Underlying the dimension of knowledge factors in purchasing Halal product among Muslim consumers

Septi, Iti and Kartika, Betania and Jaswir, Irwandi and Jamaludin, Mohammad Aizat (2020) Underlying the dimension of knowledge factors in purchasing Halal product among Muslim consumers. Malaysian Journal of Social Sciences and Humanities (MJSSH), 5 (4). pp. 34-40. E-ISSN 2504-8562

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Abstract

This paper aims to investigate the dimension of knowledge factors of Muslim society’s purchase intention towards Halal products. Knowledge and religious belief are used as the independent variable while consumers’ factor intention is the dependent one. A quantitative study in this research utilizes a purposive sampling method that will generate answers from 400 respondents. These respondents are the Muslim consumers of the Micro Small Medium Enterprise (MSME) industry. The study is designed using a quantitative method which is Exploratory Factor Analysis (EFA). It is employed for data analysis to determine the number of knowledge factors or components of Muslim consumers in purchasing Halal product in Majalengka, Indonesia. From the exploratory factor analysis, the finding identifies three dimension of knowledge factors of Muslim consumers in purchasing Halal product.

Item Type:	Article (Journal)
Additional Information:	7251/80607
Uncontrolled Keywords:	purchase intention, halal product, religious belief, Muslim consumer, micro small medium enterprise
Subjects:	B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > BP173.44 Human Rights In Islam B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > BP1 Islam > BP174 The Practice of Islam > BP188 Islamic religious life H Social Sciences > HC Economic History and Conditions > HC79 Special topics. Including air pollution, consumer demands,famines, flow of fund etc H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5437 Purchasing. Selling. Sales personnel. Sales executives
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	International Institute for Halal Research and Training (INHART)
Depositing User:	Dr. Mohammad Aizat Jamaludin
Date Deposited:	03 Jun 2020 11:54
Last Modified:	03 Jun 2020 11:54
URI:	http://irep.iium.edu.my/id/eprint/80607

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