IIUM Repository

Dr Samshul Amry Abdul Latif

Asst. Prof.

Tourism

Kulliyyah of Languages and Management

Tourism Marketing, Destination Marketing, Accessible Tourism, Dark Tourism, Backpackers and Budget Travelling, Social Media, Consumer Racism, Consumer Ethnocentrism, Gastronomic Tourism

Doctor of Philosophy in International Business - Doctor of Philosophy, Universiti Utara Malaysia (UUM) Master of Science (International Business) - Masters Degree, Universiti Utara Malaysia (UUM) Bachelor of Commerce - Bachelor Degree, University of Otago

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Latest Additions

  1. Abdul Latif, Samshul Amry and Syed Nasir, Sharifah Nabiha and Matyakubov, Umidjon and Isaqov, Rasulbek (2024) The Effects of Service Quality on Tourist Loyalty Towards Malaysian Budget Hotels. In: International Scientific and Practical Conference “Methods for Synthesis of New Biologically Active Substances and Their Application in Various Industries of the World Economy – 2023” (MSNBAS2023), Urgench, Uzbekistan.
  2. Abdul Talib, Asmat Nizam and Zakaria, Norhayati and Abdul Latif, Samshul Amry, eds. (2022) Multidisciplinary perspectives on cross-border trade and business. Advances in Business Strategy and Competitive Advantage (ABSCA) . IGI Global, Hershey PA, USA. ISBN 9781799890713
  3. Abdul Latif, Samshul Amry and Arzmi, Mohd Hafiz and Saad, Mazni and Mohamad Ali, Afiza and Usolludin, Hazi Hafizah and Abas, Siti Aisah and Ahmad, Anis Najiha and Hasanudin, Siti Farhana and Abdul Talib, Asmat Nizam (2023) Persepsi dan perkaitan makanan tempatan dan tradisional perlis dalam kalangan peniaga makanan untuk tujuan pemasaran destinasi makanan. Technical Report. Kulliyyah of Languages and Management, IIUM, Pagoh, Muar.
  4. Abdul Latif, Samshul Amry and Abdul Talib, Asmat Nizam and Saad, Mazni and Sahar, Rafidah and Matyakubov, Umidjon (2023) An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia. Journal of InternatIonal Consumer Marketing. ISSN 0896-1530 E-ISSN 1528-7068 (In Press)
  5. Abdul Latif, Samshul Amry and Syed Nasir, Sharifah Nabiha and Matyakubov, Umidjon and Isaqov, Rasulbek (2023) The effect of service quality on tourist loyalty towards Malaysian budget hotels. In: International Scientific and Practical Conference "Priority directions of integrated socio-economic development of the region" (PDSED2023), Urgench, Uzbekistan. (Unpublished)
  6. Mohd Farudz, Baiduri Zaiyanna and Anis Najiha, Ahmad and Abdul Latif, Samshul Amry (2023) The rise of modest fashion: Exploring the influencer's role. In: Al-Basirah: An Insight into Halal Business and Lifestyle. Revon Media, Petaling Jaya, pp. 110-113. ISBN 978-629-97445-2-8
  7. Usolludin, Hazi Hafizah and Saad, Mazni and Abdul Latif, Samshul Amry and Mohamad Ali, Afiza and Izzudin, Muna and Fairuz, Mona (2023) Usability evaluation For Arts, Culture, And Heritage Mobile Application Among Asnaf Entrepreneurs In Perlis. In: CONFERENCE ON FUTURE & SUSTAINABLE EDUCATION 2022, 29th - 30th November 2022, Gambang, Pahang,.
  8. Ramli, Mona Fairuz and Badarulzaman, Nurwati and Abdul Latif, Samshul Amry (2023) Study on the Nexus of CSR and social media engagement on tourist destination loyalty in sustainable development nature-based tourism. Planning Malaysia: Journal of the Malaysian Institute of Planners, 21 (4). pp. 402-423. ISSN 1675-6215 E-ISSN 0128-0945
  9. Yazid, Farah Nadhirah and Abdul Latif, Samshul Amry and Mohd Farudz, Baiduri Zaiyanna (2023) Examination of Conservation Awareness, Future Sustainability and Conservation Readiness on Tourists’ Attitude towards Marine Conservation Behavior in Malaysia’s Marine Park. In: International Conference on Responsible Tourism and Hospitality ICRTH 2023, 21-23 August 2023, IPB University, Bogor, Indonesia. (Unpublished)
  10. Abdul Latif, Samshul Amry (2023) Seminar on Tourism (IIUM – IIAU Seminar - Malaysia’s Marketing Strategies for Tourism, 10 August 2023). In: IIUM – IIAU Seminar, 10 August 2023, Mini Auditorium, IIUM. (Unpublished)
  11. Abdul Latif, Samshul Amry and Syed Nasir, Sharifah Nabiha and Matyakubov, Umidjon and Isaqov, Rasulbek (2023) The Effects of Service Quality on Tourist Loyalty Towards Malaysian Budget Hotels. In: International Scientific and Practical Conference, Urgench State University, Urgench, Uzbekistan. (Unpublished)
  12. Abdul Latif, Samshul Amry and Huzey Imzan, Luqman Imzan (2023) Divers’ Willingness to Pay for Conservation Efforts in Malaysia. In: International Conference on Responsible Tourism and Hospitality (ICRTH) 2022, 1-3 September 2022, Kuching, Sarawak.
  13. Abdul Latif, Samshul Amry and Fouzai@Fauzi, Fatin Shafiqa (2022) Social Media Usage on Tourists’ Trip Planning Process Among Youth. In: The Emerging Trends of Tourism and Travel in Malaysia. Kulliyyah of Languages and Management, Muar, Malaysia.
  14. Mat Daud, Nor Shidrah and Mat Daud, Nuraihan and Abdul Latif, Samshul Amry and Simpson, Jantima (2022) Applying partial least squares structural equation modelling (PLS-SEM) on factors affecting language students’ desire to learn. Arab World English Journal (AWEJ), 13 (3). pp. 254-271. ISSN 2229-9327
  15. Abdul Latif, Samshul Amry and Muhammad Asri, Sarah Sakınah (2022) A Study On The Effects Of Food Qualıty, Prıce Faırness And Servıce Qualıty On The Revısıt Intentıon Among Domestıc Tourısts To The State Of Kelantan, Malaysıa. In: 6th International Congress of Eurasian Social Sciences, Turkey.
  16. Abdul Latif, Samshul Amry (2022) Kepentingan kebersihan dalam industri pelancongan negara. Majoriti, 21 Mar 2022.
  17. Abdul Latif, Samshul Amry and Saad, Mazni and Ismail, Nuraini and Matniyozov, Murodjon and Fairuz Ramli, Mona (2022) Travel motivations and travel careers of Malaysian backpackers. In: Multidisciplinary Perspectives on Cross-Border Trade and Business. IGI Global, United States of America, pp. 290-307. ISBN 9781799890713
  18. Abdul Latif, Samshul Amry and Borahan, Nur Saiful Amree (2021) The effects of information, interaction and design qualities of travel and tour websites on Malaysian tourists’ usage satisfaction. In: International Conference of Languages, Education and Tourism (ICLET) 2021, 28-30 June 2021, Online / Pagoh Campus.
  19. Abdul Latif, Samshul Amry and Abdul Talib, Asmat Nizam (2020) An examination of ethnic-based consumer ethnocentrism and consumer animosity. Journal of Islamic Marketing. pp. 1-26. ISSN 1759-0833 (In Press)
  20. Abdul Latif, Samshul Amry and Abdul Aziz, Nadiatul Husna (2021) The effects of trust on parasocial interaction of Malaysian facebook (FB) travel community. In: Handbook of Research on Technology Applications for Effective Customer Engagement. IGI Global, Hershey PA, USA, pp. 76-90.

Most Viewed Items

Item titleViews
1Gloria Jean's coffee in Malaysia757
2The effects of trust on parasocial interaction of Malaysian facebook (FB) travel community696
3An examination of the effects of consumer racism and consumer ethnocentrism on willingness to buy products associated with ethnic Chinese659
4Boycott and racism: a loaf of bread is just a loaf of bread649
5Consumer racism: a scale modification633
6Motivation of first-time, repeat, and serial backpackers: a Malaysian perspective625
7An examination of ethnic-based consumer ethnocentrism and consumer animosity605
8Antecedents to willingness to boycott among Malaysian Muslims604
9Malays' consumer racism, ethnocentrism and animosity584
10A study on the boycott motivations of Malaysian non-Muslims573
11Muslim youths’ satisfaction toward Muslim-friendly hotels: examining the effects of hotel image, brand image and employee performance572
12The use of social media for trip planning process: study of domestic tourists to Pahang543
13The effects of hotel image, brand image and employee performance on customer satisfaction of Muslim youths towards Muslim-friendly hotels521
14Malays consumer racism ethnocentrism and animosity494
15Kepentingan kebersihan dalam industri pelancongan negara455
16Travel motivations and travel careers of Malaysian backpackers401
17The effects of information, interaction and design qualities of travel and tour websites on Malaysian tourists’ usage satisfaction391
18A Study On The Effects Of Food Qualıty, Prıce Faırness And Servıce Qualıty On The Revısıt Intentıon Among Domestıc Tourısts To The State Of Kelantan, Malaysıa346
19Applying partial least squares structural equation modelling (PLS-SEM) on factors affecting language students’ desire to learn320
20Social Media Usage on Tourists’ Trip Planning Process Among Youth309
21The Effects of Service Quality on Tourist Loyalty Towards Malaysian Budget Hotels190
22Study on the Nexus of CSR and social media engagement on tourist destination loyalty in sustainable development nature-based tourism175
23Divers’ Willingness to Pay for Conservation Efforts in Malaysia163
24Seminar on Tourism (IIUM – IIAU Seminar - Malaysia’s Marketing Strategies for Tourism, 10 August 2023)152
25An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia141
26Persepsi dan perkaitan makanan tempatan dan tradisional perlis dalam kalangan peniaga makanan untuk tujuan pemasaran destinasi makanan136
27Examination of Conservation Awareness, Future Sustainability and Conservation Readiness on Tourists’ Attitude towards Marine Conservation Behavior in Malaysia’s Marine Park129
28Usability evaluation For Arts, Culture, And Heritage Mobile Application Among Asnaf Entrepreneurs In Perlis129
29The effect of service quality on tourist loyalty towards Malaysian budget hotels122
30Multidisciplinary perspectives on cross-border trade and business117