Dr Samshul Amry Abdul Latif
Asst. Prof.
Tourism
Kulliyyah of Sustainable Tourism and Contemporary Languages
Tourism Marketing, Destination Marketing, Accessible Tourism, Dark Tourism, Backpackers and Budget Travelling, Social Media, Consumer Racism, Consumer Ethnocentrism, Gastronomic Tourism
Doctor of Philosophy in International Business - Doctor of Philosophy, Universiti Utara Malaysia (UUM)
Master of Science (International Business) - Masters Degree, Universiti Utara Malaysia (UUM)
Bachelor of Commerce - Bachelor Degree, University of Otago
Latest Additions
- Abdul Latif, Samshul Amry and Khairul Azman, Khairul Ikhwan and Ramdzan Ali, Al Amirul Eimer and Matyakubov, Umidjon (2025) Tourists’ perception using sentiment analysis at Cenang Beach. Environment-Behaviour Proceedings Journal, 10 (32). pp. 377-383. E-ISSN 2398-4287
- Abas, Siti Aisah and Abd Halim, Norhazliza and Mohd Hanafiah, Mohd Hafiz and Abd Aziz, Maimunah and Abdul Latif, Samshul Amry (2024) Exploring local perceptions and empowerment in community-led conservation efforts In Pulau Kukup National Park: implications for sustainable tourism. In: The 4th International Joint Conference on Tourism and Hospitality, Thai Binh Duong University, Nha Trang, Khanh Hoa, Vietnam,.
- Othman Andu, Delarina Frimawati and Abdul Latif, Samshul Amry (2025) Traditional and complementary medicine as a potential niche for health tourism in Malaysia and its challenges and barriers in achieving sustainable development. In: INTERNATIONAL CONFERENCE ON RESPONSIBLE TOURISM AND HOSPITALITY (ICRTH) 2024, 7-11 August 2024, Kuching, Sarawak.
- Najmuddin, Nabilla Nazeera and Abdul Latif, Samshul Amry and Maria Kirana, Sriwinarsih and Abas, Siti Aishah (2025) Unveiling the narratives of dark tourism development from local communities’ perspectives in Penang, Malaysia. In: International Conference on Responsible Tourism and Hospitality (ICRTH) 2024, 7th - 11th August 2024, Kuching, Sarawak, Malaysia.
- Abdul Latif, Samshul Amry and Ahmad, Anis Najiha and Abdul Aziz, Nurul Atiqah and Hashim, Ahmad Yasir (2024) Exploring the establishment motives of Pondokstay: a preliminary investigation. In: Global Conference on Educational Research And Practices, 2024 (GOCERP 2024), 26th-27th August 2024, UUM, Sintok, Kedah.
- Exelis, Moïse Pierre and Ramli, Rosli and Abdul Latif, Samshul Amry and Idris, Azarae and Clemente-Orta, Gemma and Kermorvant, Claire (2024) Elucidating the daily foraging activity pattern of Oecophylla smaragdina to minimize bite nuisances in Asia large agro-system plantations. Heliyon, 10 (4). pp. 1-16. ISSN 2405-8440
- Abdul Latif, Samshul Amry and Yazid, Farah Nadhirah and Mohd Farudz, Baiduri Zaiyyanna (2024) The examination of conservation awareness, future sustainability, and conservation readiness on tourists’ attitude towards marine conservation behavior in Malaysia’s Marine Parks. In: International Conference on Responsible Tourism and Hospitality (ICRTH) 2023, 21-25 August 2023, Bogor, Indonesia.
- Abdul Latif, Samshul Amry and Syed Nasir, Sharifah Nabiha and Matyakubov, Umidjon and Isaqov, Rasulbek (2024) The effects of service quality on tourist loyalty towards Malaysian budget hotels. In: International Scientific and Practical Conference “Methods for Synthesis of New Biologically Active Substances and Their Application in Various Industries of the World Economy – 2023” (MSNBAS2023), Urgench, Uzbekistan.
- Abdul Talib, Asmat Nizam and Zakaria, Norhayati and Abdul Latif, Samshul Amry, eds. (2022) Multidisciplinary perspectives on cross-border trade and business. Advances in Business Strategy and Competitive Advantage (ABSCA) . IGI Global, Hershey PA, USA. ISBN 9781799890713
- Abdul Latif, Samshul Amry and Arzmi, Mohd Hafiz and Saad, Mazni and Mohamad Ali, Afiza and Usolludin, Hazi Hafizah and Abas, Siti Aisah and Ahmad, Anis Najiha and Hasanudin, Siti Farhana and Abdul Talib, Asmat Nizam (2023) Persepsi dan perkaitan makanan tempatan dan tradisional perlis dalam kalangan peniaga makanan untuk tujuan pemasaran destinasi makanan. Technical Report. Kulliyyah of Languages and Management, IIUM, Pagoh, Muar.
- Abdul Latif, Samshul Amry and Abdul Talib, Asmat Nizam and Saad, Mazni and Sahar, Rafidah and Matyakubov, Umidjon (2024) An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia. Journal of InternatIonal Consumer Marketing, 36 (3). pp. 224-241. ISSN 0896-1530 E-ISSN 1528-7068
- Abdul Latif, Samshul Amry and Syed Nasir, Sharifah Nabiha and Matyakubov, Umidjon and Isaqov, Rasulbek (2023) The effect of service quality on tourist loyalty towards Malaysian budget hotels. In: International Scientific and Practical Conference "Priority directions of integrated socio-economic development of the region" (PDSED2023), Urgench, Uzbekistan. (Unpublished)
- Mohd Farudz, Baiduri Zaiyanna and Anis Najiha, Ahmad and Abdul Latif, Samshul Amry (2023) The rise of modest fashion: Exploring the influencer's role. In: Al-Basirah: An Insight into Halal Business and Lifestyle. Revon Media, Petaling Jaya, pp. 110-113. ISBN 978-629-97445-2-8
- Usolludin, Hazi Hafizah and Saad, Mazni and Abdul Latif, Samshul Amry and Mohamad Ali, Afiza and Izzudin, Muna and Fairuz, Mona (2023) Usability evaluation For Arts, Culture, And Heritage Mobile Application Among Asnaf Entrepreneurs In Perlis. In: CONFERENCE ON FUTURE & SUSTAINABLE EDUCATION 2022, 29th - 30th November 2022, Gambang, Pahang,.
- Ramli, Mona Fairuz and Badarulzaman, Nurwati and Abdul Latif, Samshul Amry (2023) Study on the Nexus of CSR and social media engagement on tourist destination loyalty in sustainable development nature-based tourism. Planning Malaysia: Journal of the Malaysian Institute of Planners, 21 (4). pp. 402-423. ISSN 1675-6215 E-ISSN 0128-0945
- Yazid, Farah Nadhirah and Abdul Latif, Samshul Amry and Mohd Farudz, Baiduri Zaiyanna (2023) Examination of Conservation Awareness, Future Sustainability and Conservation Readiness on Tourists’ Attitude towards Marine Conservation Behavior in Malaysia’s Marine Park. In: International Conference on Responsible Tourism and Hospitality ICRTH 2023, 21-23 August 2023, IPB University, Bogor, Indonesia. (Unpublished)
- Abdul Latif, Samshul Amry (2023) Seminar on Tourism (IIUM – IIAU Seminar - Malaysia’s Marketing Strategies for Tourism, 10 August 2023). In: IIUM – IIAU Seminar, 10 August 2023, Mini Auditorium, IIUM. (Unpublished)
- Abdul Latif, Samshul Amry and Syed Nasir, Sharifah Nabiha and Matyakubov, Umidjon and Isaqov, Rasulbek (2023) The Effects of Service Quality on Tourist Loyalty Towards Malaysian Budget Hotels. In: International Scientific and Practical Conference, Urgench State University, Urgench, Uzbekistan. (Unpublished)
- Abdul Latif, Samshul Amry and Huzey Imzan, Luqman Imzan (2023) Divers’ Willingness to Pay for Conservation Efforts in Malaysia. In: International Conference on Responsible Tourism and Hospitality (ICRTH) 2022, 1-3 September 2022, Kuching, Sarawak.
- Abdul Latif, Samshul Amry and Fouzai@Fauzi, Fatin Shafiqa (2022) Social Media Usage on Tourists’ Trip Planning Process Among Youth. In: The Emerging Trends of Tourism and Travel in Malaysia. Kulliyyah of Languages and Management, Muar, Malaysia.