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Evaluating dimensions of destination image for selection of ecotourism destination in Bangladesh

Rahman, Mohammad Moshiur and Haque, A. K. M. Ahasanul and Suib, Fatin Husna (2022) Evaluating dimensions of destination image for selection of ecotourism destination in Bangladesh. International Journal of Innovative Research and Publications, 2 (6). pp. 12-28. E-ISSN 2785-826X

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Abstract

The rising image issues for destinations have become an escalating concern for ecotourism expansion in Bangladesh. The initial research about the destination image offered specific unknown gaps concerned with several advantages. However, this study aims to investigate the effect of destination image on ecotourism destination selection in Bangladesh. The data were collected by a self-administered questionnaire survey of 352 tourists and refined using structural equation analysis. SPSS-AMOS analyses revealed the existence of significant relationships between the variables. The findings demonstrate that a proper image would entice tourists to travel to Bangladesh’s ecotourism destinations. In addition, it may benefit Bangladesh tourism organizations by implementing plans to deal with sustainable development. Nevertheless, this study evaluates the destination image with a three-way interaction between ecotourism destination selection, which might serve as a precedent for future research.

Item Type: Article (Journal)
Uncontrolled Keywords: Destination Image, Ecotourism, Sustainable Development, Destination Selection
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > G156.5.S87 Sustainable tourism
H Social Sciences > HF Commerce > HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User: Dr Fatin Husna Suib
Date Deposited: 19 Oct 2022 12:17
Last Modified: 19 Oct 2022 12:17
URI: http://irep.iium.edu.my/id/eprint/100710

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