A study on the boycott motivations of Malaysian non-Muslims

Abdul-Talib, Asmat-Nizam and Abd-Latif, Samshul-Amry and Abd-Razak, Ili-Salsabila (2016) A study on the boycott motivations of Malaysian non-Muslims. Journal of Islamic Marketing, 7 (3). pp. 264-287. ISSN 1759-0833 E-ISSN 1759-0841

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Abstract

Purpose This paper aims to examine non-Muslim consumers’ willingness and motivation to boycott American-based companies operating in Malaysia, where Islam is prominent. The underlying base used in this study is an on-going boycott spurred by the Palestinian/Israel conflict in the Middle East. Design/methodology/approach Two products were selected based on their market presence: consumer familiarity and product affordability. A total of 340 completed questionnaires were obtained from non-Muslim university students and validated by partial least squares approach. Findings Three factors were found to be significant in predicting willingness to boycott, which were self-enhancement, perceived egregious behavior and country image. Originality/value This paper addresses boycott motivations from the context of Malaysian non-Muslims quantitatively, based on an issue strongly related to Muslims. The results may have some implications on multinational firms, non-government organizations, policymakers as well as consumers.

Item Type:	Article (Journal)
Additional Information:	8063/58163
Uncontrolled Keywords:	s Islamic life style markets, Malaysia, Advertisements and promotions to Muslims, Islamic markets, Country image, Religiosity, Boycott, The Muslim consumer
Subjects:	H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Languages and Management
Depositing User:	Dr Samshul Amry Abdul Latif
Date Deposited:	10 Jan 2018 08:39
Last Modified:	10 Jan 2018 08:39
URI:	http://irep.iium.edu.my/id/eprint/58163

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