Customer purchase intention on counterfeit mobile phone in Malaysia

Haque, A. K. M. Ahasanul (2021) Customer purchase intention on counterfeit mobile phone in Malaysia. In: i-CLaS 2021, UiTM International Conference on Law & Society 2021 E, UiTM.

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Abstract

Counterfeiting of products are damaging the business of original products globally due to the fabrication. It affects market share and revenue of the company. Besides, counterfeiting products are deceiving the customers. This study aims to investigate the factors that influence customers’ decision to purchase counterfeit mobile phone in Malaysia. Theory of Planned Behavior (TPB) has be deployed for this study, and it identifies the influence of low price, past-experience, religious and ethical factors, attitude, subjective-norm, and perceived behavioral control on the purchase intention of counterfeit mobile phone. Data has been collected through structured questionnaire from 283 respondents who live in Klang Valley, Malaysia. Descriptive, reliability and exploratory factor analysis have been done initially. Correlation and regression analysis have been conducted then. This is an empirical study and the findings reseal that low price, subjective-norm and perceived behavioral control influence significantly for the purchase intention of counterfeit mobile phone. Nevertheless, religious and ethical factors are insignificant in this regard. The study findings will draw the attention of policymakers and academicians to formulate and implement better policy in order to combat the consequences and activities of purchasing counterfeit mobile phones in Malaysia.

Item Type:	Conference or Workshop Item (Slide Presentation)
Uncontrolled Keywords:	Consumer Attitude, Counterfeit, Mobile Phone, Purchase Intention.
Subjects:	H Social Sciences > HF Commerce > HF5001 Business. Business Administration
Kulliyyahs/Centres/Divisions/Institutes (Can select more than one option. Press CONTROL button):	Kulliyyah of Economics and Management Sciences > Department of Business Administration
Depositing User:	Prof. Dr Ahasanul Haque
Date Deposited:	23 Dec 2021 09:17
Last Modified:	23 Dec 2021 09:38
URI:	http://irep.iium.edu.my/id/eprint/94985

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