Abdul Azmil, Ameerah and Sambathar, Venisry and Mahadzir, Auni Hanisah and Ahmad Shakri, Nurhanani and Borhan, Lihanna (2025) Parents’ experiences with communication and perception of childcare quality in Malaysia: a mixed-method study. IIUM Journal of Human Sciences, 7 (1). pp. 25-47. E-ISSN 2682-8731
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Abstract
Effective communication between parents and childcare providers is crucial for delivering high-quality childcare. This study explores the impact of communication satisfaction on parents' perceptions of childcare quality in Malaysia. Using a mixed-methods approach, the study collected 45 survey responses and conducted interviews with four parents whose children attend childcare. Quantitative data were analysed descriptively, while qualitative data were examined through thematic analysis based on Braun and Clarke’s (2006) six-step framework. In-person interactions and WhatsApp emerged as the most common communication channels, with parents mainly discussing health updates, daily activities, and developmental progress. Most parents were satisfied with the communication; however, some requested more frequent and detailed updates, while others expressed dissatisfaction due to limited developmental information and occasional insensitive language from providers. The findings also reveal that communication methods, frequency, and provider responsiveness significantly influence parents' satisfaction and overall perception of childcare quality. Additionally, the study highlights the role of cultural factors in shaping communication and childcare practices within Malaysia's diverse society. The results suggest that improving providers’ communication skills, enhancing digital engagement, and fostering cultural sensitivity can strengthen relationships between parents and childcare providers, thereby enriching the overall childcare experience. Future research should consider providers' perspectives and employ larger samples and longitudinal designs to monitor changes in communication practices over time
| Item Type: | Article (Journal) |
|---|---|
| Uncontrolled Keywords: | parental satisfaction, childcare quality, parent-caregiver communication |
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology > BF712 Developmental psychology L Education > LB Theory and practice of education > LB1140 Preschool education |
| Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): | Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Psychology |
| Depositing User: | Dr Lihanna Borhan |
| Date Deposited: | 14 Aug 2025 16:10 |
| Last Modified: | 14 Aug 2025 16:10 |
| URI: | http://irep.iium.edu.my/id/eprint/122682 |
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