Social Media Usage on Tourists’ Trip Planning Process Among Youth

Abdul Latif, Samshul Amry and Fouzai@Fauzi, Fatin Shafiqa (2022) Social Media Usage on Tourists’ Trip Planning Process Among Youth. In: The Emerging Trends of Tourism and Travel in Malaysia. Kulliyyah of Languages and Management, Muar, Malaysia.

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Abstract

Purpose: Tourists' reliance on social media has increased in recent years. Tourists favor social media over traditional ones for trip preparation and travel decisions. This study examines social media usage on pre, during, and post-trip planning among domestic visitors. Methods/Design/approach: The results were obtained via self-administered online questionnaires from Malaysian tourists who had previously visited attractions in the state of Pahang. This study quantified social media usage in two areas: trip planning and perceived trust. Findings: The results show that respondents use social media heavily before trips compared to during and after trips, namely Instagram and WhatsApp. The results also suggest that respondents trust and rely on travel information from all the six social media platforms suggested. Implication/Limitations: Future studies may incorporate larger samples from various demographic groups and tourist classifications.

Item Type:	Book Chapter
Uncontrolled Keywords:	Trip planning process, social media, travel decision, domestic tourism
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > G156.5.S87 Sustainable tourism
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Languages and Management
Depositing User:	Dr Samshul Amry Abdul Latif
Date Deposited:	27 Sep 2022 11:49
Last Modified:	27 Sep 2022 11:49
URI:	http://irep.iium.edu.my/id/eprint/100203

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