Assessing purity in the Halal poultry supply chain: a case study of Malaysian poultry industries

Lateb, Nadiah and Jaswir, Irwandi and Kartika, Betania (2025) Assessing purity in the Halal poultry supply chain: a case study of Malaysian poultry industries. Journal of Ecohumanism, 4 (2). pp. 1359-1369. ISSN 2752-6798 E-ISSN 2752-6801

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Abstract

The concept of Halal, deeply rooted in Islamic principles, emphasizes purity alongside hygiene, safety, and quality. Despite stringent regulations in Malaysia's poultry industry, challenges such as contamination and improper handling persist, raising concerns over religious compliance and consumer trust. This study explores the purity practices in the Malaysian Halal poultry supply chain, focusing on three major industry players. Using a qualitative approach with in-depth interviews and Atlas.ti analysis, the findings reveal industry strengths in purity practices and areas needing improvement. Continuous monitoring, stricter enforcement, and enhanced stakeholder awareness are critical for maintaining Halal integrity. These insights contribute to better regulatory frameworks and consumer assurance in the Halal poultry sector.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Halal Poultry, Halal Supply Chain, Integrity, Pure, Poultry Industry.
Subjects:	BPH Islamic Economics > BPH106.3 Consumption. Principles of consumption. Halalan toyyiban BPH Islamic Economics > BPH114 Consumption. Halal issues BPH Islamic Economics > BPH114.3 Halal industry science
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	International Institute for Halal Research and Training (INHART)
Depositing User:	Dr Betania Kartika Muflih
Date Deposited:	15 Dec 2025 14:01
Last Modified:	15 Dec 2025 14:01
Queue Number:	2025-12-Q637
URI:	http://irep.iium.edu.my/id/eprint/125345

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