Gamification in halal context: theory and potentials

Ahmad, Anis Najiha and Ahmad, Izzah Az Zahra and Hashim, Yumi Zuhanis Has-Yun and Samsudin, Nurhusna and Zulkurnain, Musfirah (2024) Gamification in halal context: theory and potentials. In: Solving halal industry issues through research in halal sciences. Springer Singapore, Singapore, pp. 15-40. ISBN 978-981-97-3842-7

PDF - Published Version Restricted to Registered users only Download (864kB) | Request a copy

Abstract

Gamification is an informal umbrella term for the use of video game elements in non-gaming systems. Gamification is a method of motivating and changing behaviors. It has been successfully applied in multiple sectors, including health, tourism, hospitality, banking, manufacturing, and education, for multiple purposes. It is widely used for customer-facing approaches such as marketing, brand advocacy programs, and loyalty programs. In an organization, it is used to design employee experiences, employee onboarding, employee engagement, and talent acquisition. A gamification project might also be tailored to improve learning and development. Despite its potential, gamification is appallingly underused in the halal context. The chapter aims to initially introduce the potential applications of gamification within the halal industry ecosystem, with the theoretical aspects being introduced later in the chapter, for a gradual buildup. Examples of gamification applications for multiple halal stakeholders, such as the halal industry, education and training providers, and authorities, are included. The chapter concludes by highlighting a practical demonstration of gamification's real-world applicability within the halal context, using the six Ds framework in the development of “Halal Inspector Mastery.”

Item Type:	Book Chapter
Additional Information:	8891/113399
Uncontrolled Keywords:	Gamification, 6Ds gamification framework, Halal ecosystem
Subjects:	BPH Islamic Economics > BPH114 Consumption. Halal issues BPH Islamic Economics > BPH114.3 Halal industry science H Social Sciences > HD Industries. Land use. Labor > HD9016.5 Halal Science
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	International Institute for Halal Research and Training (INHART)
Depositing User:	Dr Anis Najiha Ahmad
Date Deposited:	25 Jul 2024 09:45
Last Modified:	25 Jul 2024 09:45
URI:	http://irep.iium.edu.my/id/eprint/113399

Actions (login required)

View Item