Dr Fatin Husna Suib
Assistant Professor Dr
Department of Business Administration
International Islamic University Malaysia
Marketing, Service Quality, Consumer Behavior, Entrepreneurship, Management
Entrepreneurship and Marketing Lecturer at Kulliyyah of Economics and Management Sciences, IIUM.
Coordinator for Kulliyyah of Economics and Management Sciences, IIUM.
Researcher for Environmental Conservation, Business Fraud, Marketing and Entrepreneurship areas. (Policy Development)
PhD in Business Economics (Marketing)
Master of Business Administration (Marketing)
Bachelor of Business Administration (Marketing)
Latest Additions
- Sano, Aminata Koutoub and Suib, Fatin Husna and Mohamed, Hamda Hussein and Abdul Chair, Masnani and M Naser, Muhammad Haziq Aqhar and Azman Shah, Siti Nur Najihah and Abdul Aziz, Muhammad Azfar (2025) Slices and brews: a digital voyage through Mokky’s Pizza & Coffee. IIUM Journal of Case Studies in Management, 16 (1). pp. 150-155. ISSN 2810-2327 E-ISSN 2710-7175
- Wan Kamaruddin, Wan Annisa Sofia and Jan, Muhammad Tahir and Suib, Fatin Husna (2025) Factors influencing the purchase intention of modest fashion products: a study on Muslim women consumers in Malaysia. Information Management and Business Review, 17 (2(S)). pp. 106-120. ISSN 2220-3796
- Salehhudin, Noorhidayah and Ahmad Suki, Amirah and Suib, Fatin Husna and Ramly, Zulkufly (2024) Affectors on the adoption of cryptocurrencies and digital assets in Islamic finance. Pakistan Journal of Life and Social Sciences, 22 (2). pp. 11722-11735. ISSN 1727-4915 E-ISSN 2221-7630
- Suib, Fatin Husna and Ramdzan Ali, Al Amirul Eimer and Ahmad Suki, Amirah and Abdul Razak, Arbaiah and Abdul Rahman, Rozailin (2024) Nurturing entrepreneurial excellence: the transformative curriculum of entrepreneurship week (Entrepweek). IIUM Journal of Case Studies in Management, 15 (1). pp. 109-117. ISSN 2810-2327 E-ISSN 2710-7175
- Putit, Lennora and Ahmad Suki, Amirah and Abdullah, Mohamad Fariz and Suib, Fatin Husna (2022) Understanding medical destination choice behaviour: an exploratory approach. Global Business and Management Research: An International Journal, 14 (4). pp. 234-243. E-ISSN 1947-5667
- Fikry, Amily and Sani, Azurin and Syed Omar, Syed Ashrene and Mohamed Thaheer, Ahmad Shazeer and Suib, Fatin Husna (2023) Digital nomads: who are they? International Journal of Academic Research in Economics and Management Sciences, 12 (2). pp. 614-623. ISSN 2226-3624
- Suib, Fatin Husna and Sharmin, Tamanna and Afruza, Akter Miss and Mohd Dzulkifli, Nur Nasreen and Md Zahirul, Islam and Mohd Nazri, Farahana (2024) Navigating turbulence: the resilient journey of RZ Aviation in the face of global challenges. IIUM Journal of Case Studies in Management, 15 (2). pp. 35-41. ISSN 2810-2327 E-ISSN 2710-7175
- Suib, Fatin Husna and Mohamad Diah, Nurazzura and Harun @ Ismail, Ahmad Fahmi and Ahmad Suki, Amirah (2024) Smacking to increase productivity: changing the narratives of asnaf entrepreneurs from MyJANA2023 project. IIUM Journal of Case Studies in Management, 15 (2). pp. 23-34. ISSN 2810-2327 E-ISSN 2710-7175
- Abd. Manaf, Noor Hazilah and Omar, Mohd Azahadi and Suib, Fatin Husna (2021) Vaccine hesitancy and implications on childhood immunisation in Malaysia. International Journal of Health Governance, 27 (1). pp. 76-86. ISSN 2059-4631 E-ISSN 2059-464X
- Jurij, Rizwana and Ilmudin, Nor Afifah Ahya and Peng, Limei and Ma, Megnan and Suib, Fatin Husna (2022) Shoppe in Malaysia: the influence of product quality. IIUM Journal of Case Studies in Management, 13 (2). pp. 12-18. ISSN 2810-2327 E-ISSN 2710-7175
- Rahman, Mohammad Moshiur and Haque, A. K. M. Ahasanul and Suib, Fatin Husna (2022) Evaluating dimensions of destination image for selection of ecotourism destination in Bangladesh. International Journal of Innovative Research and Publications, 2 (6). pp. 12-28. E-ISSN 2785-826X
- Rahman, Moshiur Mohammad and Haque, A. K. M. Ahasanul and Suib, Fatin Husna and Kabir, Sardar Md Humayun (2021) Students’ learning need and perceived value in selection of educational institutions mediated by satisfaction from edu-tourism context in Malaysia. International Journal of Innovative Research and Publications, 1 (1). pp. 12-25. E-ISSN 2785-826X
- Kamardin, Puteri Qartinie and Suib, Fatin Husna (2021) Marketing issues from Islamic perspective: a case study of Sweet T beauty care. In: 8th International Conference on Management and Muamalah 2021 (ICoMM 2021), 8 June 2021, http://conference.kuis.edu.my/icomm/8th/.
- Rahman, Moshiur Mohammad and Haque, A. K. M. Ahasanul and Suib, Fatin Husna (2021) The resilience of foreign remittances in the time of pandemic: Bangladesh perspective. International Journal of Innovative Research and Publications, 1 (2). pp. 29-36. E-ISSN 2785-826X
- Ulfy, Mohammad Arije and Hossin, Md Suliman and Karim, Md Wasiul and Suib, Fatin Husna (2021) Customer perception on service quality towards tourism customer satisfaction in Malaysian marine tourism sector. GeoJournal of Tourism and Geosites, 37 (3). pp. 792-799. ISSN 2065-0817 E-ISSN 2065-1198
- Kamardin, Puteri Qartinie and Suib, Fatin Husna (2021) Post-impact of spending behaviour: a phenomenological study on millennials in Malaysia. International Journal of Accounting, Finance and Business (IJAFB), 6 (32). pp. 209-228. ISSN 0128-1844 E-ISSN 0128-1844
- Suib, Fatin Husna and Maulan, Suharni and Ahmad Suki, Amirah (2021) A conceptual framework for customer experience towards COVID-19 preventive measures of Malaysian retailers. International Journal of Academic Research in Business and Social Sciences, 11 (6). pp. 1279-1292. ISSN 2222-6990