Role of Social Media and Behavioral Finance on Gen Z Travel Behaviour

Ahmad, Siti Yuliandi and Ismail, Shafinar and Saad, Mazni and Hama, Susan (2025) Role of Social Media and Behavioral Finance on Gen Z Travel Behaviour. Environment-Behaviour Proceedings Journal, 10 (32). pp. 21-28. E-ISSN 2398-4287

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Abstract

Travel decisions among Gen Z are largely shaped by social media engagement, financial literacy, and economic stability, yet the extent to which these factors contribute to travel behaviour remains underexplored. While social media provides real-time travel recommendations and personalized experiences, it also promotes aspirational lifestyles that may lead to impulsive spending. This study aims to identify the key predictors of Gen Z travel behaviour by examining the role of social media use, social media influence, financial literacy, and financial security. The findings provide important insights for tourism stakeholders, policymakers, and educators in designing travel-related initiatives targeted at Gen Z

Item Type:	Article (Journal)
Uncontrolled Keywords:	financial literacy, financial security, Gen Z, social media influence, travel behaviour
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > G156.5.S87 Sustainable tourism H Social Sciences > HG Finance > HG179 Personal finance H Social Sciences > HM Sociology > HM1106 Interpersonal relations. Social behavior
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Sustainable Tourism and Contemporary Languages
Depositing User:	AP. Dr. Mazni Saad
Date Deposited:	09 May 2025 15:36
Last Modified:	09 May 2025 15:36
URI:	http://irep.iium.edu.my/id/eprint/120933

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