Unveiling revisit intentions: exploring factors impacting Singaporean tourists in halal food restaurants

Azhar, Anis Syuhada and Mohd, Nur Shuhadah and Mohamad, Mohamad Amiruddin and Md Sawari, Siti Salwa and Najimudin, Muhammad Fadhlullah (2024) Unveiling revisit intentions: exploring factors impacting Singaporean tourists in halal food restaurants. In: Solving Halal Industry Issues Through Research in Halal Sciences. Springer Nature Singapore Pte Ltd., Gateway East, Singapore, pp. 87-105. ISBN 978-981-97-3842-7

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Abstract

The Halal industry is expansive and continually evolving, presenting a range of challenges in the global arena. Particularly, the increased competition among Singaporean tourists visiting Malaysia underscores the importance of comprehending factors influencing their likelihood of returning. As Islamic value concerns the reinforcement of service provider’s commitment to deliver the best effort, the factor shaping tourists’ loyalty and desire to revisit Islamic food services, particularly Halal restaurants, is still vague. Therefore, this study delves into the impact of services, specifically service quality, physical environment, and price perception, on the intentions of Singaporean tourists to revisit Halal food restaurants in Malaysia. Employing a quantitative research approach, the study engaged 75 respondents through online survey distribution. The results reveal that tourists’ decisions to revisit Halal restaurants are primarily shaped by service quality and price perception, rather than the physical ambience of the restaurant. These findings shed light on the determinants of tourists revisiting Halal eateries and contribute to the existing body of research in this domain.

Item Type:	Book Chapter
Uncontrolled Keywords:	Halal restaurant Service quality Physical environment Price perception Revisit intention
Subjects:	BPH Islamic Economics > BPH122 Consumption. Halal issues. Specific products. Food and drink BPN Islamic art and architecture > BPN87 Muslim friendly and halal services H Social Sciences > HM Sociology > HM1106 Interpersonal relations. Social behavior T Technology > TP Chemical technology > TP372.6 Halal food industry
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	International Institute for Halal Research and Training (INHART) Kulliyyah of Sustainable Tourism and Contemporary Languages
Depositing User:	Dr. Nur Shuhadah Mohd
Date Deposited:	25 Jul 2024 09:51
Last Modified:	25 Jul 2024 09:51
URI:	http://irep.iium.edu.my/id/eprint/113382

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