The relationship between Instagram usage, social comparison, and self-esteem among young adults during the Covid-19 pandemic in Malaysia

Mayukh, Nafisa and A.Manaf, Aini Maznina (2022) The relationship between Instagram usage, social comparison, and self-esteem among young adults during the Covid-19 pandemic in Malaysia. Jurnal Pengajian Media Malaysia, 24 (1). pp. 93-108. ISSN 1511-2284 E-ISSN 2231-8143

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Abstract

This study investigates the relationship between Instagram usage, social comparison, and self-esteem among young adults during the COVID-19 pandemic. This is given the prevalence of virtual socialization due to remote learning. A survey participated by 200 young adults studying in Malaysian universities was carried out. Results demonstrated active engagement on Instagram. However, the direct relationships between Instagram usage, social comparison, and self-esteem were inconsequential. Hence, no significant differences between those using Instagram frequently and those who did not were found. Yet, the study observed considerably low self-esteem among the respondents and an active tendency to make social comparisons while using Instagram during the social restriction period caused by the pandemic.

Item Type:	Article (Journal)
Uncontrolled Keywords:	COVID-19, Instagram, self-esteem, social comparison, young adults
Subjects:	H Social Sciences > H Social Sciences (General) > H61.8 Communication of information
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Islamic Revealed Knowledge and Human Sciences > Department of Communication
Depositing User:	Aini Maznina A.Manaf
Date Deposited:	15 Jun 2022 15:15
Last Modified:	15 Jun 2022 15:15
URI:	http://irep.iium.edu.my/id/eprint/98354

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