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Shoppe in Malaysia: the influence of product quality

Jurij, Rizwana and Ilmudin, Nor Afifah Ahya and Peng, Limei and Ma, Megnan and Suib, Fatin Husna (2022) Shoppe in Malaysia: the influence of product quality. IIUM Journal of Case Studies in Management, 13 (2). pp. 12-18. ISSN 2810-2327 E-ISSN 2710-7175

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Electronic commerce (e-commerce) has grown fast in Malaysia in recent years, as part of an effort to broaden the reach of marketing and make it more successful and efficient. The purpose of this study is to investigate the influence of product quality, information quality, e-service quality, and perceived value on Shopee customer loyalty in Malaysia. There are some issues complained about the product quality (fake, damaged, wrong item) received by customers in online purchase. In this battle, as the student of Service Marketing, we research some management strategies and techniques from Shopee which are worthy to improve service quality by selling quality products.

Item Type: Article (Case Report)
Uncontrolled Keywords: E-commerce; Information Quality; Quality of Service; Shopee
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button): Kulliyyah of Economics and Management Sciences > Department of Business Administration
Kulliyyah of Economics and Management Sciences
Depositing User: Dr Fatin Husna Suib
Date Deposited: 18 Oct 2022 16:01
Last Modified: 18 Oct 2022 16:07
URI: http://irep.iium.edu.my/id/eprint/100712

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