Consumers purchase intention of halal brand products in Bosnia and Herzegovina: extension version of theory planned behaviour

Hodzic, Adan and Haque, A. K. M. Ahasanul and Muflih, Betania Kartika (2020) Consumers purchase intention of halal brand products in Bosnia and Herzegovina: extension version of theory planned behaviour. International Journal of Islamic Marketing and Branding, 5 (4). pp. 300-325. ISSN 2055-0944 E-ISSN 2055-0952

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Abstract

This study aims to examine the factors related to the planned behavior theory which explaining the purchase intention and actual purchase behavior of the halal-branded products in Bosnia and Herzegovina. A quantitative method is used, and cross-sectional data are collected through a self￾administered questionnaire survey. A non-probability convenience sampling technique is employed with 385 respondents and the structural equation model (SEM) is used to analyze the data. It is found that the attitudes, trust, habit, product ingredient, religiosity, perceived behavioural control are positively significant with purchase intention of halal branded products. Meanwhile, the religiosity and perceived behavioural control both are positively significant with actual purchase of halal branded products, and finally the purchase intention has a positive relationship with actual purchase of halal branded products. However, the subjective norm has insignificant relationship towards purchase intention. A comprehensive study on halal branded products is importantly needed to inform and explain to all stakeholders of its potentials where in this study the newly revealed factors are examined that related to the Theory of Planned Behavior.

Item Type:	Article (Journal)
Additional Information:	5056/87069
Uncontrolled Keywords:	Halal brands, Theory of planned behavior, purchase intention, actual purchase behavior, Bosnia and Herzegovina
Subjects:	BPH Islamic Economics > BPH114 Consumption. Halal issues BPH Islamic Economics > BPH122 Consumption. Halal issues. Specific products. Food and drink H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	International Institute for Halal Research and Training (INHART) Kulliyyah of Economics and Management Sciences Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User:	Prof. Dr Ahasanul Haque
Date Deposited:	30 Dec 2020 16:05
Last Modified:	18 Aug 2021 19:02
URI:	http://irep.iium.edu.my/id/eprint/87069

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