Investigating the moderating effect of social media on the relationship between brand architecture and brand love among telecommunication service provider users

Ramdzan Ali, Al Amirul Eimer and Haris Fadzilah, Asmaul Husna and Salam, Syahrul Nizam and Mohd Anim, Nur Aqilah Hazirah and Jamil, Muhammad Fairuz and Mursidi, Amalina and Ramli, Mohd Safwan (2024) Investigating the moderating effect of social media on the relationship between brand architecture and brand love among telecommunication service provider users. Journal of Chemical Health RIsk.

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Item Type:	Article (Journal)
Subjects:	H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5717 Business communication
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration Kulliyyah of Sustainable Tourism and Contemporary Languages
Depositing User:	Dr Al Amirul Eimer Ramdzan Ali
Date Deposited:	21 Apr 2024 15:23
Last Modified:	21 Apr 2024 15:23
URI:	http://irep.iium.edu.my/id/eprint/111892

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