommunication service provider users. Journal of Chemical Health RIsk.
  4. Salam, Syahrul Nizam and Haris Fadzilah, Asmaul Husna and Mursidi, Amalina and Ramdzan Ali, Al Amirul Eimer and Jamilm, Muhammad Fairuz and Mohd Anim, Nur Aqilah Hazirah and Tak, Jie Chan (2024) The Influence of Economic Literacy and Student Attitude on the Self-Concept Achievement of Business Students. TELEMATIQUE.
  5. Ramdzan Ali, Al Amirul Eimer and Lokman, Ainur Maisarah and Ramli, Mohd Safwan and Abdullah, Nur Nabilah and Ahmad Fadzil, Ahmad Syahmi (2024) TikTok as digital communication: empowering Malaysian users to enhance English public speaking skills. International Journal of Academic Research in Business and Social Sciences, 14 (1). pp. 2478-2489. E-ISSN 2222-6990
  6. Ayob, Nur Hidayah and Md Juperi, Nurul Zahidah and Ramli, Mohd Safwan and Mohamad Razali, Nur Hanisah and Ramdzan Ali, Al Amirul Eimer (2023) The influences between e-service quality toward positive and opposition brand referral in Malaysia. International Journal of Academic Research in Business and Social Sciences, 13 (11). pp. 1-12. ISSN 2222-6990
  7. Ramdzan Ali, Al Amirul Eimer and Othman, Abdul Kadir and Ahmad Fadzil, Ahmad Syahmi and Abdullah, Nur Nabilah and Suib, Fatin Husna (2023) Enhancing social sustainability via branding strategies among personal care and cosmetics customers: the moderating role of brand visibility. Information Management and Business Review, 15 (4). pp. 306-315. ISSN 2220-3796
  8. Ahmad Fadzil, Ahmad Syahmi and Ramdzan Ali, Al Amirul Eimer and Ahmad Zaki, Nur Ain Syazmeen and Shaari, Nur Fatihah and Zainoddin, Amir Imran and Muhammad Majid, Muhammad Majid (2023) Hold your horses! understanding the relationship between strategic change and job burnout among lecturers in Malaysian higher education institutions. International Journal of Accounting, Finance and Business (IJAFB), 8 (50). pp. 185-193. E-ISSN 0128-1844
  9. Abdul Razak, Madihah and Ramdzan Ali, Al Amirul Eimer (2023) The impact of communication mediators on self-objectification among Malaysians. Journal of Arts and Social Sciences, 6 (1). pp. 73-82. E-ISSN 2590-4361
  10. Sawari, Siti Salwa and Ramdzan Ali, Al Amirul Eimer (2021) A CONCEPTUAL PAPER OF SPIRITUAL TOURISM MODEL (ISToM). Proceedings of the Global Tourism Conference 2021.
  11. Ridzuan, Abdul Rahim and Shaari, Mohd Shahidan and Eimer, Al Amirul and Jaaffar, Abdul Rahman (2021) Malaysia's Foreign Economic Policy and Trade Performance. In: Modelling Economic Growth in Contemporary Malaysia: Entrepreneurship and Global Economic Growth. Emerald Publishing Limited. ISBN 9781800438071
  12. Senin, Muhammad Adam and Halim, Harliana and Ramdzan Ali, Al Amirul Eimer (2021) Online writing task for young learners during MCO: pupils and parents responses. Annals of the Romanian Society for Cell Biology.
  13. Ramdzan Ali, Al Amirul Eimer and Razali, Khairil Azwar and Othman, Abdul Kadir (2021) Enhancing brand awareness via halal brand personality. Halalsphere, 1 (1). pp. 1-10. E-ISSN 2773-6040
  14. Ramdzan Ali, Al Amirul Eimer and zolkarnain, Nurul Ain Syafinaz (2020) Enhancing decision-making skills via the types of communication. International Journal of Muamalat, 4 (1). pp. 46-57. E-ISSN 2600-9153
  15. Wan Adremy Indera, Wan Adzrie Indera and Ramdzan Ali, Al Amirul Eimer (2021) The relationship between internet slang and English language learning. Journal of Arts & Social Sciences, Vol 4 (Issue 2). pp. 1-6. E-ISSN 2590-4361
  16. Ramdzan Ali, Al Amirul Eimer and Senin, Muhammad Adam (2020) Enhancing brand loyalty through brand architecture strategy. International Journal of Academic Research in Business and Social Sciences, 10 (10). pp. 1080-1089. E-ISSN 2222-6990
  17. Salim, Muhamad Faizal and Ramdzan Ali, Al Amirul Eimer (2020) Factors affecting willingness to communicate in English among Universiti Kebangsaan Malaysia students. International Young Scholars Journal Of Languages. E-ISSN 2735-2900
  18. Ramdzan Ali, Al Amirul Eimer and In-Shahrizal, NurNisa Diana and Fadzli, Nur Najwa and Suhudi, Nur Nabila Syahira and Mohammad Syamsul, Kamal Salleh (2020) The relationship between extracurricular activities on academic performance: a preliminary study. In: Emerging trends in education, strategies and challenges. Kaizentrenovation Sdn Bhd, Perak, Malaysia, pp. 16-22.
  19. Ramdzan Ali, Al Amirul Eimer and In-Shahrizal, Nur Nisa Diana and Fadzli, Nur Najwa and Suhudi, Nur Nabila Syahira and Kamal Salleh, Mohammad Syamsul (2020) Foreign language anxiety and willingness to communicate in the foreign language among university students: a preliminary study. In: Emerging trends in education, strategies and challenges. Kaizentrenovation Sdn Bhd, Perak, Malaysia, pp. 23-31.
  20. Ramdzan Ali, Al Amirul Eimer (2020) 10 proven ways to GOT: tips from successful PhD graduates. In: IPSis Webinar Series, 17 November 2020, Shah Alam. (Unpublished)

Most Viewed Items

Item titleViews
1The relationship between internet slang and English language learning1157
2The relationship between extracurricular activities on academic performance: a preliminary study712
3Factors affecting willingness to communicate in English among Universiti Kebangsaan Malaysia students699
4Motivational strategies on volunteering intention among university students.699
5Enhancing brand awareness via halal brand personality690
6Enhancing brand loyalty through brand architecture strategy642
7Foreign language anxiety and willingness to communicate in the foreign language among university students: a preliminary study639
8Enhancing decision-making skills via the types of communication638
910 proven ways to GOT: tips from successful PhD graduates.616
10Corporate social responsibility (csr) for education in Malaysia: a systematic literature review.597
11Halal branding architecture on social sustainability among personal care and cosmetics customers: the moderating role of social media.584
12Online writing task for young learners during MCO: pupils and parents responses547
13Malaysia's Foreign Economic Policy and Trade Performance543
14A CONCEPTUAL PAPER OF SPIRITUAL TOURISM MODEL (ISToM)402
15The impact of communication mediators on self-objectification among Malaysians339
16Hold your horses! understanding the relationship between strategic change and job burnout among lecturers in Malaysian higher education institutions210
17Enhancing social sustainability via branding strategies among personal care and cosmetics customers: the moderating role of brand visibility185
18TikTok as digital communication: empowering Malaysian users to enhance English public speaking skills164
19The influences between e-service quality toward positive and opposition brand referral in Malaysia156
20Investigating the moderating effect of social media on the relationship between brand architecture and brand love among telecommunication service provider users126
21Click, shop, slay: analyzing the influence of digital marketing on youth's fashion brands in Malaysia105
22The Influence of Economic Literacy and Student Attitude on the Self-Concept Achievement of Business Students98
23A journey of discovering our true potential14