IIUM Repository

Dr Samshul Amry Abdul Latif

Asst. Prof.

Tourism

Kulliyyah of Languages and Management

Tourism Marketing, Destination Marketing, Accessible Tourism, Dark Tourism, Backpackers and Budget Travelling, Social Media, Consumer Racism, Consumer Ethnocentrism, Gastronomic Tourism

Doctor of Philosophy in International Business - Doctor of Philosophy, Universiti Utara Malaysia (UUM) Master of Science (International Business) - Masters Degree, Universiti Utara Malaysia (UUM) Bachelor of Commerce - Bachelor Degree, University of Otago

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Latest Additions

  1. Usolludin, Hazi Hafizah and Saad, Mazni and Abdul Latif, Samshul Amry and Mohamad Ali, Afiza and Izzudin, Muna and Fairuz, Mona (2023) Usability Evaluation For Arts, Culture, And Heritage Mobile Application Among Asnaf Entrepreneurs In Perlis. In: CONFERENCE ON FUTURE & SUSTAINABLE EDUCATION 2022, 29th - 30th November 2022, Gambang, Pahang,.
  2. Ramli, Mona Fairuz and Badarulzaman, Nurwati and Abdul Latif, Samshul Amry (2023) Study On the Nexus of CSR And Social Media Engagement on Tourist Destination Loyalty in Sustainable Development Nature-Based Tourism. PLANNING MALAYSIA: Journal of the Malaysian Institute of Planners, 21 (4). pp. 402-423. ISSN 1675-6215 E-ISSN 0128-0945
  3. Yazid, Farah Nadhirah and Abdul Latif, Samshul Amry and Mohd Farudz, Baiduri Zaiyanna (2023) Examination of Conservation Awareness, Future Sustainability and Conservation Readiness on Tourists’ Attitude towards Marine Conservation Behavior in Malaysia’s Marine Park. In: International Conference on Responsible Tourism and Hospitality ICRTH 2023, IPB University, Bogor, Indonesia.
  4. Abdul Latif, Samshul Amry (2023) Seminar on Tourism (IIUM – IIAU Seminar - Malaysia’s Marketing Strategies for Tourism, 10 August 2023). In: IIUM – IIAU Seminar, 10 August 2023, Mini Auditorium, IIUM. (Unpublished)
  5. Abdul Latif, Samshul Amry and Syed Nasir, Sharifah Nabiha and Matyakubov, Umidjon and Isaqov, Rasulbek (2023) The Effects of Service Quality on Tourist Loyalty Towards Malaysian Budget Hotels. In: International Scientific and Practical Conference, Urgench State University, Urgench, Uzbekistan. (Unpublished)
  6. Abdul Latif, Samshul Amry and Huzey Imzan, Luqman Imzan (2023) Divers’ Willingness to Pay for Conservation Efforts in Malaysia. In: International Conference on Responsible Tourism and Hospitality (ICRTH) 2022, 1-3 September 2022, Kuching, Sarawak.
  7. Abdul Latif, Samshul Amry and Fouzai@Fauzi, Fatin Shafiqa (2022) Social Media Usage on Tourists’ Trip Planning Process Among Youth. In: The Emerging Trends of Tourism and Travel in Malaysia. Kulliyyah of Languages and Management, Muar, Malaysia.
  8. Mat Daud, Nor Shidrah and Mat Daud, Nuraihan and Abdul Latif, Samshul Amry and Simpson, Jantima (2022) Applying partial least squares structural equation modelling (PLS-SEM) on factors affecting language students’ desire to learn. Arab World English Journal (AWEJ), 13 (3). pp. 254-271. ISSN 2229-9327
  9. Abdul Latif, Samshul Amry and Muhammad Asri, Sarah Sakınah (2022) A Study On The Effects Of Food Qualıty, Prıce Faırness And Servıce Qualıty On The Revısıt Intentıon Among Domestıc Tourısts To The State Of Kelantan, Malaysıa. In: 6th International Congress of Eurasian Social Sciences, Turkey.
  10. Abdul Latif, Samshul Amry (2022) Kepentingan kebersihan dalam industri pelancongan negara. Majoriti, 21 Mar 2022.
  11. Abdul Latif, Samshul Amry and Saad, Mazni and Ismail, Nuraini and Matniyozov, Murodjon and Fairuz Ramli, Mona (2022) Travel motivations and travel careers of Malaysian backpackers. In: Multidisciplinary Perspectives on Cross-Border Trade and Business. IGI Global, United States of America, pp. 290-307. ISBN 9781799890713
  12. Abdul Latif, Samshul Amry and Borahan, Nur Saiful Amree (2021) The effects of information, interaction and design qualities of travel and tour websites on Malaysian tourists’ usage satisfaction. In: International Conference of Languages, Education and Tourism (ICLET) 2021, 28-30 June 2021, Online / Pagoh Campus.
  13. Abdul Latif, Samshul Amry and Abdul Talib, Asmat Nizam (2020) An examination of ethnic-based consumer ethnocentrism and consumer animosity. Journal of Islamic Marketing. pp. 1-26. ISSN 1759-0833 (In Press)
  14. Abdul Latif, Samshul Amry and Abdul Aziz, Nadiatul Husna (2021) The effects of trust on parasocial interaction of Malaysian facebook (FB) travel community. In: Handbook of Research on Technology Applications for Effective Customer Engagement. IGI Global, Hershey PA, USA, pp. 76-90.
  15. Abdul Latif, Samshul Amry and Adnan, Nur Adilah (2020) Muslim youths’ satisfaction toward Muslim-friendly hotels: examining the effects of hotel image, brand image and employee performance. In: Transcending cultural frontiers. Springer Nature, Singapore, pp. 141-158. ISBN 978-981-15-4453-8
  16. Fouzai @ Fauzi, Fatin Shafiqa and Abdul Latif, Samshul Amry (2019) The use of social media for trip planning process: study of domestic tourists to Pahang. In: International Language and Tourism Conference 2019, 18 - 19 Oct 2019, IIUM Edu Hub Pagoh, Muar Johor.
  17. Abdul Latif, Samshul Amry and Ismail, Nuraini (2019) Motivation of first-time, repeat, and serial backpackers: a Malaysian perspective. In: International Language and Tourism Conference 2019, 18 - 19 Oct 2019, IIUM Edu Hub Pagoh, Muar, Johor.
  18. Abdul Latif, Samshul Amry (2017) Malays consumer racism ethnocentrism and animosity. IIUM Press, International Islamic University Malaysia, Kuala Lumpur , Malaysia. ISBN 978-967-418-527-5
  19. Adnan, Nur Adilah and Abdul Latif, Samshul Amry (2018) The effects of hotel image, brand image and employee performance on customer satisfaction of Muslim youths towards Muslim-friendly hotels. In: International Conference on Halal Tourism, Products and Services “Supporting the Achievement of Sustainable Development Goals” IHCTPS 2018, Oct 30 - 31 2018, Sengigi, Lombok, Indonesia. (Unpublished)
  20. Abdul Latif, Samshul Amry (2017) Malays' consumer racism, ethnocentrism and animosity. IIUM Press, International Islamic University Malaysia, Kuala Lumpur, Malaysia. ISBN 978-967-418-527-5

Most Viewed Items

Item titleViews
1Gloria Jean's coffee in Malaysia556
2An examination of the effects of consumer racism and consumer ethnocentrism on willingness to buy products associated with ethnic Chinese550
3Boycott and racism: a loaf of bread is just a loaf of bread521
4The effects of trust on parasocial interaction of Malaysian facebook (FB) travel community519
5Consumer racism: a scale modification509
6An examination of ethnic-based consumer ethnocentrism and consumer animosity508
7Malays' consumer racism, ethnocentrism and animosity497
8Motivation of first-time, repeat, and serial backpackers: a Malaysian perspective477
9Muslim youths’ satisfaction toward Muslim-friendly hotels: examining the effects of hotel image, brand image and employee performance476
10Antecedents to willingness to boycott among Malaysian Muslims472
11A study on the boycott motivations of Malaysian non-Muslims470
12The use of social media for trip planning process: study of domestic tourists to Pahang452
13Malays consumer racism ethnocentrism and animosity414
14The effects of hotel image, brand image and employee performance on customer satisfaction of Muslim youths towards Muslim-friendly hotels398
15Kepentingan kebersihan dalam industri pelancongan negara338
16Travel motivations and travel careers of Malaysian backpackers305
17The effects of information, interaction and design qualities of travel and tour websites on Malaysian tourists’ usage satisfaction299
18A Study On The Effects Of Food Qualıty, Prıce Faırness And Servıce Qualıty On The Revısıt Intentıon Among Domestıc Tourısts To The State Of Kelantan, Malaysıa235
19Applying partial least squares structural equation modelling (PLS-SEM) on factors affecting language students’ desire to learn211
20Social Media Usage on Tourists’ Trip Planning Process Among Youth179
21The Effects of Service Quality on Tourist Loyalty Towards Malaysian Budget Hotels83
22Divers’ Willingness to Pay for Conservation Efforts in Malaysia51
23Usability Evaluation For Arts, Culture, And Heritage Mobile Application Among Asnaf Entrepreneurs In Perlis45
24Seminar on Tourism (IIUM – IIAU Seminar - Malaysia’s Marketing Strategies for Tourism, 10 August 2023)35
25Study On the Nexus of CSR And Social Media Engagement on Tourist Destination Loyalty in Sustainable Development Nature-Based Tourism34
26Examination of Conservation Awareness, Future Sustainability and Conservation Readiness on Tourists’ Attitude towards Marine Conservation Behavior in Malaysia’s Marine Park18