Tourist satisfaction and revisit Intention towards the Local Food Heritage in Kelantan

Che Abdullah, Nor Suhaili and Abd Rahman, Nur Hidayah (2022) Tourist satisfaction and revisit Intention towards the Local Food Heritage in Kelantan. Asian Journal of Arts, Culture and Tourism, 4 (3). pp. 14-22. E-ISSN 2710-5830

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Abstract

Local cuisines play a vital role in creating tourist destination places, boost tourism, and become one of the tourism products and attractions. However, there are limited studies focussing on local food heritage in Kelantan especially in terms of the tourist satisfaction and revisit intention. Hence, this study aims to identify the tourist satisfaction towards the revisit intention on local food heritage at Kelantan. This study is a quantitative study and online survey was used as the data collection instrument for 62 respondents which had post experience visiting Kelantan. The outcomes of this study show that the prominent factors of tourist satisfaction are affordable price which mean value is 4.47. Meanwhile, the least mean value which is 3.61 falls under the destination image. Based on the findings, this study has successfully contributed to identify the factors of tourist satisfaction and revisit intention towards local food heritage in Kelantan. Hence, the authority of Kelantan should promote their local food heritage as a tourism product and encourage the local community to sustain its local food heritage. Thus, it will help the gastronomy tourism in Kelantan to promote the uniqueness of local food heritage in future.

Item Type:	Article (Journal)
Uncontrolled Keywords:	Gastronomy Tourism, Local Food Heritage in Kelantan, Tourist Revisit Intention,Tourist Satisfaction
Subjects:	BPG Islamic geography > BPG80 Islam and tourism. Sustainable tourism G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HM Sociology > HM621 Culture
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Languages and Management
Depositing User:	Dr. Nur Hidayah Abd Rahman
Date Deposited:	06 Sep 2022 14:14
Last Modified:	06 Sep 2022 14:44
URI:	http://irep.iium.edu.my/id/eprint/99859

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