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How Does the Marketing Mix Influence Green Purchase Intention Among Personal Care and Cosmetics Customers

Ramdzan Ali, Al Amirul Eimer and Abdul Munir, Fatin Nurain and Syed Abdul Basek, Syed Mohd Amirul and Abdullah, Nur Nabilah and Mohd Basari, Shahrul Nizam (2025) How Does the Marketing Mix Influence Green Purchase Intention Among Personal Care and Cosmetics Customers. INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS).

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Item Type: Article (Journal)
Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences > Department of Business Administration
Kulliyyah of Sustainable Tourism and Contemporary Languages
Depositing User: Dr Al Amirul Eimer Ramdzan Ali
Date Deposited: 31 Jan 2025 09:56
Last Modified: 31 Jan 2025 09:56
URI: http://irep.iium.edu.my/id/eprint/118975

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